The Rising Food And Beverage Industry Fuels The Active, Smart, And Intelligent Packaging market Emerges as a Core Driver of the Active, Smart And Intelligent Packaging Market in 2025

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What Is the Expected CAGR for the Active, Smart And Intelligent Packaging Market Through 2025?
The active, smart, and intelligent packaging market has expanded significantly in recent years. It is expected to grow from $43.64 billion in 2024 to $46.74 billion in 2025 at a CAGR of 7.1%. Growth in the past was driven by technological advances, the need for product freshness and safety, longer shelf-life demands, strict food safety standards, environmental considerations, sustainability goals, and supply chain improvements.

What's the Projected Size of the Global Active, Smart And Intelligent Packaging Market by 2029?
The market for active, smart, and intelligent packaging is projected to experience significant expansion in the coming years, expected to rise to $61.56 billion in 2029 at a 7.1% compound annual growth rate (CAGR). The anticipated growth in this period can be associated with various factors including cost-effective strategies, reduction in food wastage, the boom in online shopping and e-commerce, expansion of healthcare and pharmaceutical sectors, consumer convenience, the increase in the international trade of perishable commodities, and adherence to Regulatory Standards and Compliance. The forecast period is expected to witness trends such as a surge in demand for freshness indicators, growth of smart packaging approaches for pharmaceuticals, developments in the integration of the Internet of Things (IoT), focus on sustainability and eco-friendly materials, a rise in anti-counterfeit technologies, and a heightened engagement with nanotechnology.

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Top Growth Drivers in the Active, Smart And Intelligent Packaging Industry: What's Accelerating the Market?
The growth of the active, smart, and intelligent packaging market is anticipated to be fueled by the expansion of the food and beverage industry. This industry covers the creation, handling, distribution, and selling of edible products and non-alcoholic beverages. The growth of this sector is influenced by various factors such as evolving consumer tastes, population increase, globalization, and advanced technology. The use of active, smart, and intelligent packaging within this industry aids in ensuring safety by tracking freshness levels, identifying decaying products, and offering instantaneous data about storage conditions. This aids in prolonging shelf life and maintaining the quality of the products. For example, the Australian Bureau of Statistics, a government statistical agency in Australia, noted in March 2022 that supermarkets, grocery stores, convenience stores, specialty food stores, and fresh food markets in Australia accounted for the sale of 14.7 million metric tons of food and non-alcoholic beverages altogether in the 2020-21 period. This figure represented a 1.4% increment (equivalent to 204,100 metric tons) relative to the previous 12 months (2019-20). Consequently, the growth of the food and beverage industry is helping to stimulate the expansion of the active, smart, and intelligent packaging market.

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What Trends Will Shape the Active, Smart And Intelligent Packaging Market Through 2029 and Beyond?
Leading firms in the active, smart, and intelligent packaging sector are creating groundbreaking products like web-integrated intelligent packaging to improve supply chain transparency, heighten product traceability, and augment customer interaction. Web-enabled smart packaging denotes packaging structures equipped with sensors and web connectivity, facilitating real-time tracking of product condition like temperature, humidity, and whereabouts. For example, in October 2023, Appetite Creative Solutions, a digital marketing firm based in Spain, collaborated with Tetra Pak, a Swiss packaging and processing corporation, to launch an immersive smart packaging experience for European fruit juice makers. This innovative packaging presents a web app-based connected experience accessible through QR codes on one-liter juice packs in variants like orange, pineapple, and apple. The web app collates real-time interaction information including purchase behavior, product leanings, average interaction time, age, location, scan rate, visitor count, repeat visitors, and social media shares, in addition to GDPR-compliant personal information. This knowledge allows the brand to fine-tune its marketing approaches and gain superior comprehension of its consumers.

What Are the Main Segments in the Active, Smart And Intelligent Packaging Market?
The active, smart and intelligent packaging market covered in this report is segmented -

1) By Type: Active Packaging, Oxygen Scavenging Sachets, Modified Atmosphere Packaging (MAP), Smart Packaging, Intelligent Packaging, Time And Temperature Indicator (TTI) Labels, Freshness Indicators, Other Types
2) By Material: Plastic, Paper, Glass, Corrugated Board, Metal, Other Materials
3) By Function: Moisture Control, Temperature Indicators, Shelf Life Sensing, Product Tracking
4) By Application: Food And Beverages, Meat, Poultry And Seafood, Fruits And Vegetables, Dairy Products, Bakery And Confectionary, Processed Food, Other Applications

Subsegments:
1) By Active Packaging: Oxygen Absorbers, Moisture Control Packaging, Ethylene Absorbers, Antimicrobial Packaging, Uv Light Absorbing Packaging, Co2 Scavengers
2) By Oxygen Scavenging Sachets: Iron-Based Oxygen Absorbers, Enzyme-Based Oxygen Absorbers, Activated Carbon Oxygen Absorbers, Powdered Oxygen Absorbers, Sachets For Food Preservation
3) By Modified Atmosphere Packaging (Map): Vacuum Sealing, Gas Flushing (Co2, N2, O2), Fresh Produce Packaging, Meat And Fish Packaging, Dairy Products Packaging, Bakery Product Packaging
4) By Smart Packaging: Rfid (Radio Frequency Identification) Packaging, Qr Code-Based Packaging, Nfc (Near Field Communication) Enabled Packaging, Temperature-Sensitive Labels, Location Tracking Packaging, Smart Labels With Integrated Sensors
5) By Intelligent Packaging: Temperature And Humidity Sensors, Time-Temperature Indicator Labels, Ph Indicator Packaging, Gas Detection Packaging, Smart Packaging For Pharmaceuticals, Packaging With Chemical Reactions For Quality Monitoring
6) By Time And Temperature Indicator (Tti) Labels: Temperature-Activated Ttis, Cumulative Temperature Indicator Labels, Real-Time Temperature Monitoring Labels, Single-Use And Reusable Ttis, Cold Chain Tti Labels
7) By Freshness Indicators: Color Changing Freshness Indicators, Microbial Growth Indicators, Ethylene Gas Release Indicators, Odor Indicators, Ripeness Indicators For Produce
8) By Other Types: Light And Uv Sensitivity Indicators, Self-Healing Packaging, Anti-Theft Packaging Solutions, Package Integrity Indicators, Packaging With Barrier Properties For Extended Shelf Life

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Which Top Companies are Driving Growth in the Active, Smart And Intelligent Packaging Market?
Major companies operating in the active, smart and intelligent packaging market are BASF SE, 3M Company, WestRock Company, Amcor Limited, Smurfit Kappa Group, Dupont de Nemours Inc., Tetra Pak International S.A., Stora Enso Oyj, Mondi Group, Avery Dennison Corporation, Thinfilm Electronics ASA, Sonoco Products Company, Sealed Air Corporation, Huhtamaki Group, Checkpoint Systems Inc., Constantia Flexibles Group GmbH, Sato Holdings Corporation, Coveris Holdings S.A., Wipak Group, Bemis Company Inc., Multisorb Technologies Inc., Clondalkin Group Holdings B.V., PragmatIC Printing Ltd.

Which Regions Will Dominate the Active, Smart And Intelligent Packaging Market Through 2029?
North America was the largest region in the active, smart, and intelligent packaging market in 2024. The regions covered in the active, smart and intelligent packaging market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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