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What Is Driving Global Enterprise Feedback Management Market Growth in 2025: The Role of Rising Digital Transformation Initiatives Fueling The Growth Of The Market Due To Enhanced Customer Experience
Enterprise Feedback Management Market
Enterprise Feedback Management Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
Recent years have seen a swift expansion in the market size of enterprise feedback management. From $1.88 billion in 2024, the market value is expected to surge up to $2.13 billion in 2025 with a compound annual growth rate (CAGR) of 13.2%. The historical growth of this market is largely due to widespread adoption of customer satisfaction initiatives, an increased emphasis on gauging employee engagement, a rising necessity for feedback from multiple channels, heightened demand for environmentally friendly solutions, and growing utilization of platforms that enhance employee engagement.
Enterprise Feedback Management Market Size Forecast: What's the Projected Valuation by 2029?
The market size of enterprise feedback management is projected to experience swift expansion in the upcoming years, rising to $3.56 billion by 2029, with a compound annual growth rate (CAGR) of 13.7%. The anticipated growth in the said period can be ascribed to factors like the surge in digital transformation commitments, increasing necessity for tailored customer experiences, the escalating application of online surveys together with digital feedback mechanisms, growing need for real-time insights into customer behavior, and the rising impact of social media on brand feedback cycles. Key trends predicted for the future include the formulation of predictive feedback models, amalgamation with customer relationship management as well as enterprise resource planning systems, advances in survey customization, innovations in mobile-centric feedback design, and the creation of employee feedback cycles.
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What Are the Drivers Transforming the Enterprise Feedback Management Market?
The surge in digital transformation efforts is projected to fuel the expansion of the enterprise feedback management market in the future. Digital transformation involves the integration of digital technology into all business aspects, fundamentally altering its operations and how it provides value to its customers. The increase in digital transformation efforts stems from the demand for superior customer experiences, with businesses aiming to personalise engagements and respond more effectively to customer feedback. Enterprise feedback management bolsters these escalating digital transformation endeavors by offering real-time customer insights, thus facilitating organizations to make data-focused decisions and enhance customer experience strategies. For example, the European Investment Bank, a financial establishment based in Luxembourg, reported in May 2023 that 69% of European Union (EU) companies had adopted sophisticated digital technologies in 2022, a rise from 61% the previous year. Consequently, the burgeoning digital transformation efforts are stimulating the growth of the enterprise feedback management market.
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What Long-Term Trends Will Define the Future of the Enterprise Feedback Management Market?
Leading firms in the enterprise feedback management market are concentrating on creating technologically advanced solutions such as no-code feedback automation platforms. These platforms assist businesses in responding to customer and employee feedback instantly. No-code feedback automation platforms are software solutions that let users gather, analyze, and manage feedback from employees or customers without the need for any coding. They usually provide drag-and-drop tools and customizable templates for easy use and installation. An example is Alchemer LLC, a software company based in the US, who in February 2023 launched Alchemer Workflow. This was designed to overcome the significant obstacle of closing the feedback loop with customers and employees. This workflow includes linked surveys for initiating personalized follow-up surveys to fine-tune actionable insights and logic branching to personalize responses based on customer feedback. It further provides a no-code drag-and-drop interface for easy workflow creation and comes with built-in integrations with CRM and communication systems.
Which Segments in the Enterprise Feedback Management Market Offer the Most Profit Potential?
The enterprise feedback managementmarket covered in this report is segmented -
1) By Component Type: Software, Services
2) By Deployment Type: Cloud-Based Enterprise Feedback Management Platforms, On-Premises Enterprise Feedback Management Platforms
3) By Organization Size: Small And Medium-Sized Enterprises, Large Enterprises
4) By End-User: Retail, Banking, Financial Services, And Insurance, Healthcare, Internet Of Things And Telecommunications, Manufacturing, Government, Other End-Users
Subsegments:
1) By Software: Survey Design And Distribution Tools, Data Analysis And Reporting Tools, Customer Experience Management Software, Mobile And Multi-Channel Feedback Solutions, Employee Feedback Software
2) By Services: Implementation And Integration Services, Consulting Services, Support And Maintenance Services, Training And Education Services, Managed Services
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Which Firms Dominate the Enterprise Feedback Management Market by Market Share and Revenue in 2025?
Major companies operating in the enterprise feedback management market are International Business Machines Corporation, SAS Institute Inc., Ipsos SA, NICE Ltd, Qualtrics, Verint Systems Inc., Contentsquare, Trustpilot Group plc, STG Partners LLC, Madison Dearborn Partners, Service Management Group, QuestionPro, Thoma Bravo LP, CustomerGauge, MirrorWave Pty Ltd, Mopinion BV, Zonka Feedback, UserVoice Inc., Survicate Sp. z o.o., Sogolytics.
Which Regions Offer the Highest Growth Potential in the Enterprise Feedback Management Market?
North America was the largest region in the enterprise feedback management market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the enterprise feedback management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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