Lidiya Shuppert-Rizvi: The Owner-Minded Marketer Redefining Growth in Home Services

DFW, Texas - October 30, 2025 - In an industry where marketing is often outsourced or automated, Lidiya Shuppert-Rizvi built it from the ground up - system by system, call by call.

As Marketing Director for Rest Easy Pest Control and a key strategist for Thirty Madison Ventures (TMV), Shuppert-Rizvi doesn't just run ads. She builds infrastructure that connects marketing, operations, and data into one ecosystem. Her mix of creativity, analytics, and an owner's mindset has made her one of the most distinctive marketing leaders in the home-services space.

From Spreadsheet to Scalable CRM

A simple request - "Can you make a sales spreadsheet?" - became one of Rest Easy's biggest breakthroughs.

Teaching herself to code, Lidiya built a custom CRM system from scratch. What started as a lead log evolved into the operational hub for the company, managing client tracking, employee scorecards, contracts, ROI reports, and review collection.

"It's not just software," she says. "It's our heartbeat. We can see where every lead came from and what needs attention next."

The system now drives faster response times, accountability, and budgeting clarity - transforming marketing from guesswork into a revenue engine.

Nineteen Brands, One Strategy

Across New York, New Jersey, and Pennsylvania, Shuppert-Rizvi manages 19 Google Business Profiles, each tailored to unique audiences and seasons. Her data-driven approach to Google updates, reviews, and call tracking produced a 250% year-over-year increase in organic visibility - directly translating to higher call volume and booked jobs.

An Owner's Mindset

"If I spend a dollar, it has to make sense for the business - as if it were my own," Lidiya says.

That philosophy drives her decision-making. She questions every expense, optimizes every ad dollar, and builds automation to ensure every campaign is accountable to results. Her hands-on approach has made her both a marketing lead and a trusted business strategist.

Training from Within

Lidiya also trains internal teams - office staff, technicians, and managers - to think like marketers. Her playbooks teach employees how to handle calls, request reviews, and strengthen customer relationships. The result: a culture where everyone contributes to growth.

A Self-Taught Innovator

Without formal training, Lidiya mastered SEO, PPC, automation, and analytics through what she calls "YouTube University." She designs both the strategies and the tools that power them - bridging creativity and technology.

Outside of marketing, she founded Hello Shutter, a photography company that sharpened her eye for emotion and storytelling - skills she brings to every campaign.

"Photography taught me to see people," she says. "Marketing taught me how to reach them."

About Lidiya Shuppert-Rizvi

Lidiya Shuppert-Rizvi is a Texas-based marketing strategist and founder of Hello Shutter. As Marketing Director for Rest Easy Pest Control and Thirty Madison Ventures, she builds systems that redefine growth for home-service brands nationwide.

Location: DFW, Texas | Operations in NY, NJ, PA

LinkedIn: https://linkedin.com/in/lidiya-rizvi

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