Soups and Broths Market Growth Driven by Health Trends | Valued at US$9.5 Bn in 2025

The global soups and broths market is poised for steady growth, with the market size anticipated to be valued at US$9.5 billion in 2025 and projected to reach US$12.4 billion by 2032. This expansion represents a compound annual growth rate (CAGR) of 3.9% during the forecast period from 2025 to 2032. The market's progression is being propelled by multiple factors, including the growing preference for ready-to-eat and convenient food products, the rising consumer awareness of health and nutrition, and the increasing demand for organic and natural ingredients.

Modern consumers are seeking quick meal options that offer both convenience and nutritional benefits. Soups and broths, being versatile and easily customizable, fit well into this lifestyle shift. Additionally, the increasing penetration of retail and e-commerce platforms has made such products more accessible, further enhancing global market growth. The demand for premium, low-sodium, gluten-free, and plant-based soup and broth variants is also contributing to the market's expansion, particularly among health-conscious consumers.

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Why is the global soups and broths market growing steadily despite being a mature category?
The soups and broths market continues to expand due to evolving consumer lifestyles, increased urbanization, and the growing inclination towards ready-to-consume, nutritious meals. Even as a mature category, innovation in flavors, packaging, and formulations-such as high-protein soups, organic broths, and convenient microwavable options-has revitalized consumer interest. Moreover, the influence of the wellness trend and the rising adoption of plant-based diets are encouraging manufacturers to introduce healthier product lines, ensuring sustained demand growth over the coming decade.

Segmentation Analysis

The global soups and broths market can be broadly segmented based on product type, ingredient, and sales channel.

By Product Type:
The soups and broths market includes categories such as ready-to-serve soups, condensed soups, dehydrated soups, and broths. Among these, the ready-to-serve segment dominates the market due to its convenience and widespread availability. Consumers prefer ready-to-serve products as they require minimal preparation and are available in a variety of flavors and packaging formats. However, the dehydrated soups segment is anticipated to exhibit the fastest growth during the forecast period, driven by longer shelf life, ease of transportation, and increasing demand from travel, hospitality, and institutional sectors. Broths, particularly bone and vegetable broths, are also witnessing heightened popularity due to their health benefits and suitability for clean-label diets.

By Ingredient:
Based on ingredients, the market is segmented into vegetables, meat, poultry, seafood, and others. The vegetable-based soups and broths segment is experiencing robust growth owing to the surge in vegetarian and vegan populations globally. Meat and poultry-based soups continue to hold a substantial market share due to their rich flavor profiles and nutritional content, appealing to traditional consumers. Meanwhile, seafood soups, though niche, are gaining traction in coastal regions and premium food markets. The emphasis on using organic, non-GMO, and sustainably sourced ingredients has further diversified this segment, with many brands reformulating their products to cater to health-conscious audiences.

By Sales Channel:
The soups and broths market distribution is primarily divided into supermarkets/hypermarkets, convenience stores, online retail, and foodservice channels. Supermarkets and hypermarkets remain the leading sales channels due to their extensive product availability and brand visibility. However, online retail is rapidly emerging as the fastest-growing channel, driven by the digitalization of retail, increasing consumer preference for doorstep delivery, and subscription-based meal kits. The foodservice segment also contributes significantly, as restaurants and catering services increasingly incorporate soups and broths into their menus for both dine-in and takeaway customers.

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Regional Insights

Geographically, North America dominates the global soups and broths market, accounting for a significant share in 2025. The region's leadership can be attributed to the strong presence of established brands, high consumer spending on convenience foods, and the growing popularity of health-oriented meal solutions. The U.S. remains the largest market, with an increasing inclination toward premium organic and low-sodium soups and broths. Europe follows closely, with countries such as the U.K., Germany, and France emphasizing sustainability and eco-friendly packaging.
The Asia-Pacific region is projected to emerge as the fastest-growing market during the forecast period. Factors such as expanding urban populations, rising disposable incomes, and changing dietary habits are fueling market growth. Consumers in countries like China, Japan, and India are increasingly adopting Western-style convenience meals, including soups and broths. Additionally, local manufacturers are introducing innovative flavors and region-specific formulations, catering to diverse palates and boosting product acceptance. Latin America and th Middle East & Africa are also expected to register steady growth, supported by the expanding foodservice sector and increasing awareness of the health benefits of soups.

Unique Features and Innovations in the Market

The soups and broths market has evolved considerably over recent years, characterized by significant innovation in product formulation and packaging. Manufacturers are investing in technologies that enhance the nutritional profile, taste, and shelf stability of their products. The introduction of clean-label and organic variants, alongside gluten-free and vegan options, has transformed traditional offerings into health-focused meal solutions. Furthermore, advancements in packaging, such as eco-friendly cartons and microwavable containers, have improved product convenience and sustainability.
Technological integration is also reshaping the market. Companies are leveraging artificial intelligence (AI) and data analytics to understand consumer preferences and develop personalized flavor profiles. Internet of Things (IoT) technologies in food production and supply chain management are improving traceability, ensuring ingredient quality, and minimizing waste. These technological advancements are driving both operational efficiency and consumer trust in branded products.

Market Highlights

The rising global emphasis on health, convenience, and sustainability is driving the adoption of soups and broths across diverse demographics. The demand for functional and fortified soups-rich in vitamins, minerals, and proteins-is increasing, particularly among health-conscious consumers and working professionals seeking nutritious meal substitutes. Furthermore, regulatory encouragement toward clean-label and low-sodium formulations is shaping product innovation and quality standards.
Cost efficiency, sustainability, and packaging innovations remain key priorities for industry participants. Many brands are transitioning toward recyclable materials and biodegradable packaging, aligning with environmental regulations and consumer expectations. The adoption of plant-based broths and reduced-sodium variants reflects the industry's response to evolving dietary trends. Collectively, these factors underscore a market transformation toward more transparent, health-driven, and sustainable product offerings.

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Key Players

Campbell Soup Company
Kraft Heinz Company
Nestlé S.A.
Unilever PLC
B&G Foods, Inc.
Conagra Brands Inc.
Amy's Kitchen
The Hain Celestial Group, Inc.
Baxters Food Group Ltd.
Blount Fine Foods
Del Monte Foods Corporation Inc.
Kettle & Fire Inc.
Nissin Foods
Uptons Naturals
Ottogi Corporation
Bes'Dam Soup
Aylmer Soups
Mitchell's Soup Co.
Pacific Foods of Oregon

Competitive Landscape

The global soups and broths market features a mix of multinational corporations and regional players, creating a highly competitive environment. Key industry participants are focusing on innovation, mergers, and acquisitions to expand their product portfolios and strengthen global footprints. Campbell Soup Company continues to lead the market through its diverse product range and continuous flavor innovations. Kraft Heinz Company emphasizes portfolio diversification and health-centric reformulations. Nestlé S.A. leverages its global reach and extensive R&D capabilities to introduce fortified and convenient soup products, catering to changing dietary needs.
Unilever PLC is advancing sustainability goals through eco-friendly packaging and plant-based product lines, while B&G Foods, Inc. and Conagra Brands Inc. focus on expanding their presence in retail and foodservice segments. Amy's Kitchen and The Hain Celestial Group are recognized for their organic and clean-label offerings, appealing to health-conscious consumers. Regional players like Baxters Food Group Ltd. and Blount Fine Foods emphasize artisanal and gourmet varieties, enhancing market diversity. Companies such as Kettle & Fire Inc. and Pacific Foods of Oregon are driving the bone broth trend, capitalizing on the growing interest in gut health and functional nutrition.

Outlook

The future of the global soups and broths market looks promising, underpinned by sustained consumer demand for healthy, convenient, and flavorful meal solutions. Technological advancements, including automation and AI-driven production optimization, are expected to enhance efficiency and scalability. The rising influence of e-commerce and direct-to-consumer sales channels will further shape the competitive landscape, enabling brands to engage with consumers more effectively.
Sustainability and health-conscious innovations will remain central to market evolution. Manufacturers are expected to prioritize clean-label certifications, plant-based formulations, and eco-friendly packaging to align with emerging consumer preferences and regulatory frameworks. As the market continues to evolve, product diversification, transparent labeling, and digital marketing strategies will play critical roles in driving long-term growth and brand differentiation.

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