98.7% of UK Searches Now Trigger SERP Features, Reveals New Study by Studio 36 Digital

Studio 36 Digital, an award-winning SEO agency, has released a new study revealing that 98.7 percent of UK Google searches now display one or more Search Engine Results Page (SERP) features. This finding highlights a fundamental shift in how search results are presented and how users interact with them.

The study found that nearly all searches analysed included a SERP feature such as a knowledge panel, featured snippet, image pack or carousel. This means that very few searches return only a simple list of organic links, illustrating the growing complexity of Google's search results and the increasing competition for on-page visibility.

According to the research, this trend signifies that SEO strategies must evolve to focus on more than just traditional keyword rankings. Marketers and businesses need to understand how their content can appear in multiple formats within the SERP to maintain visibility and authority. Featured snippets, image results, people-also-ask boxes and knowledge panels now play a crucial role in how brands are discovered and trusted online.

Andrew Witts, director and SEO specialist at Studio 36 Digital explained that with almost every search displaying at least one enhanced result, it is no longer enough to focus solely on achieving a high organic position. Instead, businesses should be aiming to appear across the different SERP elements that users engage with most frequently. This involves combining technical SEO, structured data, and high-quality content tailored to user intent.

The findings suggest that search engine optimisation now requires a more holistic approach. Structured data implementation, schema markup and multimedia optimisation are becoming essential tools for brands seeking visibility across multiple result formats. Equally, keyword strategy should now consider the type of SERP feature most likely to appear for a query, ensuring that content is optimised for both discovery and relevance.

Studio 36 Digital's research underlines the importance of tracking not only keyword rankings but also visibility across SERP features. Understanding where and how a brand appears in the search results can provide more meaningful insights into user engagement and conversion potential.

Studio 36 Digital
Salmesbury Avenue
Blackpool
FY2 0PR

Press Contact:
Andrew Witts
andrew@studio36digital.com

Studio 36 Digital is a Blackpool-based SEO agency known for its data-led strategies and commitment to helping UK businesses grow through sustainable, measurable SEO. Led by founder Andrew Witts, the agency continues to monitor how search behaviour evolves and advises clients on how to adapt to these changes effectively.

This release was published on openPR.