Europe Meat Snacks Market to Reach USD 3.17 Billion in 2023, Expected to Grow at 8.9% CAGR through 2030

The Europe meat snacks market size was valued at USD 3.17 billion in 2023 and is projected to expand at a CAGR of 8.9% from 2024 to 2030, according to DataM Intelligence. The market is witnessing strong momentum fueled by rising demand for high-protein snacks and shifting consumer preferences toward nutritious and convenient food options. Growing adoption of active lifestyles, increasing fitness center enrollments, and post-pandemic focus on health and wellbeing are major drivers accelerating market development.

Millennials and working professionals in Europe increasingly view meat snacks as healthier alternatives to traditional junk food. The growing emphasis on protein-rich diets, coupled with innovations in flavors and packaging, is attracting both younger and older demographics. Manufacturers are focusing on introducing low-fat, low-calorie, and high-protein products to meet changing dietary patterns. Premiumization trends driven by higher disposable incomes and taste diversification are further supporting the market expansion across the region.

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Key Highlights from the Report

➤ Europe meat snacks market projected to expand at an 8.9% CAGR through 2030, reaching strong revenue growth.
➤ Rising health awareness and protein intake drive significant demand among millennials and professionals.
➤ Pickled sausages dominated the market in 2023 with a 29.5% share due to unique flavor and extended shelf life.
➤ Jerky segment expected to record the fastest growth, supported by the fitness and post-workout nutrition trend.
➤ Supermarkets and hypermarkets lead distribution with wide product availability and promotional campaigns.
➤ Germany, the UK, and Nordic countries lead in consumption owing to dietary trends and premium product focus.

Market Segmentation

By product type, pickled sausages led the market with a 29.5% share in 2023, attributed to their distinctive taste and shelf stability achieved through brine-based preservation methods. Jerky is projected to be the fastest-growing product type during the forecast period due to its high protein content, minimal processing, and varied flavor options appealing to health-conscious consumers.

By distribution channel, supermarkets and hypermarkets held the dominant share in 2023, supported by the extensive presence of leading retail chains such as Tesco, Carrefour, and Schwarz Group. These retail outlets offer diverse snacking ranges and promotional offers catering to consumer preference for convenience. Restaurants are poised for high growth as dining-out culture expands and consumers seek quick yet healthy snacking options with customization flexibility.

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Regional Insights

Germany accounted for a significant revenue share in 2023 due to its large population, growing disposable income, and rising preference for nutritionally dense snack options. Expanding availability of clean-label and plant-based meat alternatives also supports market innovation in Germany.

The UK is expected to witness notable growth, driven by increased awareness of healthy eating habits and reduced consumption of heavily processed foods. The launch of new brands such as "Sides" by YouTube group Sidemen in collaboration with New World Foods highlights the emerging opportunities in the UK's high-protein snack segment.

Scandinavian countries, including Sweden, Norway, and Denmark, are emerging as health-forward markets emphasizing balanced diets and high-quality nutrition. Adoption of premium meat products with low sodium levels and transparent sourcing is also gaining momentum across these nations.

Market Dynamics

Market Drivers:

Growing health consciousness among consumers and sustained fitness club expansion across Europe drive demand for protein-packed meat snacks. Manufacturers' efforts to deliver innovative, healthier product variants with reduced calories and natural ingredients further boost adoption.

Market Restraints:

High product pricing, particularly for premium meat snacks, may restrict market reach among price-sensitive consumers. Additionally, emerging plant-based snack alternatives could limit overall market share growth in some countries.

Market Opportunities:

Rising investments in flavor innovation, packaging technology, and cross-border acquisitions create lucrative opportunities. Expansion across supermarkets and vending channels, as well as online retail, will further propel the market's future trajectory.

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Reasons to Buy the Report

✔ Understand key market drivers shaping the growth of the European meat snacks industry.
✔ Identify emerging trends in premium and high-protein snack innovations.
✔ Evaluate market leadership by country and distribution channel performance.
✔ Analyze competitive landscape and strategic acquisitions among major players.
✔ Access actionable market insights for investment and product development decisions.

Frequently Asked Questions (FAQs)

◆ How big is the Europe meat snacks market in 2023?
◆ What is the projected growth rate (CAGR) for the Europe meat snacks market through 2030?
◆ What are the leading product segments driving demand within the market?
◆ Which key factors are influencing the rise of protein-based meat snacks in Europe?
◆ Which countries are expected to lead with the highest market shares in the forecast period?

Company Insights

Meatsnacks Group

Cremonini S.p.A.

Jack Links EU

kingselitesnacks

Danish Crown

Kerry Group plc

Campofrio Food Group

Espuña

Giuseppe Citterio S.p.A.

Bell Food Group AG

Recent Developments:

April 2024 - Kanematsu (Japan) entered a partnership with Danish Crown to distribute sustainable pork products in Japan, enhancing international supply chain collaboration.

December 2023 - IVS Group acquired a 50% stake in Time Vending S.r.l., a subsidiary of Cremonini S.p.A., to expand automatic snack distribution networks across Europe.

Conclusion

The Europe meat snacks market is on a high-growth trajectory fueled by increasing health consciousness, protein-oriented diets, and evolving consumer lifestyles. The market benefits from strong retail infrastructure, product innovations, and international partnerships that enhance availability and variety. With the UK and Germany leading the regional demand and fitness-driven consumers driving new categories, Europe will continue to serve as a dynamic hub for meat snack innovation and expansion through 2030.

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