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Global Software Asset Management Industry Outlook 2025-2029: Market Set to Cross $8.87 Billion Milestone

10-30-2025 05:43 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Software Asset Management

Software Asset Management

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How Large Will the Software Asset Management Market Size By 2025?
The market for software asset management has seen fast-paced expansion of late, increasing from $3.64 billion in 2024 to an expected $4.35 billion by 2025, and with an impressive compound annual growth rate (CAGR) of 19.6%. The escalated growth previously witnessed results from elements such as the intricate nature of software licensing, increased acceptance and utilization of cloud technologies, heightened software management complexity, and an ascending demand for optimized assets.

How Big Is the Software Asset Management Market Size Expected to Grow by 2029?
The market size for software asset management is predicted to undergo a swift expansion in the coming years, reaching a value of $8.87 billion in 2029 with a compound annual growth rate (CAGR) of 19.5%. The growth during the forecast period can be linked to the burgeoning prevalence of cloud-based and SaaS solutions, the expanding acceptance of the Boyd culture, a rising count of audits, the growing complexity of present-day IT infrastructures, and an accelerating rate of tech startups. Prime trends during the forecast period encompass technological evolutions, embracing cloud-based solutions, sophisticated SAM technologies, initiatives towards digital transformation, and the requirement for high-end tools.

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Which Key Market Drivers Powering Software Asset Management Market Expansion and Growth?
The software asset management market is set to expand due to the growing acceptance and utilization of cloud and SaaS solutions. Both cloud-based solutions, which are services or applications offered over remote servers accessible via the internet, and SaaS - Software as a Service - products, offer software applications that are managed and delivered through the cloud, bypassing the need for local installations or infrastructure. As they offer scalability, cost-efficiency, remote access, and the ability to simplify software management with automated updates and enhanced security, there is increasing uptake of these solutions. By delivering insight into software usage, optimizing license management, ensuring compliance, and putting cost controls in place, Software Asset Management (SAM) can aid in the smooth transition to cloud-based environments. For instance, a September 2022 report by US cloud computing service Google Cloud found that the use of multiple public clouds increased by 26% in 2022, up from 21% in 2021. There was also an increase in hybrid cloud usage, rising from 25% in 2021 to 42.5% in 2022. Thus, the growth of the software asset management market is being propelled by the rising acceptance and implementation of cloud and SaaS solutions.

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Which Fast-Growing Trends Are Poised to Disrupt the Software Asset Management Market?
Key players in the software asset management market are innovating automated solutions for improving software tracking, boosting license utilization, and complying with legal mandates. These advanced solutions exploit artificial intelligence, machine learning, and cloud technologies to facilitate software audits, identify unused or inefficiently used licenses, and reduce financial liability linked to non-compliance. For example, in March 2023, the US technology asset management services firm, Anglepoint Inc., introduced the IBM Licensing for Software Asset Management application. This app enables quantifying IBM sub-capacity for software under the IASP program, making IBM software license management simpler within the ServiceNow platform. The app also delivers access to IBM licensing specialists, increases visibility, and instills confidence in managing IBM assets, detects cost-saving opportunities, and smoothly integrates with the Software Asset Management Platform of ServiceNow, ensuring superior optimization of IBM software licensing expenditure.

What Are the Emerging Segments in the Software Asset Management Market?
The software asset managementmarket covered in this report is segmented -

1) By Component: Solutions, Services
2) By Deployment Model: On-premise, Cloud-based
3) By Organization Size: Small, Medium, Large
4) By End-User: Banking Financial Services And Insurance (BFSI), Information Technology (IT) And Information Technology Enabled Services (ITeS), Telecom, Manufacturing, Retail And E-Commerce, Government, Healthcare And Life Sciences, Education, Media And Entertainment

Subsegments:
1) By Solutions: Software License Management, Software Compliance Management, Software Deployment And Installation, Software Inventory Management, Software Usage Tracking
2) By Services: Consulting And Advisory Services, Implementation And Integration Services, Training And Support Services, Managed Services, Maintenance And Upgrades

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Who Are the Global Leaders in the Software Asset Management Market?
Major companies operating in the software asset management market are Microsoft Corporation, Deloitte Touche Tohmatsu Limited, International Business Machines Corporation (IBM), Broadcom Inc., HCL Technologies, ServiceNow Inc., Ivanti Inc., Symphony SummitAI, Flexera Software, Snow Software, USU Software AG, Matrix42 AG, Alloy Navigator Inc., Zluri Technologies Inc., BMC Software Inc., Anglepoint Inc., SysAid Technologies Ltd., Livingstone Technologies Ltd., Belarc Inc., Eracent Inc., Asset Panda Inc., Xensam Technologies Inc., Certero Ltd., ITAM Review Ltd., Softline International.

Which are the Top Profitable Regional Markets for the Software Asset Management Industry?
North America was the largest region in the software asset management market in 2024. The regions covered in the software asset management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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