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What Is Driving Global Generative Artificial Intelligence (AI) In Virtual Reality Market Growth in 2025: The Role of Increasing Demand For Immersive Experiences Is Driving The Growth Of The Generative AI In Virtual Reality Market.

10-30-2025 05:32 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Generative Artificial Intelligence (AI) In Virtual Reality Market

Generative Artificial Intelligence (AI) In Virtual Reality Market

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Generative Artificial Intelligence (AI) In Virtual Reality Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
The market size for generative artificial intelligence (ai) in virtual reality has seen a phenomenal rise in recent years. The market, which stood at $3.85 billion in 2024, is predicted to surge to $5.08 billion in 2025, displaying a compound annual growth rate (CAGR) of 32.1%. The significant growth during the past period can be credited to several factors including the evolution of VR hardware, surge in the gaming industry, development of social VR platforms, growth of VR in the educational sector, and favorable government policies.

Generative Artificial Intelligence (AI) In Virtual Reality Market Size Forecast: What's the Projected Valuation by 2029?
The market size for generative artificial intelligence (ai) in virtual reality is projected to experience a substantial increase in the coming years, with the prediction to reach $15.44 billion in 2029, boasting a compound annual growth rate (CAGR) of 32.0%. Factors contributing to this forecasted growth include a surge in the demand for unique experiences, improved computational capabilities, heightened understanding of VR technologies, enhanced research and development, and a demand increase for engaging entertainment. Trends expected to shape the forecast period include the evolution of variational auto-encoders (VAES), the emergence of neuromorphic and quantum computing, improved immersive experiences, the progression of AI-generated NPCS, and advancements in AI-assisted real-time world creation.

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What Are the Drivers Transforming the Generative Artificial Intelligence (AI) In Virtual Reality Market?
The evolution of generative artificial intelligence (AI) within the virtual reality market is expected to be bolstered by the rising appetite for immersive experiences. Such environments, which provide a seamless blend of real and virtual worlds through mediums like virtual reality (VR), augmented reality (AR), and mixed reality (MR), are becoming increasingly desirable due to their deeply engaging nature that provides a sense of realism to users. Enhancements in VR and AR technologies have elevated the levels of realistic interactivity, aligning with consumers' escalating demand for tailored, unforgettable encounters specifically in sectors such as entertainment and education. Generative AI contributes to the evolution of immersive experiences, providing users with adaptive experiences by generating interactive environments and delivering real-time responses to users' inputs. For instance, as reported by the Ministry of Industry and Information Technology, a department of the State Council of the People's Republic of China, in November 2022, there is a planned increase in China's VR industry production to 350 billion yuan (US$48 billion) by 2026, which shows a sixfold rise from the prior year. Furthermore, with the collaboration of four other entities, the Ministry of Industry and Information Technology (MIIT) released a guideline projecting a nationwide aim to sell 25 million VR devices by the year 2026. The upswing in the demand for immersive experiences consequently fuels the expansion of generative AI within the virtual reality market.

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What Long-Term Trends Will Define the Future of the Generative Artificial Intelligence (AI) In Virtual Reality Market?
Leading firms involved in the generative artificial intelligence (AI) for the virtual reality sector are innovating superior solutions by incorporating generative AI-driven No-Code authoring omni-platforms to facilitate the making of engaging and immersive virtual landscapes, minus the need for comprehensive programming proficiency. These No-Code authoring omni-platforms powered by generative AI encompass advanced software solutions, allowing users to construct, outline, and modify virtual applications or settings without the need for coding. In June 2024, for instance, ARuVR - a UK company expert in creating digital multimedia platforms, unveiled their new platform, ARuVR GenAI Suite, aimed at easing the development of augmented reality (AR), virtual reality (VR), and mixed reality (MR) content. With features to create 3D digital models from 2D videos, immersive 360° imagery and detailed 2D graphics, plus a text-to-speech feature for adding customizable voiceovers with a range of voices and speed options, the GenAI Suite is a comprehensive tool. It syncs flawlessly with ARuVR's No-Code authoring omni-platform, simplifying the creation of interactive training and spatial learning activities.

Which Segments in the Generative Artificial Intelligence (AI) In Virtual Reality Market Offer the Most Profit Potential?
The generative artificial intelligence (ai) in virtual realitymarket covered in this report is segmented -

1) By Component: Software, Hardware
2) By Application: Entertainment And Gaming, Healthcare, Education And Training, Retail And E-Commerce, Manufacturing And Design, Other Applications
3) By End-User: Enterprises, Individuals

Subsegments:
1) By Software: AI-Powered VR Content Creation Tools, AI-Driven Virtual Environments and Simulations, VR-Based AI Training and Education Software, AI-Based VR Interaction And User Experience (UX) Tools, AI-Powered Real-Time Rendering Software
2) By Hardware: AI-Enhanced VR Headsets, AI-Powered Motion Controllers, AI-Driven Haptic Feedback Devices, VR Sensors And Tracking Systems With AI Integration, AI-Based VR Processing Units

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Which Firms Dominate the Generative Artificial Intelligence (AI) In Virtual Reality Market by Market Share and Revenue in 2025?
Major companies operating in the generative artificial intelligence (AI) in virtual reality market are Google LLC, Microsoft Corporation, Meta Platforms Inc., Siemens AG, International Business Machines Corporation, Qualcomm Incorporated, NVIDIA Corporation, Adobe Inc., Rockwell Automation Inc., Autodesk Inc., Roblox Corporation, Unity Technologies Inc., DeepMind Technologies Limited, Magic Leap Inc., Epic Games Inc., Oculus VR LLC, Cerebras Systems Inc., HTC Corporation, Matterport Inc., Synthesia Ltd., Strivr Labs Inc., Groove Jones Inc., Qualium Systems Inc., Cubix LLC

Which Regions Offer the Highest Growth Potential in the Generative Artificial Intelligence (AI) In Virtual Reality Market?
North America was the largest region in the generative artificial intelligence (AI) in virtual reality market in 2024. The regions covered in the generative artificial intelligence (AI) in virtual reality market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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