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What Is The Leading Driver Behind Surge In Demand For Personalized User Experiences Fueling The Growth Of The Market Due To Advancements In Data-Driven Personalization And User Engagement Expectations Market Expansion in 2025

10-30-2025 05:27 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Artificial Intelligence (AI) in Mobile Apps Market

Artificial Intelligence (AI) in Mobile Apps Market

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Artificial Intelligence (AI) in Mobile Apps Market Size Growth Forecast: What to Expect by 2025?
The market size of artificial intelligence (AI) in mobile applications has seen substantial growth in the past year, with predictions of further increase from $22.68 billion in 2024 to $30.56 billion in 2025, marking a Compound Annual Growth Rate (CAGR) of 34.7%. Factors such as higher penetration of smartphones, an increased demand for tailored user experiences, the gaining traction of mobile cloud computing, the burgeoning accumulation of big data, and the heightened incorporation of AI-driven virtual helpers, are cited as the reasons behind this significant growth during the historic period.

How Will the Artificial Intelligence (AI) in Mobile Apps Market Size Evolve and Grow by 2029?
The projected expansion of the artificial intelligence (AI) in mobile apps market size is set to significantly surge in the upcoming years, scaling up to $101.21 billion by 2029 at a CAGR of 34.9%. This notable growth during the forecasting period could be credited to the rising adoption of 5G technology, escalating investments in AI ventures, increasing requirement for real-time data processing, an uptick in AI utilization for app security, and a heightened focus on user behavior analytics. Key trends anticipated during the projection period encompass refined natural language processing capabilities, progress in edge AI processing, invention in AI-induced personalisation, the amalgamation of AI with augmented reality, and sophisticated predictive analytics for user engagement.

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What Drivers Are Propelling the Growth of Artificial Intelligence (AI) in Mobile Apps Market Forward?
The surge in preference for customized user interactions is anticipated to fuel the expanding market of artificial intelligence (AI) within mobile applications. Customized user interactions refer to adjusting services, content, or exchanges to match an individual's behaviors, tastes, or demographics. This trend is propelled by the abundance of user data, which allows for custom content that heightens engagement and satisfaction. The use of AI in mobile apps aims to track user habits to provide personalized content, suggestions, and alerts, reshaping app features according to specific user behavior. This enhances relevance, engagement, and user retention. For instance, Idomoo, a software firm based in Israel, noted that the interest in user-customizable video increased from 72% in 2023 to 77% in 2024. Hence, the escalating preference for personalized user experiences is spearheading the growth of the AI's presence in the mobile app industry.

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Which Emerging Trends Are Transforming the Artificial Intelligence (AI) in Mobile Apps Market in 2025?
Leading businesses within the artificial intelligence (AI) in mobile apps industry are keen on the creation of sophisticated goods such as AI-generated health applications, with the goal of improving patient interactions and providing personalized healthcare monitoring services. These mobile applications, based on artificial intelligence, supply numerous health services by analyzing user data and medical information in an attempt to increase diagnostic accuracy and optimize healthcare experiences overall. For example, Cipla Limited, a pharmaceutical firm based in India, revealed CipAir, a mobile app intended for premature asthma detection, in December 2024. This app provides a convenient and easy platform for individuals to measure their chances of having asthma. A clinical study conducted across several centers in India supports its efficacy. With CipAir, users can identify initial symptoms and seek immediate medical assistance, promoting greater awareness of asthma and proactive disease management.

What Are the Key Segments in the Artificial Intelligence (AI) in Mobile Apps Market?
The artificial intelligence (ai) in mobile appsmarket covered in this report is segmented -

1) By Technology: Machine Learning, Natural Language Processing (NLP), Computer Vision
2) By Operating System: Android, iPhone Operating System (iOS)
3) By Application: Chat Automation, Digital Assistance, Security, Object Detection, Personalization
4) By End-Use Apps: Social Media, Communication And Connectivity, Information And Utility, Entertainment, Productivity, Photo And Video Capturing And Editing Apps, Mobile Wallets, E-Commerce Shopping Apps, Travel And Tourism Apps, Health And Wellness Apps

Subsegments:
1) By Machine Learning: Supervised Learning, Unsupervised Learning, Reinforcement Learning, Deep Learning
2) By Natural Language Processing (NLP): Speech Recognition, Text Analysis, Sentiment Analysis, Machine Translation, Chatbots And Virtual Assistants
3) By Computer Vision: Image Recognition, Object Detection, Facial Recognition, Gesture Recognition, Optical Character Recognition (OCR)

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Who Are the Key Players Shaping the Artificial Intelligence (AI) in Mobile Apps Market's Competitive Landscape?
Major companies operating in the artificial intelligence (AI) in mobile apps market are Amazon.com Inc., Apple Inc., Google LLC, Samsung Electronics Co. Ltd., Microsoft Corporation, Meta Platforms Inc., Huawei Technologies Co. Ltd., Intel Corporation, International Business Machines Corporation (IBM), Qualcomm Incorporated, NVIDIA Corporation, Adobe Inc., MediaTek Inc., Snap Inc., OpenAI Inc., Grammarly Inc., BrainCo Inc., BigML Inc., Photoroom SAS, Luka Inc.

What Geographic Markets Are Powering Growth in the Artificial Intelligence (AI) in Mobile Apps Market?
Asia-Pacific was the largest region in the artificial intelligence (AI) in mobile apps market in 2024. The regions covered in the artificial intelligence (AI) in mobile apps market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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With over 15,000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Our flagship product, the Global Market Model delivers comprehensive and updated forecasts to support informed decision-making.

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