New IT solution enables modern omnichannel concepts even for smaller retailers

Ordering in the online store and picking up in-store - this is a function that many customers now expect from bricks-and-mortar retailers. The problem: until now, the corresponding IT solutions and merchandise management systems were often expensive to purchase and operate.

The new "StoreConnect" solution from IT company HighPots is now fundamentally changing this: thanks to a clever linking of the WooCommerce store system with the checkout and merchandise management system, StoreConnect also enables state-of-the-art omnichannel concepts for smaller retailers - with additional benefits. Not only does the customer benefit, but the retailer's efficiency also increases significantly - thanks to automated and synchronized accounting, the elimination of middleware and the direct integration of the checkout system.

The changing face of bricks-and-mortar retail

The challenges for bricks-and-mortar retailers are growing - partly due to the ongoing development of online retail. Industry experts therefore see the future in the intelligent integration of online and offline business - for a consistent customer experience.

This means, for example:

* Customers can see the current availability in stores or branches in the online store and reserve products for collection.
* Conversely, they can view products in-store and have them conveniently delivered to their home.
* Vouchers can be purchased online and redeemed in-store - a service that many customers have come to expect.

Until now, however, the hurdles for smaller retailers to set up such systems have been high. In particular, synchronizing the online store and brick-and-mortar store proved to be complex and error-prone.

StoreConnect: a real breakthrough

With StoreConnect, HighPots has now achieved a breakthrough. The solution uses the popular open source store platform WooCommerce as the central basis for the entire business - eliminating many intermediate IT stages.

With StoreConnect, the entire business - from sales to accounting to merchandise management - is synchronized and managed in one system. All sales, whether online or in-store, are booked live and legally compliant. Even the checkout system is fully integrated: Customers can pay in-store directly at the shelf by credit card or smartphone.

Advantages for retailers and customers

The possibilities are manifold:

* Customers benefit from seamless shopping experiences - around the clock online and offline, with personal advice on site and the convenience of online shopping.
* Retailers gain efficiency as accounting processes are automated, IT interfaces are eliminated and customer service is raised to a new level.

StoreConnect is particularly suitable for retailers with advice-intensive product ranges - from specialist stores to chain stores. Even if an online store is not yet available, it can be set up efficiently. The IT specialists at HighPots are an experienced partner who has already successfully implemented numerous WooCommerce installations and StoreConnect implementations.

As a German-Swiss company with an international network of developers, HighPots combines the highest quality standards with more than fair prices. Retail customers always have a German-speaking, personal contact person at their side.

Further information on StoreConnect can be found at: https://highpots.com/en/solutions/woocommerce-storeconnect/

About HighPots

HighPots is a Swiss IT company with a focus on intelligent cloud, commerce and automation solutions. The company supports small and medium-sized companies in implementing digital business models and realizing efficiency potential through tailor-made IT systems.

HighPots GmbH
Steinenvorstadt 33
4051 Basel
Schweiz

https://www.highpots.com

Herr Dr.R?diger Off
+49 7161 / 965 927-965

support@highpots.com

HighPots is a Swiss IT company with a focus on intelligent cloud, commerce and automation solutions. The company supports small and medium-sized enterprises in implementing digital business models and realizing efficiency potential through tailor-made IT systems.

This release was published on openPR.