Indian Cosmetics Market Size, Share, Growth Trends, Top Brands, Analysis & Industry Report 2025-2033

According to the latest report by IMARC Group, titled "India Cosmetics Market Report by Product Type (Skin and Sun Care Products, Hair Care Products, Deodorants and Fragrances, Makeup and Color Cosmetics, Others), Category (Conventional, Organic), Gender (Men, Women, Unisex), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Pharmacies, Online Stores, Others), and Region 2025-2033," the report presents a thorough review featuring the India Cosmetics Market growth, share, trends, and research of the industry.

Market Size & Future Growth Potential:

The India cosmetics market size reached USD 14.6 Billion in 2024 and expects the market to reach USD 24.3 Billion by 2033, exhibiting a growth rate (CAGR) of 5.9% during 2025-2033.

Latest Market Trends:

The India cosmetics market is witnessing dynamic transformation driven by evolving consumer preferences, rising disposable incomes, and increasing awareness of personal grooming. The growing influence of digital media and beauty influencers has amplified the adoption of skincare, makeup, and haircare products across diverse age groups. Moreover, the rising popularity of organic and herbal formulations is reshaping consumer demand, as individuals seek products made with natural ingredients and sustainable packaging. Additionally, the surge of e-commerce platforms has made cosmetic brands more accessible, enhancing product availability in both urban and rural regions.

In addition, the introduction of gender-neutral cosmetics and cruelty-free products reflects a broader shift toward inclusivity and ethical consumption. The market is also being shaped by the integration of technology, with brands leveraging augmented reality and AI-driven tools for personalized beauty experiences. Furthermore, international brands are expanding their presence in India, while domestic players are innovating to cater to local needs and skin tones. The growing emphasis on self-expression and social media aesthetics continues to fuel experimentation, propelling the cosmetics market into a new era of innovation and diversity.

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Scope and Growth Analysis:

The scope of the India cosmetics market is expanding rapidly as increasing urbanization and lifestyle changes boost consumer spending on beauty and personal care. With a young and aspirational population, demand for premium, customized, and result-oriented cosmetics is gaining strong momentum. Moreover, the rise of dermatologically tested and sustainable products aligns with the growing preference for safe and eco-friendly alternatives. Additionally, digital transformation and influencer marketing are reshaping brand strategies, allowing companies to engage directly with target audiences through online platforms. In addition, the penetration of organized retail and improved supply chains are enhancing market accessibility across different regions.

The market's growth potential is further supported by the influx of start-ups and local brands emphasizing Ayurvedic and herbal-based solutions. Furthermore, international collaborations and strategic product launches are accelerating innovation within the industry. With continuous advancements in formulation technologies and the emergence of niche segments like men's grooming and anti-aging solutions, the India cosmetics market is positioned for consistent growth and diversification, supported by evolving consumer aspirations and brand-driven innovation.

Recent News and Developments:

• In August 2025, Rihanna's beauty label Fenty entered into an exclusive partnership with Reliance Retail, launching makeup and skincare lines at Sephora India and Tira Beauty. Products became available across 50 outlets in 16 cities, marking a significant entry into India's premium beauty market.
• In April 2025, Ananya Birla launched LOVETC, a new color cosmetics brand representing the Aditya Birla Group's strategic entry into India's rapidly growing cosmetics segment. The brand initially launched on dedicated direct-to-consumer platforms and Nykaa's online store, with plans to expand across 200 physical stores in multiple cities.
• In December 2024, Nykaa exclusively launched South Korea's skincare label Numbuzin in India, offering a 30-item range focused on numbered, targeted K-beauty routines, demonstrating the growing influence of Korean beauty trends on Indian consumers.
• In May 2025, Lotus Herbals introduced Lotus Derma Botanics, positioned as India's first "dermaceutical" brand blending clinical actives with botanical extracts, addressing the growing demand for scientifically-backed natural products.
• In January 2025, Skinvest relaunched its signature CEO Serum with an upgraded formulation featuring 25 active ingredients, reflecting the trend toward highly concentrated, ingredient-led products.
• In April 2024, Emami acquired full ownership of The Man Company for USD 21.1 million by acquiring the remaining 49.6 percent shares in Helios Lifestyle, strengthening its position in the men's grooming segment.
• In April 2024, Bengaluru-based AFFOREST launched India's first-ever Jackfruit Skincare Range, featuring innovative formulations including foaming cleanser, gel crème moisturizer, and under-eye crème, showcasing the innovation in natural ingredient exploration.
• In July 2024, American brand Kylie Cosmetics and Coty Inc.'s Max Factor entered the Indian market, launching their global bestsellers including lipsticks, mascara, and foundations, demonstrating continued international brand interest in India's expanding beauty landscape.

Comprehensive Market Report Highlights & Segmentation Analysis:

We explore the factors propelling the Indian cosmetics market growth, including technological advancements, consumer behaviors, and regulatory changes.

Segmentation by Product Type:

• Skin and Sun Care Products
• Hair Care Products
• Deodorants and Fragrances
• Makeup and Color Cosmetics
• Others

Segmentation by Category:

• Conventional
• Organic

Segmentation by Gender:

• Men
• Women
• Unisex

Segmentation by Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Pharmacies
• Online Stores
• Others

Segmentation by Region:

• South India
• North India
• West and Central India
• East India

Competitor Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

Key highlights of the Report:

• Historical Market Performance
• Future Market Projections
• Impact of COVID-19 on Market Dynamics
• Industry Competitive Analysis (Porter's Five Forces)
• Market Dynamics and Growth Drivers
• SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
• Market Ecosystem and Value Creation Framework
• Competitive Positioning and Benchmarking Strategies

Major Advantages of the Report:

• This report provides market leaders and new entrants with accurate revenue estimates for the overall market and its key subsegments.
• Stakeholders can leverage this report to gain a deeper understanding of the competitive landscape, enabling them to strategically position their businesses and develop effective go-to-market strategies.
• The report provides stakeholders with valuable insights into the market dynamics, offering a comprehensive analysis of key drivers, restraints, challenges, and opportunities.

Why Choose IMARC Group:

• Extensive Industry Expertise
• Robust Research Methodology
• Insightful Data-Driven Analysis
• Precise Forecasting Capabilities
• Established Track Record of Success
• Reach with an Extensive Network
• Tailored Solutions to Meet Client Needs
• Commitment to Strong Client Relationships and Focus
• Timely Project Delivery
• Cost-Effective Service Options

Note: Should you require specific information not included in the current report, we are pleased to offer customization options to meet your needs.

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This release was published on openPR.