Tahini Market Growth Driven by Healthy Diet Adoption, Value to Hit $3.1 Bn by 2032

The global tahini market is gaining significant attention across the food processing and retail sectors, supported by expanding consumer interest in ethnic cuisines, natural ingredients, and plant-based food categories. According to industry estimates, the global tahini market size is likely to reach US$ 2.2 billion in 2025 and is projected to surpass US$ 3.1 billion by 2032, expanding at a CAGR of 5.8% during the forecast period from 2025 to 2032. Tahini, a sesame-based paste, continues to strengthen its foothold as a versatile ingredient across sauces, dips, spreads, desserts, and packaged food formulations.

The growth of the market is underpinned by rising adoption of Mediterranean and Middle Eastern cuisines in Western countries, increasing awareness regarding the health benefits of sesame seeds, and the surge in demand for vegan and gluten-free food alternatives. Manufacturers are also investing in organic tahini and clean-label product innovations, ensuring compliance with stringent food quality and safety standards across global markets.

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Growing demand for tahini in packaged food production, HoReCa channels, and retail private labels is further accelerating market expansion. As foodservice sectors continue to recover and global trade of sesame products strengthens, industry stakeholders are focusing on improving supply chain efficiency and product traceability.

What is driving consumer preference toward tahini? Increasing inclination toward nutrient-rich and plant-based products is a key factor driving tahini consumption. The product is widely recognized as a source of calcium, protein, healthy fats, antioxidants, and essential vitamins. Furthermore, tahini is often perceived as a clean-label ingredient with minimal processing, making it attractive to health-conscious consumers.

How has globalization of culinary culture affected tahini demand? The widespread popularity of hummus, falafel, and related Middle Eastern dishes across mainstream food chains has created new retail and HoReCa opportunities for tahini manufacturers. This cultural integration continues to introduce tahini into households unfamiliar with the product until recent years.

Segmentation Analysis

Market expansion is attributed to diversified product offerings tailored for different consumption patterns across varying distribution channels and packaging formats.

By Product Type
The market is segmented into paste and spreads, desserts and other sweets, and sauces and dips. Among these, paste and spreads remain the dominant category, driven by rising demand for ready-to-eat and convenient food products. Meanwhile, the sauces and dips segment is projected to grow at a faster pace, owing to increased adoption in restaurant chains and retail shelves, especially in Western markets. Desserts made using tahini are gaining unique traction across gourmet bakery products and ethnic confectionery items.

By Packaging Size
Below 50 grams
50 - 150 grams
Above 150 grams
The above 150 grams packaging segment holds a major share of the market due to higher consumption volumes among bulk buyers and HoReCa customers. Conversely, below 50-gram packs are expected to expand rapidly due to the rising popularity of portion-controlled and single-serve packaging designed for on-the-go convenience and product sampling.

By Distribution Channel

Modern trade
Conventional retail
HoReCa
Online stores
Others
Modern retail formats continue to play a critical role in market penetration, especially in urban populations with expanding purchasing power and exposure to global food trends. Online stores are emerging as the fastest-growing channel due to rapid digitalization, subscription-based food shopping, and availability of a wide range of imported specialty tahini brands through e-commerce platforms.

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Regional Insights

North America and Europe currently represent the most influential markets for tahini due to the well-established processed food sector and the popularity of plant-based diets. In the United States, increasing demand for hummus and Mediterranean food products is propelling market growth across both retail and commercial foodservice channels. Europe continues to lead demand through strong consumption in Mediterranean countries and growing multicultural food trends in Western regions.

The Middle East and Africa continues to be a significant regional market, owing to traditional dietary consumption patterns and domestic sesame cultivation advantage. Meanwhile, South Asia and Oceania along with East Asia are likely to witness the fastest growth over the coming years. The expansion of retail modernization in India and Southeast Asia and the rising adoption of sesame-based ingredients in China, driven by nutritional awareness, are expected to stimulate demand growth across these regions.

Latin America shows steady expansion, supported by increasing imports of sesame-based food products and a gradual rise in gourmet restaurant chains offering international cuisine.

Unique Features and Innovations in the Market

Modern tahini manufacturing is increasingly leveraging advanced food processing technologies to enhance shelf life, texture, and nutrient retention. To align with consumer expectations of transparency and health-focused consumption, manufacturers are embracing clean-label production processes with reduced additives and chemical preservatives. Innovations include flavored tahini spreads, sugar-free dessert formulations, and improved roasting and grinding technology to optimize sesame seed quality.

In addition, companies are focusing on sustainable sourcing of sesame seeds, blockchain-enabled traceability, and environmentally-friendly packaging materials. High nutritional value and allergen-friendly characteristics further differentiate tahini as a preferred ingredient in vegan and gluten-free product categories.

Artificial intelligence and automation are being explored to improve production efficiency, quality consistency, and supply chain forecasting. These advancements support scale expansion while adhering to strict quality regulations in global markets.

Market Highlights

Growing preference for tahini is directly linked to the rising awareness of balanced diets and functional foods. Tahini aligns with sustainability goals, particularly due to its plant-based nature and comparatively lower carbon footprint than animal-derived products. Favorable government policies promoting healthier food consumption and food fortification also support adoption.

Major food manufacturers are integrating tahini into innovative product lines such as energy bars, protein spreads, salad dressings, and bakery products. Cost reduction in sesame processing technologies and improved trade integration across sesame-producing countries are further enabling market competitiveness.

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Key Players

Dipasa USA
Sunshine International Foods, Inc.
Kevala International LLC
Premier Organics
Joyva Corp
Halwani Bros. Co.
El Rashidi El Mizan
Haitoglou Bros S.A.
Al Wadi Al Akhdar SAL
Prince Tahina
Carleys of Cornwall Ltd
Balsam Tahini
Alseedawi Sweets Factories Co.
Achva
Other

Competitive Landscape

The global tahini market is highly competitive, with established players leveraging branding strategies, new product development, and expanded distribution agreements. Companies such as Joyva Corp and Halwani Bros. Co. continue to strengthen their presence through improved supply chain capabilities and product standardization. Dipasa USA and Kevala International LLC are investing in organic product ranges, addressing the rising consumer preference for premium, chemical-free food products.

Haitoglou Bros S.A. and Al Wadi Al Akhdar SAL focus on exporting high-quality tahini across Europe, leveraging regional quality certifications and heritage branding to maintain strong market penetration. Premier Organics and Prince Tahina are expanding into flavored and value-added tahini segments to differentiate their offerings. Meanwhile, several regional brands across the Middle East and Africa are capitalizing on traditional consumption to expand retail access.

Strategic collaborations with online marketplaces, supermarket chains, and foodservice distributors are among the key growth tactics deployed by major brands. Innovations in packaging and sustainability practices continue to play a crucial role in market differentiation.

Outlook

The future of the tahini market remains promising as the world moves toward healthier dietary patterns and environmentally-friendly food consumption. Expansion of sesame seed production capabilities and optimized commodity sourcing strategies are likely to reduce volatility in raw material costs. Regulations encouraging food quality, transparency, and clean-label initiatives will shape future product development activities.

Manufacturers are expected to invest more in technologically-advanced processing, flavor diversification, and controlled-portion packaging to cater to evolving consumer expectations. With increasing consumer familiarity, especially across emerging economies, tahini is anticipated to transition from a specialty product into a global culinary staple.

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