Personalized Nutrition Market Set to Reach USD 68 Billion by 2035, Growing at 15% CAGR

According to the report, the global personalized nutrition market is likely to grow from USD ~16 Billion in 2025 to USD ~68 Billion in 2035 at a highest CAGR of 15% during the time period. The increased development of personalized nutrition market is motivated by the increased adoption of the newest technologies, including AI-based diet analysis, DNA and microbiome analysis, wearable health devices, and data-driven nutrition management software to promote health outcomes and maximize individualized dietary interventions by both consumers and healthcare providers.

Scientific and technological innovations in the area of AI-based dietary apps, microbiome analysis, and wearable nutrition trackers are making health management easier and allowing people to make data-driven nutrition choices, thus making access to personalized nutrition solutions more reachable to a broader group of consumers. For instance, in October 2024 MicrobioTx has released the first fingerprick test to study the gut microbiome giving a convenient and accessible solution to consumers, allowing them to receive their own tailored dietary advice.

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Key Driver, Restraint, and Growth Opportunity Shaping the Global Personalized Nutrition Market

The personalized nutrition market is fueled by the increasing incidence of lifestyle disorders, such as obesity, diabetes, and cardiovascular disorders. High-technology health monitoring devices and increasing awareness among consumers facilitate preventive healthcare. For instance, in September 2025, Fay, a nutrition firm using artificial intelligence, partnered with Amazon to offer personal dietitian services to take care of diabetes and heart health. Such high-tech solutions offer customized nutrition interventions. These allow accurate tracking of individual health parameters. This promotes optimized wellness and disease prevention through personalized nutrition that is available, effective, and efficacious.

Limited trust and awareness hold back the personalized nutrition industry. Consumers lack information on the advantages of AI-based diet recommendations, genetic testing, and wearable health devices, thus low adoption rates. Lack of confidence in AI recommendations also hinders trust. Inconsistent advice or misinterpretation of outcomes can deter use. These challenges are stronger in regions with low digital health literacy. Limited educational resources and consultations slow market penetration and adoption.

Regulatory bodies, healthcare organizations, and institutions of well-being globally are acknowledging the significance of wearable nutrition devices for individual health management and metabolic monitoring. To facilitate adoption, numerous countries have enacted economic incentives including subsidies, grants, insurance coverage reimbursement, and tax credits. These programs alleviate the cost pressure on consumers and healthcare entities investing in sophisticated wearable devices. For instance, in March of 2025, Abbott's Lingo continuous glucose monitoring system gained coverage under some U.S. health insurance policies. This enables patients to obtain real-time glucose monitoring and individualized meal planning with no direct out-of-pocket expenses. These actions facilitate greater adoption, improved outcomes, and active well-being management.

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Impact of Tariff Rates on the global personalized nutrition Market

Tariff levels have a profound impact on the global personalized nutrition market by determining the price of raw materials, packaging, and distribution. Import tariffs on nutraceutical ingredients, such as specialty vitamins, minerals, and amino acids, raise the costs of production for manufacturers of supplements. The costs are usually passed on to consumers, leading to higher retail prices and lower demand, particularly in price-conscious segments. Packaging material tariffs such as aluminum or functional beverage-specific plastics, add to the cost of production and force brands to bear the cost or modify pricing initiatives.

Furthermore, tariff policy uncertainty can upset supply chains, leading to delays in the procurement of key ingredients and the timely delivery of personalized nutrition products. Such uncertainty can impede market growth and impact brand dependability. While tariffs are intended to shield local industries, they can unwittingly drive up prices, restrict consumer access, and present challenges for the growth of the global personalized nutrition industry.

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Recent Development and Strategic Overview:

In January 2025, Bioniq launched its "Build Your Own" custom supplement platform designed for individuals with specific health needs. The platform lets users create personalized blends from over 50 nutrients or choose an AI-recommended formula based on millions of biochemical data points. It caters to people with allergies, intolerances, and targeted wellness goals.

In February 2024, Nestlé Health Science launched Resource Activ in India, a next-generation nutritional solution designed for active adults and millennials seeking holistic wellness support. The product combines high-quality proteins for muscle strength, calcium and vitamin D for bone health, and hyaluronate to enhance skin hydration and elasticity. Enriched with dietary fiber and immunity-boosting nutrients, Resource Activ caters to the growing demand for proactive and personalized health maintenance.

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Key Trend: Integration of personalized nutrition with digital health platforms
Individualized (based on genetic profile, metabolic pattern, and lifestyle habits) functional foods, supplements, and nutraceuticals can be developed with the help of AI-inspired platforms and advanced analytics. Nutrient interventions are given to consumers in an individualized way and thus optimize their health outcome, preventing their deficiencies and health in general.

Connected mobile apps and wearable devices can collect real-time data of movement, sleep, and food consumption that can be assessed to create custom recipes. This kind of integration ensures precision in the provision of nutrients, compliance with dietary needs, and enhanced trust of a user on the effectiveness of products.

Businesses are now using AI and secure cloud solutions to make sure there is accuracy, consistency, and traceability in personalized supplement recommendations. As an example, in 2025, Nutrigenomix, a multinational bio-technology firm that specializes in genetic testing of personalized nutrition, collaborated with CCL Hospitality Group to provide genetic testing of personalized nutrition and fitness programs. This partnership will offer customized nutrition and exercise plans to employees according to their genetic profiles that will improve their health outcomes and employee wellness.

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This release was published on openPR.