Television Analytics Market Expansion Continues, with Forecast Valuation of $6.91 Billion by 2029

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What Is the Expected CAGR for the Television Analytics Market Through 2025?
The dimensions of the television analytics market have rapidly expanded in the past few years. Forecasts suggest that it will climb from a value of $3.58 billion in 2024 to $4.09 billion in 2025, representing a compound annual growth rate (CAGR) of 14.2%. This surge in growth during the previous period can be credited to the rising significance of decisions backed by data, an enhanced focus on customer lifetime management, the dominance of cable TV, better flexibility and return on investment, along with growing importance given to content creation.

What's the Projected Size of the Global Television Analytics Market by 2029?
Anticipated swift expansion is on the horizon for the television analytics market in the coming years, with predictions suggesting it will reach a value of $6.91 billion by 2029, presenting a compound annual growth rate (CAGR) of 14.0%. The upsurge during the projected period can be credited to factors like the heightened attention on instantaneous analytics, escalating requests for analytics based on cloud, social media expansion, growth in social advertising, and the popularity of streaming services. Predominant trends expected throughout this forecasted period involves strategic alliances and collaborations, advancements in TV data analytics technology, the necessity of immediate decision support, the requirement for a cross-platform medium, and the demand for churn prevention and behavior analysis.

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Top Growth Drivers in the Television Analytics Industry: What's Accelerating the Market?
The television analytics market is set to expand due to the increasing need for cloud-based analytics. This refers to the analysis of data using tools and resources hosted on remote servers picked up via the Internet. The rise of cloud-based analytics is attributed to its scalability, cost-efficiency, and capacity to deliver real-time insights from a massive amount of data accessible from any location. Television analytics are needed to exploit the scalable infrastructure of cloud-based analytics for processing and assessing comprehensive volumes of viewership and engagement data instantly, improving decision-making and fine-tuning content and advertising techniques. For example, in December 2023, as per Eurostat, an intergovernmental organization based in Luxembourg, 45.2% of EU enterprises acquired cloud computing services primarily for managing their email systems, electronic file storage, and other related tasks. The procurement of cloud computing services by EU enterprises saw a rise of 4.2% in 2023 as opposed to 2021. Consequently, the escalating demand for cloud-based analytics is fuelling the expansion of the television analytics market.

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What Trends Will Shape the Television Analytics Market Through 2029 and Beyond?
Leading corporations in the television analytics market are concentrating on producing technologically superior products, like audio and video intelligence tools. These tools include technologies that scrutinize audio and visual data to draw meaningful insights, thus improving decision-making processes. For example, in July 2023, TVEyes Inc., an American media monitoring software company, unveiled their latest broadcast audio and video solution called Ad Detection, targeted at boosting television analytics. This novel feature offers users enhanced abilities to follow and evaluate advertising content across broadcast media. With Ad Detection, users can monitor ads in real-time, granting brands and advertisers a better understanding of their media visibility and efficacy.

What Are the Main Segments in the Television Analytics Market?
The television analyticsmarket covered in this report is segmented -

1) By Component: Software, Services
2) By Transmission Type: Cable Television (TV), Satellite Television (TV) And Direct-To-Home (DTH), Internet Protocol Television (IPTV), Over-The-Top (OTT)
3) By Deployment Mode: On-Premises, Cloud
4) By Application: Competitive Intelligence, Churn Prevention And Behavior Analysis, Customer Lifetime Management, Campaign Management, Content Development, Audience Forecasting, Other Applications

Subsegments:
1) By Software: Audience Analytics Software, Content Management Software, Advertising Analytics Software, Real-Time Analytics Software, Predictive Analytics Software
2) By Services: Consulting Services, Implementation and Integration Services, Support And Maintenance Services, Managed Services

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Which Top Companies are Driving Growth in the Television Analytics Market?
Major companies operating in the television analytics market are International Business Machines Corporation, Adobe Inc., TransUnion LLC., Nielsen Company (Holdings) Pty Limited, Sorenson Communications LLC, Comscore Inc., Nexxen International Ltd., Innovid Corp., Ispot.TV Inc., Viaccess-Orca, Conviva Inc., Fourthwall Media Inc., Edgeware AB, Parrot Analytics Ltd., Realytics, Sambatv, Alphonso Inc., Kinetiq TV, DC Analytics, AnalyticOwl, Clarivoy Inc., tvbeat inc., H-Tech, Admo.TV

Which Regions Will Dominate the Television Analytics Market Through 2029?
North America was the largest region in the television analytics market in 2024. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the television analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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