Global Virtual Reality In Tourism Industry Outlook 2025-2029: Market Set to Cross $27.16 Billion Milestone

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Virtual Reality In Tourism Market Size Valuation Forecast: What Will the Market Be Worth by 2025?_x000D_
The market size of virtual reality in tourism has seen substantial growth in the past few years. A surge from $5.44 billion in 2024 to $7.48 billion in 2025 is predicted, progressing with a compound annual growth rate (CAGR) of 37.6%. The historic period's development is credited to the rise in internet access, the expansion of mobile devices, the sway of the gaming industry, augmentation of social media platforms, and early entertainment adopters._x000D_
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Virtual Reality In Tourism Market Size Forecast: What's the Projected Valuation by 2029?_x000D_
The market size of virtual reality in tourism is projected to experience significant expansion in the upcoming years, anticipated to reach a value of $27.16 billion in 2029 with an expected compound annual growth rate (CAGR) of 38.0%. The advancement in the forecast period can be associated with increased demand for tailor-made experiences, a surge in disposable income, the proliferation of 5G networks, a rise in virtual activities, and heightened awareness of VR applications. Key trends during this forecast period will be the incorporation of AI into VR, partnerships of the technology and tourism industries, production of VR contents for historical sites, facilitating of VR educational programs in tourism, and the increasing trend of virtual explorations for unreachable locations._x000D_
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What Are the Drivers Transforming the Virtual Reality In Tourism Market?_x000D_
The upward trend seen in the virtual reality usage in the tourism sector can be attributed to the growing interest in travel and tourism. With rising disposable income, relaxed travel limitations, and a heightened longing for unique experiences, there is an increased demand for tourism. In this context, virtual reality comes into play by providing an opportunity for potential tourists to enjoy virtual tours of their desired destinations, hotels, and tourist attractions before they proceed with the booking. This makes the decision-making process easier as they can choose their preferences with greater confidence. The Office for National Statistics, based in the UK, reported an increase in overseas visits to the UK in June 2022 with 3.0 million visits compared to the 2.8 million visits in the previous month of May 2022. As a result, the heightened demand in travel and tourism is fueling the expansion of the virtual reality in tourism market._x000D_
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What Long-Term Trends Will Define the Future of the Virtual Reality In Tourism Market? _x000D_
Majorities of organizations active in the domain of virtual reality in tourism are channeling their efforts into pioneering solutions like virtual interactive portals which enhance mesmerizing travel experiences. An online platform delivering immersive, engaging experiences by enabling users to discover and interact within virtual settings or content characterizes a virtual interactive portal. For instance, the Tokyo Metropolitan Government (TMG) and the Tokyo Convention and Visitors Bureau, an organization responsible for destination marketing and management in Japan, debuted the Hello! Tokyo Friends platform on Roblox in February 2024. This platform delivers a virtual reality escapade that transcends users into Tokyo's historical and cultural landmarks. These experiences include exploration of modern symbols like the Tokyo Tower and Shibuya Scramble Crossing via fun activities such as treasure dash and games, coupled with prospects of diving into historical settings of the Edo era. In addition, the Tokyo Hunt App ingeniously merges augmented reality with real-life touring, facilitating users to seize AR photos alongside virtual characters at prominent sites like the Hachiko Statue and Asakusa Kaminarimon Gate. The app prompts visits to selected city checkpoints to amass emblems that can be redeemed in the virtual realm._x000D_
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Which Segments in the Virtual Reality In Tourism Market Offer the Most Profit Potential?_x000D_
The virtual reality in tourismmarket covered in this report is segmented - _x000D_
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1) By Type: 3 Dimension (3D), 4 Dimension (4D), Other Types_x000D_
2) By Device: Head-Mounted Displays (HMDs), Smartphones, Consoles, Personal Computers (PCs)_x000D_
3) By Platform: Android, iPhone Operating System (IOS), Windows, Macintosh Operating System (Mac OS)_x000D_
4) By Application: Travel Agency, Hotel, Tourist Attractions, Entertainment, Education, Retail, Healthcare_x000D_
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Subsegments:_x000D_
1) By 3 Dimension (3D): 3D Virtual Tours, 3D Interactive Destinations, 3D Hotel Room Previews _x000D_
2) By 4 Dimension (4D): 4D Themed Experiences, 4D Virtual Tours With Sensory Enhancements _x000D_
3) By Other Types: Augmented Reality (AR) Experiences, Mixed Reality (MR) Experiences, Haptic Feedback VR Experiences_x000D_
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Which Firms Dominate the Virtual Reality In Tourism Market by Market Share and Revenue in 2025?_x000D_
Major companies operating in the virtual reality in tourism market are Alphabet Inc., Samsung Electronics, Microsoft Corporation, Sony Group Corporation, Lufthansa Group, Nokia Corporation, Marriott International, TUI Group, National Geographic, Thomas Cook, HTC Corporation, EON Reality Inc, YouVisit, VironIT, 3D Walkabout, VeeR VR, AirPano, Travel World VR LLC, VR IMMERSION LTD, VR Gorilla, Cyber Tours Ltd _x000D_
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Which Regions Offer the Highest Growth Potential in the Virtual Reality In Tourism Market?_x000D_
Asia-Pacific was the largest region in the virtual reality in tourism market in 2024. The regions covered in the virtual reality in tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa._x000D_
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