Press release
The Brand Fragmentation Crisis: DPDK Launches Strategic Brand SystemsTM to Bring Clarity to Chaos.
Today, the agency introduces Strategic Brand SystemsTM - a new model built for the age of fragmentation.
Behind our shift
Branding today is broken.
Campaigns are forgotten. Teams are fragmented. The work is disconnected.
DPDK's leadership saw the same patterns repeat across industries: short-term campaigns that don't scale, websites rebuilt without strategy, and teams struggling to keep brands consistent across markets. In a world of constant resets, brands have lost their rhythm.
"It's time to stop building in pieces and start building your brand as a system. That's what we do and that's what the new DPDK is. We're not just a partner, we're part of your change." - Pim van Helten, CEO of DPDK
New direction
DPDK's evolution is both strategic and structural.
1. A new model: Strategic Brand SystemsTM
A Strategic Brand SystemTM is the foundation beneath a brand - a connected framework that aligns positioning, platforms, culture, and behavior. It transforms brand strategy into a living system that guides every expression, speeds up execution, and builds lasting trust. One system, one strategy, full brand control.
2. A new promise
DPDK helps brands move from fragmentation to focus: connecting strategy, marketing, technology, and culture into a single growth system. This is brand building designed for scale, not sprints.
3. A new identity
The agency's new brand identity, digital presence, and voice reflect its evolution from a digital agency to a global brand innovation partner.
The new dpdk.com showcases this philosophy in action. The agency has built strategic brand systems (https://dpdk.com/work) that connect purpose to performance.
What can ambitious brands expect from the new DPDK?
Where others stop at strategy or design, DPDK connects the entire system:
Strategic foundation: from purpose to positioning.
Experience-led architecture: from design to digital execution.
Performance acceleration: from storytelling to scale.
Cultural integration: from values to behavior.
Because in a fragmented world, only connected brands can lead.
Name: DPDK
Full postal address: Calandstraat 5a, 3016 CA Rotterdam, The Netherlands
Contact: +31 (0) 10 44 00 960
Presscontact: marketing@dpdk.com
Founded in 2001, DPDK is a brand innovation agency with offices in the Netherlands (Rotterdam), North America (New York & San Francisco), and Asia (Manila). The agency helps ambitious brands build Strategic Brand SystemsTM - connecting strategy, experience, marketing, and culture into one unified system for growth. DPDK partners with leading brands worldwide to shape the future of digital brand building.
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release The Brand Fragmentation Crisis: DPDK Launches Strategic Brand SystemsTM to Bring Clarity to Chaos. here
News-ID: 4243192 • Views: …
More Releases from DPDK Digital Agency
Blijdorp chooses DPDK as a strategic partner
Rotterdam, March 12th, 2024 - Blijdorp (https://diergaardeblijdorp.nl/), a leading zoo with a strong focus on species conservation and ecological restoration, recently announced their renewed mission. With this, they reposition themselves as an impactful organization actively contributing to biodiversity conservation and ecosystem protection. In line with this shift towards a more impact-focused approach, Blijdorp has appointed the Rotterdam-based digital agency DPDK (https://dpdk.com/) as their strategic partner. This collaboration signifies Blijdorp's commitment…
DPDK’s Pim van Helten nominated for DeReclamebureau50 2021
We are proud to announce that Pim van Helten, CEO of DPDK, is nominated for DeReclamebureau50 2021, which ranks the most influential people from advertising agencies in the Netherlands.
DeReclamebureau50 is part of the DeMedia100, an annually published list in DeMedia100 magazine of the 100 most influential people in Dutch media.
The list is based on research done by MediaTest, who invites more than 40,000 professionals in the media &…
DPDK appoints Bill Marks as new Chief Technology Officer
DPDK is pleased to announce the appointment of Bill Marks as the agency’s new Chief Technology Officer, starting November first. Bill will become part of the leadership team and is responsible for heading the technology department as well as leading and executing several of the agency’s future-focused technology innovations.
Bill brings a wealth of knowledge and experience with him, and has worked in the technology industry for more than twenty…
More Releases for Brand
FlipHTML5 Helps Create Digital Brand Book to Strengthen Brand Voice
While a brand book is essential to every business, its creation is equally critical. If the brand book fails to convey the company's essence, the resulting creatives also miss the branding target. FlipHTML5, an innovative content creation platform, simplifies digital brand book (https://fliphtml5.com/learning-center/create/digital-brand-guidelines/) creation. It helps businesses organize and effectively express their unique brand voice.
FlipHTML5's user-friendly interface allows anyone to create an interactive brand book in minutes. Users can upload…
Ecoworld Pharm's 'Dr. Brocco' Wins Best Sustainable Brand at The Brand Laureate …
Image: https://www.globalnewslines.com/uploads/2025/08/5d1691d4d8e3a296c9af5a17b6a66bad.jpg
On March 31, 2025, at the Shangri-La Hotel in Singapore, Ecoworld Pharm's Dr. Brocco was honored with the Best Sustainable Brand award at the 20th Anniversary Brand Laureate Awards, a prestigious recognition previously awarded to global leaders such as Starbucks, Intel, 3M, Samsung Electronics, and Hyundai Motor.
The Brand Laureate, organized by The World Brands Foundation (TWBF), is the world's only brand-based non-profit organization. Established in 2005, TWBF evaluates the…
Brand Management 101: How to Maintain Brand Consistency
Brand management is a critical aspect of marketing that involves ensuring that your brand's identity, voice, and messaging remain consistent across all touchpoints. In an increasingly competitive and fragmented market, maintaining brand consistency has never been more important. The success of your marketing efforts depends on how well your team can manage the brand and uphold its integrity. By focusing on brand identity and implementing effective brand management practices, you…
Founder of Skincare Brand DIORLOMAKEUP Talks About Their Exciting Brand
Image: https://www.getnews.info/uploads/e9b4b5cd56ebc28b0ccc9149a9d68c03.png
The founder of DIORLOMAKEUP, the innovative skincare and makeup brand inspired by the rich culture and beauty of Senegal, talks about their brand and how it has become of the most exciting skincare brands of recent years.
There are more than 4,000 skincare brands around the world with hundreds launching each year. Many of those brands fail within the first two years with others failing within the first four years.…
Boost Brand Loyalty with Brand Featured PR
Brand Featured gives 5 reasons why getting a PR distribution company gives brands the instant boost they need.
Image: https://www.getnews.info/uploads/a90f6bb3fb6eeeb43d3723ca1f715b77.jpg
In business, one constant challenge faced by company owners is the quest for brand loyalty. Despite their best efforts, establishing a loyal customer base remains elusive for many brands. This challenge is compounded by the vastness of digital PR and the multitude of platforms vying for consumer attention. In such a competitive…
Brand Experts Launches an Innovative Executive Online Certification- "You As A B …
The newly launched innovative executive certificate course "You As A Brand" is based on "Synaptic CRM Gap"- an innovative, scientific, and patented (in process) metric.
It reveals the components of a professional "imprint" and Career Brand Equity trajectory to enable you to maximize the return on investment from your personal brand and professional experiences.
You learn to devise strategies for managing professional reputation by Creating a Personal Brand Management Metric…
