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North America Stevia Market to Grow at 9.8% CAGR, Driven by Rising Health-Conscious Consumer Demand

10-28-2025 02:14 PM CET | Food & Beverage

Press release from: DataM Intelligence

North America Stevia Market

North America Stevia Market

Shift Toward Low-Calorie, Plant-Based Sweeteners Accelerates Industry Expansion

According to the latest report by DataM Intelligence, the North America Stevia Market is projected to grow at a CAGR of 9.8% during the forecast period (2025-2030). The growing prevalence of lifestyle diseases such as diabetes and obesity, coupled with increasing consumer inclination toward natural, low-calorie sweeteners, is driving strong market growth across the region.

Stevia, derived from the Stevia rebaudiana plant, offers a zero-calorie alternative to sugar and is finding widespread adoption across dairy, bakery, beverage, confectionery, and pharmaceutical sectors. Food and beverage manufacturers are increasingly reformulating products to include stevia, responding to government initiatives, sugar taxes, and consumer demand for healthier, natural ingredients.

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Key Highlights from the Report

➤ The North America Stevia Market is expected to grow at a 9.8% CAGR through 2030.
➤ Growing diabetic and obese populations are shifting preferences toward zero-calorie sugar substitutes.
➤ Stevia adoption in beverages and dairy products leads the market due to ease of integration and consumer awareness.
➤ Government regulations like sugar taxes in Mexico are encouraging manufacturers to use natural sugar alternatives.
➤ Enhanced taste profiles and blending technologies are improving stevia acceptance among health-conscious consumers.
➤ Major food manufacturers are expanding stevia-based product lines to meet evolving dietary preferences.

Market Segmentation

By Application:

Stevia is widely used in beverages, confectionery, pharmaceuticals, bakery, and dairy applications. Among these, beverages dominate the market share, accounting for the largest consumption volume as manufacturers reformulate soft drinks and health beverages to reduce sugar levels. The product's natural composition and stability make it an ideal substitute in carbonated drinks, sports beverages, and flavored waters.

The dairy and bakery segments are witnessing significant growth as health-focused brands launch reduced-calorie yogurts and baked goods featuring stevia for sweetness and nutritional balance. Pharmaceutical companies are also incorporating stevia into syrups and oral formulations due to its non-cariogenic properties and safe profile for diabetic patients.

By Form:

Stevia is available in powder, liquid, granule, and leaf forms. Powdered stevia remains the leading format due to its high shelf stability, ease of storage, and compatibility with large-scale manufacturing. Liquid stevia is increasingly being used in flavor concentrates and ready-to-drink (RTD) beverages to enhance texture and sweetness without altering taste profiles.

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Regional Insights

The United States dominates the North American Stevia Market, fueled by changing consumption habits and advancements in food processing technologies. According to consumer studies, 83% of U.S. consumers reported reducing sugar intake in 2016, creating a strong opportunity for natural sweetener adoption. Major beverage producers are actively replacing artificial sweeteners with stevia for a cleaner label perception.

Mexico represents one of the fastest-growing markets. The introduction of a national sugar tax in 2014 substantially boosted demand for low-calorie substitutes. The diabetic population in Mexico-estimated at around 10 million adults aged 20-79-is rising, prompting food manufacturers to reformulate products using stevia to reduce caloric content.

Canada is showing increased demand for stevia-infused products across functional foods, dietary supplements, and low-sugar bakery categories. The focus on clean-label and organic-certified products is further encouraging domestic companies to integrate stevia into various processed food applications.

Market Dynamics

Market Drivers:

Health-conscious consumer behavior and the rising incidence of diabetes and obesity are key drivers spurring stevia adoption. The natural, zero-calorie nature of stevia appeals to both manufacturers and consumers seeking safer sugar alternatives. Additionally, supportive government regulations and innovations in stevia-extraction processes are improving sweetness purity and taste profiles.

Market Restraints:

Price volatility of stevia extract, bitter aftertaste challenges in formulations, and competition from other non-nutritive sweeteners-such as sucralose and monk fruit-pose restraints to market adoption. Manufacturers are investing in advanced extraction and blending technologies to overcome these limitations.

Market Opportunities:

Rising demand for clean-label and plant-based sweeteners across energy drinks, protein bars, and health supplements offers substantial growth potential. Expansion of e-commerce grocery channels and rising home-use purchases further align with the increasing demand for natural kitchen ingredients.

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Reasons to Buy the Report

✔ Comprehensive study of segmentation trends and emerging applications driving market growth.
✔ Detailed insights into consumer behavior shaping low-calorie sweetener demand in North America.
✔ Analysis of stevia's role in reducing sugar content in packaged and processed food sectors.
✔ Evaluation of competitive strategies, product launches, and reformulation innovations among key players.
✔ Forecasts highlighting growth opportunities for new entrants and regional manufacturers.

Frequently Asked Questions (FAQs)

◆ How fast is the North America Stevia Market expected to grow during 2025-2030?
◆ What key factors are driving demand for stevia-based products in North America?
◆ Which country leads the North America Stevia Market in revenue and adoption rate?
◆ Which industries-beverages or dairy-contribute most to stevia market demand?
◆ Who are the major players dominating the North America Stevia Market?

Company Insights

Cargill, Inc.

Tate & Lyle PLC

Ingredion Incorporated

PureCircle Limited

Archer Daniels Midland Company

GLG Life Tech Corporation

Sunwin Stevia International, Inc.

Stevia First Corporation

Recent Developments:

In June 2024, Cargill Inc. introduced its latest stevia solution under the brand EverSweet, offering improved flavor with zero sugar aftertaste for beverage manufacturers.

In September 2024, PureCircle announced expanded stevia ingredient portfolio optimized for reduced sugar food applications, featuring upgraded leaf-derived glycosides with enhanced sweetness.

Conclusion

The North America Stevia Market is witnessing robust growth driven by shifting consumer preferences toward natural, low-calorie products and rising health awareness across the United States, Mexico, and Canada. Market momentum is reinforced by sugar tax enforcement, technological innovations in extraction, and expansion of clean-label trends. As consumer focus intensifies on wellness and reduced sugar intake, stevia is expected to remain a preferred natural sweetening agent, shaping the future of the North American food and beverage industry.

Contact Us

Mr. Sai Kiran
DataM Intelligence 4market Research LLP Ground floor
DSL Abacus IT Park, Industrial Development Area
Uppal, Hyderabad, Telangana 500039
USA: +1 877-441-4866
Email: Sai.k@datamintelligence.com
Visit Our Website: https://www.datamintelligence.com

About Us

DataM Intelligence 4Market Research is a comprehensive market intelligence platform offering syndicated and customized reports along with expert consulting across multiple industries, including chemicals, healthcare, agriculture, food & beverages, and more. With extensive experience and a strategy-focused approach, DataM provides businesses and individuals with reliable market insights, statistical forecasts, and personalized research solutions to help them make informed decisions and successfully bring innovations to market.

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