Press release
Mobiniti Growth Tools AB-Test SMS Offer Copy for Maximum Auto Quote Responses
Why Testing Matters in Quote CampaignsEven subtle differences in how an offer is worded can significantly impact open rates, click-throughs, and ultimately, applications started. A/B testing removes the uncertainty and replaces it with data-backed decisions that scale outreach performance.
Test short vs. long formats to match borrower attention span
Try different CTAs like "Get a Rate" vs. "Check Eligibility"
Experiment with tone: urgent, friendly, or informative
Adjust send times to reach contacts when they're most likely to respond
How It WorksWith Mobiniti's built-in A/B testing feature, users can build multiple message variants inside a single campaign and split their audience automatically. The system tracks each messages performance in real-time--identifying the winning version based on response, click, or goal-based metrics.
Create message variants with unique subject lines, text, or links
Split audience evenly (or by custom percentage)
Track open, reply, and conversion rates for each version
Automatically send the best-performing version to the remaining audience
Perfect for Auto Quote CampaignsSpeed and clarity are critical in automotive financing and insurance offers. With testing, you can hone in on which copy makes prospects click--and which falls flat. Teams can launch quote campaigns with confidence, knowing the strongest message will take the lead.
Examples of test variables include:
"Your personalized quote is ready" vs. "See how much you could save"
Inclusion of deadline or urgency ("Ends today!")
Visual formats: text only vs. MMS with branded image
Real Results, Fast DecisionsUnlike slow traditional channels, SMS provides rapid feedback. Most responses come in within minutes--allowing you to detect trends and apply winners to future sends with zero lag time.
High visibility: SMS open rates exceed 90%
Faster feedback: See results within hours, not days
Built-in reporting: Charts and tables highlight the winning variant
Set-and-forget logic: Once a winner is declared, it continues sending automatically
Refine Over Time with Continuous TestingThe first test is only the beginning. As campaigns grow, so do the insights. Use test results to refine follow-ups, adapt messages by borrower type, or localize content based on response trends.
Growth teams can:
Clone winning messages for future use
Layer A/B tests across multiple campaigns
Segment audiences based on past interaction behavior
Apply insights to drip flows, alerts, and 1:1 replies
Mobiniti Makes It Easy to Scale SmarterWhether youre sending a one-time quote promotion or running a multi-step lead journey, Mobiniti's A/B testing tools help you make smarter messaging decisions--based on real results, not assumptions. All within one platform. No integrations or spreadsheets required.
Contact InformationMobiniti
206b W James St,
Lancaster
PA
17603
James Gildeajames@mobiniti.com
(855) 662-4648
https://www.mobiniti.com/white-label-text-marketing/
Original Sourcehttps://www.mobiniti.com/media-room
Contact Details
Organization: Mobiniti
Contact Person: James Gildea
Website: https://www.mobiniti.com/
Email: Send Email [https://dashboard.kingnewswire.com/release-contact/36061]
Country: United States
Release Id: 27102536061
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