United States Drinkable Yogurt Market to Grow at 6.6% CAGR, Reaching USD 63.5 billion by 2031, Led by Danone, Chobani, and General Mills | DataM Intelligence

The global Drinkable Yogurt Market reached USD 38.1 billion in 2022 and is projected to reach USD 63.5 billion by 2031, growing at a CAGR of 6.6% during the forecast period 2024-2031, according to DataM Intelligence.

United States: Recent Industry Developments

✅ In October 2023, Danone North America launched a new line of probiotic-enriched drinkable yogurts under the Activia® brand, targeting gut health consumers.
✅ In October 2023, Chobani expanded its drinkable yogurt portfolio with the introduction of zero-sugar options, responding to growing health consciousness.
✅ In October 2023, General Mills (Yoplait) partnered with a national retail chain for an exclusive launch of protein-focused drinkable yogurts for the fitness segment.

Europe: Recent Industry Developments

✅ In October 2023, Lactalis Group (President) introduced a new organic drinkable yogurt line in the European market, emphasizing sustainable packaging.
✅ In October 2023, Nestlé S.A. expanded its yogurt-based beverage portfolio with new flavor innovations in key European markets.
✅ In October 2023, The European Dairy Association announced new standards for probiotic content in drinkable yogurts, enhancing product quality benchmarks.

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Market Trends & Drivers

The Drinkable Yogurt Market is experiencing robust growth driven by increasing consumer preference for convenient, on-the-go nutrition, rising awareness of gut health benefits, and product innovation in flavors and formulations. Key trends include the expansion of plant-based alternatives, clean label movement, and incorporation of functional ingredients like probiotics and protein. The growing demand for healthy snacking options, busy lifestyles, and innovative marketing strategies are significantly accelerating market demand across all consumer segments.

Competitive Landscape

The market features strong competition among dairy giants, specialized yogurt manufacturers, and emerging plant-based companies.

Danone North America leads the market with its Activia and Oikos brands, focusing on probiotic and protein-enriched formulations.
Chobani, LLC dominates with its innovative flavor profiles and expanding distribution network across retail and foodservice channels.
General Mills, Inc. (Yoplait) maintains strong market presence with its convenient packaging and targeted marketing campaigns.
Lactalis Group (President Cheese) leverages its dairy expertise to expand in the drinkable yogurt segment with premium offerings.
Nestlé S.A. utilizes its global R&D capabilities to develop nutritionally advanced yogurt beverages.
The Hain Celestial Group focuses on organic and natural drinkable yogurt options for health-conscious consumers.
Dairy Farmers of America leverages its cooperative model to maintain competitive pricing and wide distribution.
Maple Hill Creamery specializes in organic, grass-fed drinkable yogurt products.
Stonyfield Farm, Inc. focuses on organic offerings with sustainable packaging solutions.
Forager Project leads in plant-based drinkable yogurt alternatives using cashew and coconut bases.

Segmentation

By Source (Dairy, Non-Dairy)
By Flavor (Flavored, Non-Flavored)
By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online, Others)

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Regional Analysis:

⇥ North America (U.S., Canada, Mexico)
⇥ Europe (Germany, U.K., France, Italy, Spain, The Netherlands and Rest of Europe)
⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
⇥ South America (Colombia, Brazil, Argentina, Rest of South America)
⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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✅ Competitive Landscape
✅ Technology Roadmap Analysis
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Consumer Behavior & Demand Analysis
✅ Import-Export Data Monitoring
✅ Live Market & Pricing Trends

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