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What Is Driving Global Mobile Augmented Reality (MAR) Market Growth in 2025: The Role of Consumer Adoption Of Smartphones And Tablets Fuels The Mobile Augmented Reality (MAR) Market Expansion
Mobile Augmented Reality (MAR)
What Will the Mobile Augmented Reality (MAR) Industry Market Size Be by 2025?
The market size of mobile augmented reality (mar) has seen massive growth recently. The market's worth is projected to rise from $27.57 billion in 2024 to $36.94 billion in 2025, signifying a compound annual growth rate (CAGR) of 34.0%. This marked increase during the historic period can be ascribed to the rising demand for immersive user experiences, growth in app-store revenues through in-app and premium app sales, the utilization of AR smart glasses in corporate settings, as well as the growing employment of augmented reality (AR) in retail and e-commerce applications.
What's the Long-Term Growth Forecast for the Mobile Augmented Reality (MAR) Market Size Through 2029?
The market size for mobile augmented reality (mar) is projected to experience massive growth in the coming years, escalating to $110.68 billion by 2029, with a compound annual growth rate (CAGR) of 31.6%. The surge within this projected period can be credited to the expanded usage of AR technology across diverse sectors, the increasing allure of AR entertainment applications, the incorporation of AR into social networking sites, the thriving online gaming business, and the infiltration of 5G technology. Key trends during this forecast period comprise the creation of pioneering AR applications, investment in platforms for AR content generation and distribution, collaborations with mobile device producers to enhance AR experiences, venturing into new markets possessing untapped AR potential, and forming strategic alliances with AR software and hardware suppliers.
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What Are the Key Growth Drivers Fueling the Mobile Augmented Reality (MAR) Market Expansion?
The surge in the utilization of smartphones and tablets by consumers is predicted to stimulate the expansion of the mobile augmented reality (MAR) market. These mobile devices are known for their communication, computing, and multimedia capabilities, alongside their easy-to-use touchscreen displays and wide-ranging connectivity features. Their popularity is attributable to their convenience, multi-functionality, and ability to access various communication, entertainment, and productivity applications on the move. The use of mobile augmented reality (MAR) on smartphones and tablets amplifies user experiences by overlaying digital data or virtual objects onto real-world settings using built-in cameras and sensors. This feature allows for immersive interactions with apps across gaming, navigation, education, and shopping sectors. For instance, a UK-based price comparison and switching service company, Uswitch Limited, reported in February 2023 that the UK had 71.8 million mobile connections, a 3.8% (or roughly 2.6 million) increase from 2021. By 2025, the UK's population is anticipated to reach 68.3 million, with 95% (or approximately 65 million individuals) projected to own a smartphone. Hence, the increasing adoption of smartphones and tablets by consumers is propelling the mobile augmented reality (MAR) market's growth.
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What Are the Key Trends Driving Mobile Augmented Reality (MAR) Market Growth?
The main players in the mobile augmented reality (MAR) market are working on sophisticated solutions using novel platforms like the Vuzix Ultralite OEM platform to deliver enhanced features to customers. This platform is an AR solution that is both light and small, making it ideal for integration into different mobile AR gadgets such as phones, tablets or smart glasses. An example of this is the launch of the Vuzix Z100 smart glasses by Vuzix Corporation, an American company specialising in wearable virtual reality and augmented reality display technologies, in January 2024. Designed to connect workers to artificial intelligence optimisation tools without any hitches, these glasses work as an interface between AI applications and human users, providing real-time updates, workflow affirmations and notifications. Furthermore, they employ sophisticated monocular waveguide optics and a personalized microdisplay engine to give crucial information to users' Android or iOS devices hands-free.
How Is the Mobile Augmented Reality (MAR) Market Segmented?
The mobile augmented reality (mar)market covered in this report is segmented -
1) By Type: Marker-Based, Markerless, Anchor-Based
2) By Offering: Mobile Augmented Reality (MAR) Software, Mobile Augmented Reality (MAR) Services
3) By Device Type: Smartphones, Tablets, Personal Digital Assistants (PDAs) Or Handheld Gaming Consoles, Other Devices
4) By Application: Consumer, Aerospace And Defense, Healare, Commercial, Enterprise, Other Applications
Subsegments:
1) By Marker-Based: 2D Marker, 3D Marker
2) By Markerless: GPS-Based, Visual Inertial Odometry (VIO)
3) By Anchor-Based: Location-Based, Image-based
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Which Companies Are Leading the Charge in Mobile Augmented Reality (MAR) Market Innovation?
Major companies operating in the mobile augmented reality (MAR) market report are Apple Inc.; Alphabet Inc.; Samsung Electronics Co. Ltd.; Microsoft Corporation; Novac Technology Solutions; Lenovo Group Limited; Panasonic Corporation; Continental AG; Xiaomi Corporation; Seiko Epson Corporation; Sony Semiconductor Solutions Corporation; Snap Inc.; PTC; TeamViewer AG; Magic Leap Inc.; HTC Corporation; Vuzix Corporation; WayRay AG; EON Realty Inc.; SoluLab Inc.; Kaon Interactive Inc.; Blippar Group Limited; Scope AR; Wikitude GmbH
Which Regions Are Leading the Global Mobile Augmented Reality (MAR) Market in Revenue?
North America was the largest region in the mobile augmented reality (MAR) market in 2024. Asia-Pacific is expected to be the fastest-growing region in the market. The regions covered in the mobile augmented reality (MAR) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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