Soaring Demand Set to Propel Sentiment Analysis Software Market to $5.49 Billion by 2029

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Sentiment Analysis Software Market Size Growth Forecast: What to Expect by 2025?
In recent times, the market size of sentiment analysis software has witnessed rapid expansion. Projected to rise from a value of $2.53 billion in 2024 to $2.98 billion in 2025, it promises a compound annual growth rate (CAGR) of 17.6%. The previous surge in growth can be credited to favourable governmental practices, an upsurge in disposable income, a heightened awareness of the advantages of the product, an escalation in web applications, and a mounting demand for predictive analytics within sentiment analysis.

How Will the Sentiment Analysis Software Market Size Evolve and Grow by 2029?
The market for sentiment analysis software is anticipated to experience substantial expansion in the upcoming years, escalating to $5.49 billion in 2029, aided by a compound annual growth rate (CAGR) of 16.5%. The projected growth in this period can be linked to rising customer expectations, the need for customer experience management (CEM) solutions, an increase in the demand for customer feedback management instruments, its growing acceptance in the contemporary business sphere, population expansion, and heightened consumption. Prominent trends during the forecast period encompass technological progress and innovation, the integration of machine learning (ML) and natural language processing (NLP) techniques, the adoption of sentiment analysis software, the transition towards cloud-based sentiment analysis solutions, and the widespread adoption of social media platforms.

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What Drivers Are Propelling the Growth of Sentiment Analysis Software Market Forward?
The growth of the sentiment analysis software market is projected to be fueled by the heightened demand for social media. These online platforms or services facilitate the creation and sharing of content, social interactions, and communication with others. The burgeoning utilisation of such platforms is attributed to cultural influences, mobile accessibility, consumption of news, and brand marketing. Sentiment analysis software identifies and flags posts containing hateful, negative, or inappropriate language, thereby assisting social media sites in maintaining an online environment that is both positive and safe. This allows them to swiftly conceal or eliminate harmful content. For instance, a report by the UK's We Are Social Ltd in January 2024 revealed that the number of social media user identities has risen by 5.6 percent in the previous year, with 266 million fresh users engaging with social media for the first time in 2023. Consequently, the prevailing pattern of increasing social media platform adoption is a primary contributor to the expansion of the sentiment analysis software market.

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Which Emerging Trends Are Transforming the Sentiment Analysis Software Market in 2025?
Leading firms in the sentiment analysis software market are focussing on forming strategic alliances to create innovative AI-based solutions like AI-enabled speech analytics that boost precision, scalability, and real-time customer sentiment analysis for valuable insights. Such solutions use machine learning algorithms to decipher large amounts of text data, offering crucial feedback on customer perceptions, emotions, and viewpoints. For example, Bharti Airtel, an American telecom service provider joined forces with NVIDIA, a US-based software firm in February 2024, to create AI-enhanced speech analytics solutions aimed at transforming customer service. This partnership's goal is to elevate the overall customer experience for every incoming call at Airtel's call center. The technology was crafted using NVIDIA's Triton Inference Server, software that allows multi-framework inference and is supported by NVIDIA AI Enterprise software suite, along with the NVIDIANeMo toolbox for conversational AI. This technology enables Airtel to accurately understand language and apply real-world changes to their operations to better support agents and customers, ultimately improving the customer experience.

What Are the Key Segments in the Sentiment Analysis Software Market?
The sentiment analysis softwaremarket covered in this report is segmented -

1) By Type: On-Premises Sentiment Analysis Software, Web-Based Sentiment Analysis Software
2) By Analytical Tool: Text Analytics, Social Media Monitoring, Voice Analytics, Natural language processing (NLP)
3) By Enterprise Size: Small And Medium Size Enterprise, Large Enterprise
4) By End-User: Banking, Financial Services, And Insurance (BFSI), Media And Telecom, Government, Healthcare, Manufacturing, Retail, Other End-Users

Subsegments:
1) By On-Premises Sentiment Analysis Software: Standalone Software, Integrated Software Solutions
2) By Web-Based Sentiment Analysis Software: Cloud-Based Software, SaaS-Based Software

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Who Are the Key Players Shaping the Sentiment Analysis Software Market's Competitive Landscape?
Major companies operating in the sentiment analysis software market are International Business Machines Corporation, Oracle Corporation, SAP SE, Salesforce.com Inc., Adobe Inc., OpenText Corporation, SAS Institute Inc., Brandwatch Limited, Talkwalker Inc., Meltwater US Inc., QuestionPro Inc., Clarabridge Inc., Bitext Innovations S.L., Aylien Ltd., NetOwl LLC, MonkeyLearn Inc., Reputation Refinery LLC, DatumBox Inc., Voci Technologies Inc., Keatext Inc., Lexalytics Inc., Angoss Software Corporation, MeaningCloud LLC

What Geographic Markets Are Powering Growth in the Sentiment Analysis Software Market?
North America was the largest region in the sentiment analysis software market in 2024. The regions covered in the sentiment analysis software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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