Press release
Emerging Trends to Drive Indoor Location Based Services Market Growth at 13.5% CAGR Through 2029
Indoor Location Based Services
Indoor Location Based Services Market Size Growth Forecast: What to Expect by 2025?
In recent times, the indoor location based services market has been expanding swiftly. The market size which was $14.74 billion in 2024, is projected to reach $16.84 billion in 2025, reflecting a compound annual growth rate (CAGR) of 14.2%. This historical growth can be associated with the surge in the demand for indoor navigation, better client experience, efficient resource management, and the tracking of indoor assets.
How Will the Indoor Location Based Services Market Size Evolve and Grow by 2029?
The market size of indoor location-based services is anticipated to experience a swift expansion in the coming years, projected to surge to a value of $27.89 billion by 2029, thriving at a compound annual growth rate (CAGR) of 13.5%. This market growth during the forecast period is chiefly attributed to factors such as the rise in healthcare applications, improved facility management efficiency, proliferating smartphone usage, increasing demand for location-based services in public places, and the inception of smart buildings. Key market trends predicted during this period involve the integration of artificial intelligence and machine learning, development of indoor positioning technologies, real-time location analytics, adaptation of location-based personalization and implementation across various industries.
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What Drivers Are Propelling the Growth of Indoor Location Based Services Market Forward?
The rise in the prevalence of linked devices is predicted to drive the growth of the indoor location-based services industry in the future. Reference to linked devices refers to physical gadgets or machinery that are equipped with integrated sensors, software, and internet connectivity, which allow them to gather and share data with other devices or systems online. The mounting prevalence of linked devices is fueled by advancements in technology, broadened internet connectivity, and a growing demand for smart, interconnected solutions across differing industries and consumer segments. These linked devices augment indoor location-based services by offering more data points for precise positioning, facilitating seamless navigation, and personalized experiences within indoor settings. For example, in August 2022, the Health Sector Cybersecurity Coordination Center (HC3), a U.S.-based division of the Department of Health and Human Services' (HHS) Cybersecurity Program, published a report stating that around 7 billion devices are interconnected via the Internet of Things (IoT) in 2022, with significant growth projected, anticipating an additional 20 billion devices to utilize this technology by 2025. Hence, the escalating prevalence of linked devices is propelling the growth of the indoor location-based services industry.
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Which Emerging Trends Are Transforming the Indoor Location Based Services Market in 2025?
The key players in the indoor location-based services market are putting great effort into creating advanced solutions like indoor positioning software for facility wayfinding. This positions them advantageously in the competitive arena. When we refer to indoor positioning software for facility wayfinding, we're addressing specific software solutions meant to aid users in navigating intricate indoor settings, such as shopping complexes, airports, hospitals, and corporate campuses. For example, in July 2022, the American company ESRI, prominent for its geographic information system (GIS) software, debuted its ArcGIS IPS (Indoor Positioning Software). This innovative solution facilitates indoor positioning and direction-finding in buildings and other enclosed places through Esri's ArcGIS platform. The software supports live indoor wayfinding, sharing and tracking of location, location data collection, as well as indoor analytics. To pinpoint users' locations inside structures, ArcGIS IPS utilises a diverse range of indoor positioning technologies such as Wi-Fi, Bluetooth Low Energy (BLE), and other sensor-based technologies. Incorporating indoor maps, location data, and routing algorithms, ArcGIS IPS equips users with real-time navigation and wayfinding abilities that parallel outdoor GPS navigation tools.
What Are the Key Segments in the Indoor Location Based Services Market?
The indoor location based servicesmarket covered in this report is segmented -
1) By Product: Analytics And Insights, Automotive Services, Campaign Management, Consumer Services, Enterprise Services, Location And Alerts, Location-Based Advertising Services, Maps, Precision Geo-Targeting, Other Products
2) By Technology: Context Aware Technology, Observed Time Difference Of Arrival (OTDOA) And Enhanced Observed Time Difference Of Arrival (E-OTDOA), Radio Frequency Identification (RFID) And Near-Field Communication (NFC), Satellite, Microwave And Infrared Sensing, Other Technologies
3) By Application: Monitoring, Navigation, Proximity, Tracking, Other Applications
4) By End-Use: Aerospace And Defense, Banking, Financial Services and Insurance (BFSI), Information Technology (IT) And Telecommunication, Energy And Power, Government, Healthcare, Hospitality, Retail, Transportation And Logistics, Other End Uses
Subsegments:
1) By Analytics And Insights: Location Analytics, Traffic And Footfall Analytics, Customer Behavior Analytics
2) By Automotive Services: In-Car Navigation, Real-Time Traffic Information, Parking Assistance
3) By Campaign Management: Targeted Marketing Campaigns, Campaign Performance Analytics, Audience Segmentation
4) By Consumer Services: Indoor Navigation, Proximity Marketing, Location-Based Offers And Coupons
5) By Enterprise Services: Workforce Management, Asset Tracking, Facility Management
6) By Location And Alerts: Geo-Fencing, Real-Time Notifications, Safety Alerts
7) By Location-Based Advertising Services: Geomarketing, Location-Based Promotions, Personalized Advertisements
8) By Maps: Interactive Indoor Maps, Digital Wayfinding, Venue Mapping
9) By Precision Geo-Targeting: Real-Time Targeting, Location-Based Targeting, Hyperlocal Marketing
10) By Other Products: Augmented Reality Navigation, Indoor Positioning Systems, Proximity Sensors
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Who Are the Key Players Shaping the Indoor Location Based Services Market's Competitive Landscape?
Major companies operating in the indoor location based services market report are Apple Inc.; Alphabet Inc.; Samsung Electronics Co. Ltd.; Microsoft Corporation; Huawei Technologies Co. Ltd.; CenTrak; Siemens AG; International Business Machines Corporation (IBM); Cisco Systems Inc.; Qualcomm Technologies Inc.; Nokia Corporation; Ericsson AB; Baidu Inc.; CommScope Inc.; Zebra Technologies Corporation; Garmin Ltd.; Trimble Inc.; Environmental Systems Research institute (ESRI) Inc; TomTom N.V.; Telit Communications PLC; Foursquare Labs Inc.; Ubisense; HERE Technologies; YOOSE Pte. Ltd.; Aruba Networks Inc.; Invigor Group Limited; IndoorAtlas Oy; Navizone Limited
What Geographic Markets Are Powering Growth in the Indoor Location Based Services Market?
North America was the largest region in the indoor location-based services market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the indoor location based services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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