Press release
Mobile Apps And Web Analytics Market Expansion Continues, with Forecast Valuation of $27.07 Billion by 2029
Mobile Apps And Web Analytics
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How Large Will the Mobile Apps And Web Analytics Market Size By 2025?_x000D_
The market size for mobile apps and web analytics has seen a quick expansion in the past few years. Starting from a value of $12.75 billion in 2024, it's predicted to escalate to $14.82 billion in 2025, boasting a compound annual growth rate (CAGR) of 16.2%. This impressive growth in the past has been driven by several factors - heightened rivalry in the mobile market, the surge in 5G adoption, experiments in blockchain technology, the rising significance of mobile marketing chains, and a boost in smartphone infiltration._x000D_
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How Big Is the Mobile Apps And Web Analytics Market Size Expected to Grow by 2029?_x000D_
The market for mobile apps and web analytics is poised for substantial growth in the coming years, projected to reach a size of $27.07 billion by 2029 with a compound annual growth rate (CAGR) of 16.3%. Major factors driving the growth through the forecast period include the swift adoption of smartphones, the rising trend of remote work, a surge in e-commerce, the extensive use of SME cloud storage, and an increased demand for mobile apps and web analytics solutions. The forecast period is also expected to see trends such as the adoption of cutting-edge technologies, the broadening of distribution channels, the integration of novel technologies, partnerships and mergers with key brands, and the uptake of serverless computing._x000D_
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Which Key Market Drivers Powering Mobile Apps And Web Analytics Market Expansion and Growth?_x000D_
The growth of the mobile apps and web analytics market is anticipated to be fueled by the escalating trend of digital transformation. This transformation involves the strategic incorporation of digital technology to fundamentally modify business operations, cultural practices, and customer interactions. Customers, due to their familiarity with digital experiences, expect high levels of convenience, personalization, and quick responses, creating a need for digitalization. Mobile apps and web analytics play a critical part in this digital transformation by providing businesses with insightful data about user behavior and preferences. This data is gathered by tracking and analyzing user activities like app usage patterns, web navigation routines, and customer engagement metrics. For example, a report by the U.S.-based platform Exploding Topics in January 2024 showed that companies worldwide had invested $1.85 trillion in digital transformation initiatives in 2022 with expectations pointing to a growth to $3.4 trillion by 2026. Hence, the surge in digital transformation is fueling the expansion of the mobile apps and web analytics market._x000D_
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Which Fast-Growing Trends Are Poised to Disrupt the Mobile Apps And Web Analytics Market?_x000D_
Leading enterprises in the mobile apps and web analytics market are concentrating on creating cutting-edge analytic solutions like pin analytics to solidify their market standing. These analytics give users the benefit of real-time insights on the efficiency of their pins directly from their mobile devices, marking a significant leap in mobile app analytics. For example, in July 2022, the American image sharing and social media platform, Pinterest, introduced pin analytics for mobile. This real-time analytics feature equips users with essential data for making better-informed decisions regarding their pin strategy, which influences their performance on the platform. It offers data on pin performance, encompassing impressions, clicks, saves, and close-ups._x000D_
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What Are the Emerging Segments in the Mobile Apps And Web Analytics Market?_x000D_
The mobile apps and web analyticsmarket covered in this report is segmented -_x000D_
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1) By Component: Solution, Services_x000D_
2) By Platform: Android, iPhone Operating System (iOS), Windows, Unity, Amazon, Terminal Velocity Operating System (TvOS)_x000D_
3) By Deployment: On-Premise, Cloud Based_x000D_
4) By Application: Mobile Advertising And Marketing Analytics, Search Engine Tracking And Ranking, Marketing Automation, Content Marketing, In-App And Web Behavioral Analysis, Application Performance And Advertising Optimization, Other Applications_x000D_
5) By Industry Vertical: Banking, Financial Services And Insurance (BFSI), Retail And Ecommerce, Healthcare And Life Sciences, Government, Media And Advertisement, Telecom And Information Technology (IT), Transportation And Logistics, Other Industry Verticals_x000D_
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Subsegments:_x000D_
1) By Solution: Mobile App Analytics Tools, Web Analytics Platforms, Real-Time Data Analytics Solutions, A Or B Testing Tools, Customer Journey Mapping Tools_x000D_
2) By Services: Consulting And Advisory Services, Implementation And Integration Services, Training And Support Services, Data Analysis And Reporting Services, Managed Services And Outsourcing_x000D_
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Who Are the Global Leaders in the Mobile Apps And Web Analytics Market?_x000D_
Major companies operating in the mobile apps and web analytics market report are Apple Inc., Alphabet Inc., Microsoft Corporation, International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Salesforce.com Inc., Amazon Web Services Inc. (AWS), Adobe Inc., SAS Institute Inc., Splunk Inc., Micro Focus International plc, Teradata Corporation, Tibco Software Inc., BlackBerry Limited, QlikTech International AB, MicroStrategy Incorporated, Comscore Inc., Upland Software Inc., Amplitude Inc., Countly Inc., Verbat Technologies, Mixpanel Inc., LeewayHertz Technologies Pvt. Ltd., Cooladata Ltd_x000D_
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Which are the Top Profitable Regional Markets for the Mobile Apps And Web Analytics Industry?_x000D_
North America was the largest region in the mobile apps and web analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile apps and web analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa._x000D_
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3.Policy Makers & Regulators - To track industry developments and align regulatory frameworks._x000D_
4.Consultants & Analysts - To support market entry, expansion strategies, and client advisory work._x000D_
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Our flagship product, the Global Market Model (GMM), is a premier market intelligence platform delivering comprehensive and updated forecasts to support informed decision-making._x000D_
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