Portmason Completes £200 Million Cross Franchise Agreement

PortMason Limited has finalised a £200 million cross franchise development agreement between two major privately owned brands, marking one of the most significant private franchise transactions of the year.

The deal brings together a leading name in premium retail and a major operator in mobility and logistics, establishing a framework for joint expansion across the United Kingdom, Western Europe and the United States.

"This is a landmark achievement for both brands and for PortMason," said Anthony Baccas, UK Director and CEO. "The agreement reflects the strength of the franchise model and the continued appetite for structured, privately led expansion. Both parties share a commitment to quality, growth and brand integrity, and that is what makes this collaboration work."

Founded in Switzerland in 2008 and established in the UK in 2015, PortMason works with more than 1,200 franchise brands and over 4,000 investors worldwide. The company specialises in franchise sourcing, investment structuring and property strategy, and is regarded as one of the most experienced independent firms in the sector.

Sofia McCall, Head of Client Liaison for PortMason's UK arm, said the transaction highlights the firm's strength in managing complex multi brand arrangements. "Our role was to ensure both groups could move forward together with clarity and shared purpose," she said. "This partnership shows what can be achieved when experienced private brands choose collaboration over competition."

The first phase of the rollout is expected to begin next year, with plans to establish new franchise locations across key markets. The agreement strengthens PortMason's reputation as a trusted name in international franchise investment and advisory.

Globe PR Wire

Contact Details

Company Name: PortMason Limited

Website: www.portmason.co.uk

Email: contact@portmason.co.uk

Country: United Kingdom

Contact person: Anthony Baccas

This release was published on openPR.