Gluten-free Food Market Growth Outlook: USD 10.2 Billion to USD 24.59 Billion by 2035

Market Outlook and Forecast

The gluten-free food market is positioned for significant expansion, reflecting increased consumer awareness of dietary sensitivities, changing eating behaviours and wellness-oriented preferences. In 2025 the global market is projected at approximately USD 10.2 billion, and by 2035 it is forecast to reach around USD 24.59 billion, reflecting a compound annual growth rate (CAGR) of about 9.2% over 2026-2035. These figures illustrate both the maturity of the category and the considerable runway that remains for growth.

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Regional performance highlights

In North America, the gluten-free food market holds a dominant position, capturing roughly 37% share of global consumption. This region benefits from high consumer awareness of conditions such as celiac disease and non-celiac gluten sensitivity, strong distribution infrastructure and established retail channels.

In Europe, the market is well-established and highly competitive. Manufacturers in the region are investing in texture and taste innovation to drive consumption beyond strictly medically-driven demand, especially as more consumers adopt gluten-free for perceived wellness benefits.

In the Asia-Pacific region, growth is emerging at an aggressive pace, driven by rising affluence, urbanisation, increasing health consciousness, and the gradual introduction of gluten-free concepts into mainstream retail and foodservice. While the base currently may be smaller than North America or Europe, the Asia Pacific offers strong expansion potential.

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Segment demand and use-case analysis

Within the gluten-free food market, several segments stand out:

Bakery products account for the largest share-approximately 30%-of the gluten-free food market. This includes breads, cookies, cakes, muffins and other baked goods reformulated to be free from wheat, rye or barley-derived gluten. The dominance of this bakery segment reflects the fact that bread and baked goods are often first-point awareness categories for gluten-free consumers.

Supermarkets & hypermarkets as a distribution channel represent a critical access point for the gluten-free food market. These large-format retailers provide breadth of offering, allow consumer sampling and drive volume, especially as gluten-free moves from niche health-store aisles into mainstream grocery shelves and dedicated gluten-free zones.

Overall, the market is shifting from strictly medically-driven demand (for people diagnosed with celiac disease) to a broader base of consumers adopting gluten-free diets as part of wellness, digestive-health, clean-label or lifestyle choices.

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Top Market Trends

Several key trends are shaping the gluten-free food market today-each offering opportunities as well as challenges for manufacturers, brand owners and retailers.

1. Consumer shifts toward wellness and clean label

Gluten-free is increasingly being adopted not only because of diagnosed gluten-related disorders, but because consumers perceive it as part of a healthier, cleaner diet. Research shows consumers want gluten-free foods that are also minimally-processed, with clean labels and transparent sourcing.
Example: The launch of dedicated gluten-free ranges by mainstream brands (e.g., cookie or snack brands) demonstrates this mainstream-ing of gluten-free.

2. Innovation in formulation & texture (especially bakery and pasta)

One longstanding challenge in gluten-free food has been reproducing the taste, texture and shelf-performance of conventional gluten-containing products. Manufacturers are now investing heavily in novel flour blends (e.g., ancient grains, legumes, rice/cassava flour), enhanced processing and sensory formulation to close the gap.
Example: The launch of a gluten-free pasta line blending brown rice with chickpeas by a specialist brand illustrates the push to improve texture and flavour in the gluten-free aisle.

3. Digitalisation & e-commerce expansion

Gluten-free food products are increasingly sold online, enabling niche variants, premium formats and direct-to-consumer opportunities. Online retail gives brand owners the ability to reach underserved segments, gather consumer data, and offer subscription or bundle models.

Opportunity: This digital channel complements traditional supermarket/hypermarket distribution and supports innovation diffusion.

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Recent Company Developments

Here are eight major companies or emerging players driving the gluten-free food market. These examples illustrate M&A, product launches, strategic investments and policy/regulation impacts across the last 12 months.

1. The Kraft Heinz Company (USA) - A leading global food-company, listed in top tier of gluten-free product suppliers. According to markets & markets data, Kraft Heinz is one of the top companies in gluten-free products.

• Notable recent development: There was a widely publicised production/quality issue in the gluten-free version of its mac & cheese product when customers discovered missing sauce-packets.

• Implication: Even major brands face manufacturing and quality-control challenges when scaling gluten-free lines.

2. General Mills, Inc. (USA) - This food-giant continues to expand its gluten-free portfolio across cereals, snacks and mixes. They highlight an extensive gluten-free product directory on their site.

• Development: The firm is reformulating existing brands and launching new gluten-free options, leveraging brand strength and distribution.

3. Conagra Brands, Inc. (USA) - A major player in processed foods, included in market-intelligence listings of key gluten-free firms.

• Example brand: The gluten-free brand Udi's (owned by Conagra) has long been a leader in gluten-free bakery.

• Development: Conagra is leveraging its distribution scale to push further into the gluten-free aisle.

4. Dr. Schär AG/SPA (Italy) - A specialist gluten-free company well known in Europe for breads, pasta and snacks.

• Development: In October 2024 the firm launched three new gluten-free snacks: Peanut Butter Blondie Bites, Chocolate Brownie Bites and Mini Honeygrams.

• Implication: Specialist brands remain important for innovation and niche segments of the gluten-free food market.

5. Enjoy Life Foods (USA) - A specialist allergen-free brand emphasising gluten-free snacks and baking mixes.

• Development: Expanded e-commerce presence and online market collaborations to reach allergen-sensitive consumers.

These developments reflect a broader industry dynamic: scale players advancing gluten-free portfolios, specialist disruptors carving niche positioning, new entrants tackling category white-space, and manufacturing investments to manage cost/quality.

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