U.S. Pet Grooming Products Market to Reach USD 7.56 Billion by 2030 | DataM Intelligence

Pet Humanization Trend and Premium Product Demand Catalyze Market Expansion

According to DataM Intelligence, the U.S. Pet Grooming Products Market was valued at USD 4.94 billion in 2023 and is projected to expand at a CAGR of 5.4% from 2024 to 2030. The market is being driven by growing pet adoption, increasing humanization of companion animals, and heightened awareness of pet health and hygiene among owners. As more pet owners seek premium, functional, and natural grooming solutions, the demand for high-quality shampoos, conditioners, and grooming tools continues to accelerate nationwide.

The U.S. represents approximately 35.6% of global pet grooming products market revenue in 2023, positioning it as the dominant country in North America. Over 70% of households (90.5 million families) currently own a pet, according to the American Pet Products Association (APPA) survey. Additionally, the expansion of retail chains and convenience‐driven services, such as Walmart's newly launched Pet Services Centers, is enhancing consumer access to professional grooming, veterinary care, and pet supplies under one roof-reinforcing robust market growth.

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Key Highlights from the Report

➤ U.S. pet grooming products market forecasted to reach USD 7.56 billion by 2030 with a 5.4% CAGR (2024-2030).
➤ U.S. accounted for 35.6% of the global pet grooming products market in 2023.
➤ Pet shampoos and conditioners dominated the market with a 54.4% revenue share in 2023.
➤ Offline distribution channels held a 74.4% market share, led by supermarkets and pet stores.
➤ Online sales to grow at a 7.0% CAGR through 2030 as e‐commerce penetration rises.
➤ Rising consumer shift toward organic and plant‐based pet care products supports market innovation.

Market Segmentation

By Product Type

The shampoo and conditioner segment led the market with a 54.4% share in 2023 owing to its vital role in meeting pets' hygienic needs. Medicated and herbal formulations developed to address skin allergies, ticks, and dermatitis are boosting demand. Rising awareness of pet‐specific dermatological requirements-distinct from human cosmetics-continues to stimulate new product development.

The trimming tools and electric shears segment is anticipated to witness steady growth at a CAGR of 5.5% from 2024-2030. The rising popularity of at‐home pet care solutions and the trend of pet humanization are encouraging owners to invest in ease‐of‐use electric clippers, mirroring professional tools used in grooming salons.

By Distribution Channel

Offline sales dominate the U.S. market with a 74.4% share in 2023, supported by the in‐store experience allowing customers to verify product texture and performance. Supermarkets, hypermarkets, and dedicated pet stores remain core retail channels. However, online distribution is expected to grow at a 7.0% CAGR during the forecast period. E‐commerce platforms and direct‐to‐consumer brands are offering personalized product recommendations and membership discounts, attracting tech‐savvy consumers seeking convenience.

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Regional Insights

The U.S. remains one of the largest and most mature markets globally for pet care and accessories. High disposable income levels and changing lifestyles have spurred increased spending per pet. Retail leaders like Petco Animal Supplies and Walmart are expanding pet‐care service hubs and all‐in‐one stores offering grooming, veterinary, and nutrition services side by side with everyday shopping. These developments continue to reshape the industry landscape from transactional retail to experiential service models.

Furthermore, innovation in sustainable, eco‐friendly packaging and product formulations is becoming a key regional trend. The market is also seeing rising penetration of premium handcrafted brands and specialized herbal products produced by smaller domestic manufacturers to cater to conscious consumers.

Market Dynamics

Market Drivers:

The surge in pet ownership and humanization has led to unprecedented consumer spending on pet well‐being. Grooming is now considered essential to pet hygiene, health, and emotional care. Updated retail formats and wellness‐oriented stores further amplify product availability.

Market Restraints:

The growing popularity of professional grooming centers is reducing the need for home‐use products, restraining revenue growth in certain categories. Additionally, price fluctuations related to natural ingredients and supply chain costs moderate market profitability.

Market Opportunities:

The rise of organic ingredients, plant‐based shampoos, and hypoallergenic solutions offers ample scope for innovation. Collaborations and co‐branding between pet product makers and retailers can expand reach and strengthen brand visibility among new pet owners across digital channels. Sustainable packaging and cruelty‐free certifications will further enhance brand credibility.

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Reasons to Buy the Report

✔ Comprehensive coverage of market trends and growth factors driving U.S. pet grooming product adoption.
✔ Insights into category‐wise performance across offline and online distribution channels.
✔ Analysis of key brands, mergers, and expansion activities fueling competition.
✔ Evaluation of emerging consumer preferences for natural and eco‐friendly products.
✔ Forecasts and growth strategies to assist market entry and partnership development.

Frequently Asked Questions (FAQs)

◆ How big is the U.S. pet grooming products market by 2030?
◆ Which product segment leads the U.S. pet grooming products industry?
◆ Who are the key companies operating in the U.S. pet grooming products market?
◆ What factors are driving growth in the U.S. pet care and grooming industry?
◆ How are online sales influencing the U.S. pet grooming products market growth?

Company Insights

Groomer's Choice

Himalaya Herbal Healthcare

Spectrum Brands

Earthbath

SynergyLabs (Veterinary Formula brand)

Resco

Petco Animal Supplies Inc.

Coastal Pet Products

Vet's Best

4‐Legger

Recent Developments:
- In September 2023, SynergyLab's Veterinary Formula rebranded its product line at the SUPERZOO expo in North America, introducing modernized packaging and clarified labels for grooming and wellness products.
- In June 2023, Petco Health and Wellness Company launched its Union Square flagship center in New York City, focusing on pet health and wellness. The center features veterinary care, grooming services, and pet adoption under one roof.

Conclusion

The U.S. pet grooming products market is on a steady growth path, driven by increasing pet ownership, rising spending on premium care items, and the humanization of pets as family members. With players innovating through herbal formulas, eco‐friendly packaging, and digital engagement strategies, the industry is shifting toward a more premium, wellness‐centric approach. As e‐commerce integration deepens and retailers expand into pet health and grooming services, the market is poised for continued growth through 2030.

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