Emerging Trends to Drive Pulp Bleaching Agent Market Growth at 6.3% CAGR Through 2029

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Pulp Bleaching Agent Market Size Growth Forecast: What to Expect by 2025?
In recent years, there has been robust growth in the pulp bleaching agents market. The market which was valued at $4.21 billion in 2024 is projected to reach $4.49 billion in 2025, resulting in a compound annual growth rate (CAGR) of 6.7%. The previous growth trend can be traced back to factors such as the rise in the use of chlorine-free bleaching agents in paper manufacturing, increased demand from the textile industry for more vibrant fabrics, the emerging trend of utilizing biodegradable bleaching chemicals in the packaging sector, enhanced use of bleaching agents in the treatment of wastewater, and the growing need for advanced bleaching solutions in the production of specialty papers.

How Will the Pulp Bleaching Agent Market Size Evolve and Grow by 2029?
Anticipated to exhibit robust growth in the foroming years, the pulp bleaching agents market will expand to reach a valuation of $5.73 billion by 2029, growing at a 6.3% CAGR. This upcoming upward momentum can be linked to the mounting demand for sustainable and biodegradable bleaching agents, and the burgeoning growth of paper and packaging industries in economies in development. The adoption of bleach in high-end fabric processing, rising consciousness about keeping high hygiene standards, and the preference for eco-friendly chemicals in industrial applications, are also contributing factors. During the forecast period, key trends such as advances in eco-conscious bleaching formulations, development of non-toxic, biodegradable bleaching chemicals, adoption of sustainable practices in pulp and paper manufacturing, progression in oxygen-centric bleach methods, and inception of multifaceted bleaching products will be witnessed.

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What Drivers Are Propelling the Growth of Pulp Bleaching Agent Market Forward?
The upward trajectory of the textile industry is anticipated to steer the pulp bleaching agents market's progress. This industry, which encompasses fabric material design, production, and distribution for use in clothing, home furnishings, and technical applications, is primarily expanding due to increased consumer demand for apparel and home textiles. This growth is fueled by rising disposable incomes and escalating urbanization in emerging markets. The burgeoning textile production necessitates the use of pulp bleaching agents, as these chemicals are crucial in generating superior white and colored fabrics by eliminating natural impurities from cellulosic fibers. As a case in point, the European Environment Agency, a Denmark-based government agency, indicated in March 2025 that the European Union's textile and clothing sector, in 2023, employed roughly 1.3 million individuals across 197,000 companies, generating a turnover of $199.51 billion (EUR 170 billion). This followed 2022 exports of 4.0 million tons of finished textiles, worth $85.67 billion (EUR 73 billion). Thus, the escalating textile industry propels the expansion of the pulp bleaching agents market.

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Which Emerging Trends Are Transforming the Pulp Bleaching Agent Market in 2025?
Leading corporations involved in the pulp bleaching agent market are pivotting towards the creation of environmentally safe products such as low-carbon hydrogen peroxide. The move aims to enhance sustainability while decreasing greenhouse gas emissions. This version of hydrogen peroxide has a notably smaller carbon footprint as its production involves renewable energy sources and no fossil fuels, unlike traditional production. An example of this is when Nouryon, a renowned chemical manufacturer from the Netherlands, unveiled its Ek HP Puroxide product in March 2025. This low-carbon hydrogen peroxide product is produced entirely in Sweden using renewable electricity. The product is tailored for customers in the pulp and paper industry, enabling them to lessen their Scope 3 greenhouse gas emissions. It has the potential to decrease carbon emissions by as much as 90% compared to the usual natural gas steam reforming processes. This product is in line with the escalating demand for sustainable solutions in the industries across Europe.

What Are the Key Segments in the Pulp Bleaching Agent Market?
The pulp bleaching agent market covered in this report is segmented as

1) By Type: Hydrogen Peroxide, Chlorine Dioxide, Peracetic Acid, Other Types
2) By Chemical Elements: Totally Chlorine Free (TCF), Elemental Chlorine Free (ECF)
3) By Application: Chemical Pulp, Mechanical Pulp

Subsegments:
1) By Hydrogen Peroxide: Stabilized Hydrogen Peroxide, Solution Hydrogen Peroxide, Bleaching Grade Hydrogen Peroxide
2) By Chlorine Dioxide: Sodium Chlorite Derived Chlorine Dioxide, Acidified Sodium Chlorite (ASC), On-Site Generated Chlorine Dioxide
3) By Peracetic Acid: Industrial Grade Peracetic Acid, Stabilized Peracetic Acid, On-Site Generated Peracetic Acid
4) By Other Types: Ozone, Sodium Hypochlorite, Enzymatic Bleaching Agents

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Who Are the Key Players Shaping the Pulp Bleaching Agent Market's Competitive Landscape?
Major companies operating in the pulp bleaching agent market are BASF SE, The Dow Chemical Company, Evonik Industries AG, Akzo Nobel N.V., Arkema S.A., Solvay S.A., Huntsman Corporation, Clariant AG, Mitsubishi Gas Chemical Company Inc., Nouryon Chemicals Holding B.V., Orica Limited, Hubei Xingfa Chemicals Group Co. Ltd., Luxi Chemical Group Co. Ltd., Kemira Oyj, Aditya Birla Chemicals (India) Ltd., Tianjin Chemical Industry Research Institute Co. Ltd., Jiangsu Zhongneng Chemical Co. Ltd., Hongye Holding Group Co. Ltd., Shouguang Xinsheng Chemical Co. Ltd., Suzhou MGC Suhua Peroxide Co. Ltd.

What Geographic Markets Are Powering Growth in the Pulp Bleaching Agent Market?
Asia-Pacific was the largest region in the pulp bleaching agents market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in pulp bleaching agent report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

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