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The Growing Focus On Digital Advertising Is Driving The Growth Of The Market Due To The Rising Consumption Of Digital Media Emerges as a Core Driver of the Outdoor Advertising Light Emitting Diode (LED) Truck Market in 2025
Outdoor Advertising Light Emitting Diode LED Truck
What Is the Expected CAGR for the Outdoor Advertising Light Emitting Diode (LED) Truck Market Through 2025?
The market size for LED truck-based outdoor advertising has witnessed rapid expansion in recent years, escalating from $1.07 billion in 2024 and forecasted to reach $1.23 billion in 2025, yielding a compound annual growth rate (CAGR) of 14.3%. This substantial growth in the previous period is attributed to factors such as urbanization rise, increased traffic alongside roads, a growing need for digital and dynamic advertisements, growth in retail and fast moving consumer goods (FMCG) sectors, expansion in LED display panels, and the surge in brand awareness campaigns.
What's the Projected Size of the Global Outdoor Advertising Light Emitting Diode (LED) Truck Market by 2029?
In the coming years, the market size for LED truck outdoor advertising is predicted to experience a significant increase. By the end of 2029, it is projected to be worth $2.07 billion with a CAGR of 13.9%. The anticipated surge during the forecast period is primarily due to the popularization of specificity-focused programmatic advertising, the fusion of AI and IoT for immediate ad modification, transitioning towards environmentally harmonious and energy-saving LED trucks, the expansion of e-commerce which enhances the demand for mobile ads, and an upsurge in investments in smart city constructions and outdoor media channels. Advancements in LED exhibition tech, incorporation of real-time analysis, the rise of innovations in animated content, the evolution of green-minded systems, and improvements in ad targeting algorithms are expected to shape the industry's trends in the forecast period.
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Top Growth Drivers in the Outdoor Advertising Light Emitting Diode (LED) Truck Industry: What's Accelerating the Market?
The expansion of the outdoor advertising light-emitting diode (LED) truck market is anticipated to be driven by the increasing emphasis on digital advertising. This refers to the use of web-based platforms and technologies for marketing activities. The surge in digital advertising is largely due to the increasing consumption of digital media, as individuals are spending more time online for leisure, news, and social networking. Outdoor advertising LED trucks enhance digital advertising by displaying dynamic, high-quality content that can be quickly updated, enabling brands to engage with a large, mobile audience via visually appealing and geographically targeted campaigns. For example, the Interactive Advertising Bureau (IAB), a US national advertising trade association, reported in April 2024 that digital advertising revenues in the United States rose to $225 billion in 2023, a 7.3% year-on-year (YoY) increase from 2022 to 2023. Hence, the rise in digital advertising is fueling outdoor advertising LED truck market growth.
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What Trends Will Shape the Outdoor Advertising Light Emitting Diode (LED) Truck Market Through 2029 and Beyond?
Leading enterprises in the outdoor advertising LED truck market are strategically partnering with other companies to provide better integrated advertising solutions to their clients. By leveraging each other's strengths and resources in strategic partnerships, these companies aim to achieve common goals such as more innovative solutions, aiming to boost the market growth and efficiency. For example, in November 2023, LED Truck Media, a US company that specializes in mobile digital billboard advertising, entered a partnership with StreetMetrics, a US company that offers real-time measurement and attribution solutions for the out-of-home (OOH) advertising sector. Their joined forces aim to measure nationally mobile digital billboard ad campaigns, enabling a more in-depth understanding of audience reach and the effectiveness of campaigns. The importance of StreetMetrics in this extended partnership is underscored by its role in assisting LED Truck Media in yielding precise data on ad campaigns and enhancing advertiser renewals and customer expansion, utilizing scalable measurement technology.
What Are the Main Segments in the Outdoor Advertising Light Emitting Diode (LED) Truck Market?
The outdoor advertising light-emitting diode (LED) truck market covered in this report is segmented as
1) By Vehicle Type: Small Light Emitting Diode (LED) Trucks, Medium Light Emitting Diode (LED) Trucks, Large Light Emitting Diode (LED) Trucks
2) By Display Type: Single-Sided, Double-Sided, Three-Sided
3) By Application: Commercial Advertising, Event Promotion, Political Campaigns, Mobile Billboards, Other Applications
4) By End-User: Retail, Entertainment, Government, Sports, Other End-Users
Subsegments:
1) By Small Light Emitting Diode (LED) Trucks: Single-Axle Light Emitting Diode (LED) Trucks, Mini Light Emitting Diode (LED) Panel Trucks, Compact Mobile Billboard Trucks
2) By Medium Light Emitting Diode (LED) Trucks: Dual-Axle Light Emitting Diode (LED) Trucks, Standard Mobile Advertising Trucks, Medium-Sized Light Emitting Diode (LED) Display Trucks
3) By Large Light Emitting Diode (LED) Trucks: Multi-Axle Light Emitting Diode (LED) Trucks, Jumbo Light Emitting Diode (LED) Screen Trucks, Full-Size Mobile Billboard Trucks
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Which Top Companies are Driving Growth in the Outdoor Advertising Light Emitting Diode (LED) Truck Market?
Major companies operating in the outdoor advertising light emitting diode (led) truck market are Unilumin Group Co. Ltd, Barco N.V., Daktronics Inc., Shenzhen Absen Optoelectronic Co. Ltd, SignARama Inc., Watchfire Signs LLC, Yaham Optoelectronics Co. Ltd, Shenzhen Liantronics Co. Ltd, AllOver Media Inc., Primeview USA Inc., YES TECH, Lime Media Group, Roadshow Media LLC, Insane Impact LLC, Doitvision, PixelFLEX Inc., LED Truck Media, Shenzhen NSE Electronics Co. Ltd, Shenzhen Dreamistar Technology Co. Ltd, Canbest Opto-Electrical Science & Technology Co. Ltd, Screen-LED Doberstajn Sp. K.
Which Regions Will Dominate the Outdoor Advertising Light Emitting Diode (LED) Truck Market Through 2029?
North America was the largest region in the outdoor advertising light-emitting diode (LED) truck market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in outdoor advertising light-emitting diode (LED) truck report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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