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What Is The Leading Driver Behind Visual Media Revolution Catalyst For Growth In The Artificial Intelligence Media Entertainment Generator Market Market Expansion in 2025

10-24-2025 07:18 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Generative AI In Media

Generative AI In Media

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Generative AI In Media Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
The size of the generative artificial intelligence in media market has seen substantial gains in the past years. The estimated growth projects an increase from $2.6 billion in 2024 to $3.37 billion in 2025, with a compound annual growth rate (CAGR) of 29.6%. Real-time content production, optimized workflows, augmented computing capacities, the rise of advanced learning techniques, industrial demand, and the influence of open-source societies are factors regarded as driving forces for the conspicuous increase during the historical period.

Generative AI In Media Market Size Forecast: What's the Projected Valuation by 2029?
Over the coming years, a significant increase is projected in the generative ai in media market, which is set to reach $8.92 billion by 2029, growing at a compound annual growth rate (CAGR) of 27.5%. Multiple factors contributing to this growth throughout the forecast period include the availability and quality of data, advancements in edge computing and on-device AI, the rise in user-generated content and co-creation, tailored content and recommendations, as well as the implementation of ethical and responsible AI practices. Emerging trends within this forecast period encompass AI-driven content curation, the creation of hyper-realistic content, cross-platform integration, and the production of music and sound designs by AI.

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https://www.thebusinessresearchcompany.com/report/generative-ai-in-media-global-market-report

What Are the Drivers Transforming the Generative AI In Media Market?
The rise in popularity of visual content is anticipated to drive the expansion of the generative artificial intelligence in media market. Visual content encompasses any form of communication that uses visuals to disseminate information or narrate a story. Generative AI is utilized in visual media, enabling AI generators to develop more lifelike and visually engaging content such as in the domain of image and video generation. AI algorithms trained on assorted visual datasets are capable of creating realistic scenes, characters or animations. For example, in September 2023, as per HubSpot, an American software firm, over half of marketers utilized visuals in above 91% of their content, with original graphics being the most popular type of visual content among marketers at 36%, surpassed only by stock photos at roughly 34%. Hence, the rising adoption of visual media is fueling the growth of the generative artificial intelligence in media market.

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What Long-Term Trends Will Define the Future of the Generative AI In Media Market?
The focus of key players in the generative AI in media market is on advancing generative AI ad creation tools to bolster the quality of advertising content and user interaction. These tools, which are software applications or platforms, use generative artificial intelligence algorithms to autonomously produce advertising content such as images, videos, and narration for marketing initiatives. An example is Microsoft Corporation, a tech company based in the US, which in January 2024 launched Retail Media Creative Studio, a highly sophisticated generative AI ad creation tool. This tool allows retailers and advertisers to easily create banner ads, thereby enhancing participation, performance, and eventually revenue from these ads. The AI-driven tools are automatically aligned with the style guide of each retailer, however, users also have the option to tailor ads further through additional prompts and changes to all ad components. This tool, tailored for the unique demands and hurdles of retail media, intends to unleash potent generative AI solutions that revolutionize the retail industry through personalization, efficiency, and monetization.

Which Segments in the Generative AI In Media Market Offer the Most Profit Potential?
The generative ai in mediamarket covered in this report is segmented -

1) By Technology: Deep Learning, Natural Language Processing, Computer Vision, Audio Processing, Reinforcement Learning
2) By Deployment Mode: Cloud-Based, On-Premise
3) By Application: Content Creation, Personalized Recommendations, Visual Effects And Animation, Data Analysis And Insights, Gaming And Interactive Experiences, Other Applications

Subsegments:
1) By Deep Learning: Neural Network Models For Content Creation, Advanced Pattern Recognition In Media, Generative Adversarial Networks (Gans) For Media Generation
2) By Natural Language Processing: Text Generation For Content Creation, Sentiment Analysis For Audience Engagement, Language Translation And Localization In Media
3) By Computer Vision: Image And Video Recognition For Content Analysis, Object Detection And Tracking In Media, Automated Visual Content Creation And Editing
4) By Audio Processing: Speech-To-Text And Text-To-Speech Conversion, Audio Enhancement And Noise Reduction, AI-Driven Music Composition And Sound Design
5) By Reinforcement Learning: Personalized Content Recommendation, Dynamic Ad Placement And Optimization, Interactive Media Generation Based On User Behavior

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Which Firms Dominate the Generative AI In Media Market by Market Share and Revenue in 2025?
Major companies operating in the generative AI in media market report are Amazon Inc.; Apple Inc.; Alphabet Inc.; Microsoft Corporation; Comcast Corporation; Meta Inc.; Huawei Technologies Co. Ltd.; The Walt Disney Company; Tencent Holdings Limited; Sony Corporation; Intel Corporation; International Business Machines Corporation (IBM); Netflix Inc.; Nvidia Corporation; Salesforce Inc.; Baidu Inc.; Adobe Inc.; Autodesk Inc.; OpenAI; Unity Software Inc.; The Foundry Visionmongers Limited; Primer Technologies Inc.; Ziva Dynamics Inc.; DeepMotion Inc.; Moonshot CVE Limited

Which Regions Offer the Highest Growth Potential in the Generative AI In Media Market?
North America was the largest region in the generative AI in media market in 2024. The regions covered in the generative AI in media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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