Global Vulnerable Road-User (VRU) Display Market Expected to Achieve 22.7% CAGR by 2029: Growth Forecast Insights

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How Large Will the Vulnerable Road-User (VRU) Display Market Size By 2025?_x000D_
The market size for displays focusing on vulnerable road-users (VRU) has seen remarkable growth over the past few years. The forecasted growth from $1.27 billion in 2024 to $1.57 billion in 2025, with a compound annual growth rate (CAGR) of 23.1%, is mainly due to a combination of factors. These factors include the growing complexity of urban mobility, amplified safety concerns for pedestrians and cyclists along with other non-vehicle road users, an increase in the rate of car ownership, heightened public knowledge regarding road safety, and an uptick in changes to regulatory support policies and government incentives._x000D_
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How Big Is the Vulnerable Road-User (VRU) Display Market Size Expected to Grow by 2029?_x000D_
The market size of the vulnerable road-user (VRU) display is anticipated to witness substantial growth over the forthcoming years, escalating to a noteworthy volume of $3.56 billion in 2029, with a compound annual growth rate (CAGR) of 22.7%. The rise during the predicted period is associated with factors such as greater consumption of VRU display solutions, escalating strategic capital investments from tech giants and car manufacturers, burgeoning growth of micro-mobility and e-bike sharing widening the potential market, increased government initiatives and infrastructure stimulus packages, along with more vehicle original equipment manufacturers (OEMs) incorporating high-tech safety features. Significant trends during this period encompass advancements in artificial intelligence (AI) powered sensor fusion and recognition of objects, innovations in augmented reality (AR)-based user interfaces, integration of multi-modal detection systems, creation of new generation display modules, and development of harmonized standards._x000D_
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Which Key Market Drivers Powering Vulnerable Road-User (VRU) Display Market Expansion and Growth?_x000D_
The anticipated rise in vehicle manufacturing is predicted to accelerate the expansion of the market for vulnerable road-user (VRU) displays. The process of building and assembling motor vehicles, such as passenger cars, commercial vehicles, and other automotive units, is referred to as vehicle production. This is growing in response to increased consumer demands for personal mobility, with many individuals opting for more convenient, versatile, and self-sufficient transport alternatives for everyday commuting, travel, and lifestyle purposes. The VRU display market benefits directly from vehicle production as manufacturers progressively incorporate these sophisticated safety features into new vehicles to adhere to safety guidelines and boost pedestrian safety mechanisms. For example, as per data from the European Automobile Manufacturers' Association (ACEA), a Belgium-based car manufacturing firm, there was a 1.7% increase in South American car production in 2024 compared to 2023, largely attributed to Brazil, which saw a rise of 6.3%, resulting in approximately 1.9 million cars. At the same time, global bus production touched 362,005 units in the previous year, reflecting a 10.3% rise from 2023. As a consequence, the increase in vehicle production is propelling the VRU display market's expansion. The development of smart city endeavours is positively impacting the market growth due to the deployment of real-time, data-driven infrastructure. The expansion of smart city projects is predicted to boost the market for VRU display. Smart city initiatives aim to integrate high-end technologies and digital solutions to enhance city services, make infrastructure more efficient, and improve residents' quality of life. The rise in smart city initiatives is linked to increasing urbanisation, which sets a higher demand for streamlined, connected and comprehensive urban planning, advanced digital services, and accessible mobility solutions designed to cater to larger populations and better living standards. Smart city initiatives help develop and support VRU display solutions by amalgamating intelligent transport systems, connected infrastructure, and advanced urban mobility technologies. This results in enriched real-time data sharing, heightened situational awareness, and safer interactions across diverse urban modalities. For instance, the International Institute for Management Development, a business school based in Switzerland reported in April 2023 that the global count of smart cities rose from 118 cities in 2021 to 141 cities in 2023. Hence, the escalation of smart city initiatives is a driving factor for the expansion of the VRU display market._x000D_
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What Are the Emerging Segments in the Vulnerable Road-User (VRU) Display Market?_x000D_
The vulnerable road-user (VRU) display market covered in this report is segmented as_x000D_
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1) By Product Type: Head-Up Displays, External Displays, In-Vehicle Displays, Wearable Displays, Other Product Types_x000D_
2) By Technology: Augmented Reality, Camera-Based Systems, Sensor-Based Systems, Other Technologies_x000D_
3) By Application: Passenger Vehicles, Commercial Vehicles, Two-Wheelers, Other Applications_x000D_
4) By End-User: Automotive Original Equipment Manufacturers (OEMs), Aftermarket, Public Transport, Other End-Users_x000D_
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Subsegments:_x000D_
1) By Head-Up Displays: Windshield Mounted Head-Up Displays, Combiner Head-Up Displays, Augmented Reality Head-Up Displays, Transparent Display Panels_x000D_
2) By External Displays: Front Vehicle Mounted Displays, Rear Vehicle Mounted Displays, Side Vehicle Mounted Displays, Traffic Signal Integrated Displays_x000D_
3) By In-Vehicle Displays: Dashboard Integrated Displays, Center Console Displays, Instrument Cluster Displays, Passenger Information Displays_x000D_
4) By Wearable Displays: Helmet Mounted Displays, Smart Glasses Displays, Wrist-Mounted Displays, Clip-On Wearable Displays_x000D_
5) By Other Product Types: Pedestrian Alert Displays, Cyclist Alert Displays, Motorcyclist Alert Displays, Custom Vulnerable Road-User (VRU) Display Solutions_x000D_
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Who Are the Global Leaders in the Vulnerable Road-User (VRU) Display Market?_x000D_
Major companies operating in the vulnerable road-user (vru) display market are Toyota Motor Corporation, Ford Motor Company, General Motors Company, Robert Bosch GmbH, Nissan Motor Co. Ltd., Panasonic Corporation, Intel Corporation, Hyundai Mobis Co. Ltd., Continental AG, ZF Friedrichshafen AG, Magna International Inc., Mitsubishi Electric Corporation, Valeo SA, Aptiv PLC, Infineon Technologies AG, NXP Semiconductors N.V., Analog Devices Inc., Autoliv Inc., Renesas Electronics Corporation, Yunex GmbH _x000D_
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Which are the Top Profitable Regional Markets for the Vulnerable Road-User (VRU) Display Industry?_x000D_
North America was the largest region in the vulnerable road-user (VRU) display market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in vulnerable road-user (VRU) display report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa._x000D_
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