United States Pet Supplements Market Outlook: Premium Nutrition, Functional Benefits & Industry Updates 2025

Pet Supplements Market Size & Outlook

2024 Market Size: US$ 2.52 Billion

2033 Projected Market Size: US$ 4.07 Billion

CAGR (2025-2033): 6.2%

North America: Largest market in 2024

Asia Pacific: Fastest-growing market

The growing trend of pet ownership and the increasing humanization of pets are driving the pet supplements market. In the U.S., pet-owning households grew from roughly 82 million in 2023 to 94 million in 2025, according to the American Pet Products Association, reflecting the strong emotional bond, as nearly 97% of owners consider pets part of the family. Similarly, in Canada, around 58% of households owned a pet by the end of 2024, with 54% of Millennials identifying as "pet parents."

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Key Market Trends & Insights

North America remains the largest player in the global pet supplements market, holding around 40.6% of the market share in 2024. This leadership is supported by high pet ownership rates, with many households owning dogs, cats, and other pets, sustaining steady demand for pet-related products.

The Asia-Pacific region is expected to witness the fastest growth in the pet supplements market. Growth is fueled by rapid urbanization, rising disposable incomes, and increasing pet ownership among the expanding middle class. Greater awareness of pet health and the growth of online retail platforms are also driving higher spending on pet supplements.

The probiotics segment has emerged as the dominant category globally, driven by rising pet health awareness and demand for natural, preventive care solutions. In 2024, probiotics accounted for approximately 38.4% of the total market.

Key Players:

Now Foods, Nutramax Laboratories Consumer Care, Inc., H&H Group, NuVet Labs, Tomlyn, Nestlé Purina, Hill's Pet Nutrition, Inc., Virbac, Elanco, and FOODSCIENCE.

Key Development:

In May 2024, ADM unveiled seven ready-to-market pet product formulas in Europe, addressing the rising demand for holistic pet health. Offered as soft chews and supplement powder sachets, these functional products feature science-backed wellness claims and fully comply with European regulations, focusing on overall pet well-being.

In February 2023, Abingdon Health plc announced a distribution partnership with Salignostics to launch Salistick, the first saliva-based pregnancy test in the UK and Ireland.

Growth Forecast Projected:

The Global Pet Supplements Market is anticipated to rise at a considerable rate during the forecast period, between 2025 and 2032. In 2024, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Pet Supplements Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Key Segments:

By Supplement Type: (Probiotics, Essential Fatty Acids, Antioxidants, Multivitamins, Enzymes, Others)

By Product Form: (Soft Gels, Capsules, Powders, Others), By Pet Type (Dogs, Cats, Others)

By Application: (Hip & Joints, Digestive Health, Immune Support, Multifunctional, Skin Support, Liver Health, Behavioral Health, Others)

By Distribution Channel: (Pet Care Stores, E-Commerce Stores, Supermarkets & Hypermarkets, Others)

Regional Analysis for Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Latest M&A Activity

Firelight Capital Partners acquired Snif-Snax in August 2025, a company specializing in all-natural pet snacks with no grains, chemical additives, or GMOs. This move aims to accelerate Snif-Snax's growth through organic expansion and additional acquisitions.​

5 Dogs 24/7 acquired Pampered Paw Resort in March 2025 to expand its pet care service offerings.​

Patterson Companies, a major animal health distributor, was acquired by Patient Square Capital in April 2025 for approximately $4.1 billion, enhancing its position in the pet supplements and healthcare supply chain.​

Other notable deals include EBOS Group's acquisition of SVS Veterinary Supplies for $115 million and Japfa's consolidation with TAC Special Purpose Vehicles for long-term strategic growth within pet supplement manufacturing

Benefits of the Report:

Chapter 1: Sets the stage by outlining the report's coverage, summarizing key market segments by region, product type, and application. Presents a snapshot of market sizes, growth potential across segments, and anticipated industry evolution both short and long term.

Chapter 2: Highlights pivotal market insights and uncovers the most significant emerging trends driving change within the industry.

Chapter 3: Offers an in-depth look at the competitive landscape among Pet Supplements producers, including revenue shares, strategic moves, and recent mergers and acquisitions.

Chapter 4: Presents comprehensive profiles of the market's key players, delving into details such as revenue, profit margins, product portfolios, and company milestones.

Chapters 5 & 6: Analyze Pet Supplements revenue at both regional and country levels, providing quantitative breakdowns of market sizes, growth opportunities, and development prospects worldwide.

Chapter 7: Focuses on different market segments by type, examining their individual sizes and potential, guiding readers toward high-impact, untapped market areas.

Chapter 8: Explores segmentation by application, evaluating industry growth potential in various downstream markets and pinpointing promising sectors for expansion.

Chapter 9: Provides a thorough review of the industry's supply chain mapping out both upstream and downstream activities.

Chapter 10: Concludes with a summary of the report's key findings and highlights the most critical takeaways for industry stakeholders.

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Recent Product Launches

Elanco Animal Health introduced Pet ProtectTM in February 2025, a veterinarian-formulated line of supplements for dogs and cats, addressing holistic pet wellness needs including joint health, calming support, skin, coat, and gut health.​

Mars Petcare's GREENIES brand entered the supplement market in August 2025 with a digestive probiotic powder for dogs promising enhanced gut health and digestion.​

Other launches include Happy Scratch by Cold Water Technologies targeting itch relief caused by dermatitis in cats and dogs, and WagWell's plant-based omega supplement line leveraging sustainable Ahiflower oil for allergy and mobility support.​

New science-backed pet supplements brands like Vitail and Native Pet have also launched targeted formulas for immune, gut, joint, skin, and coat health, focusing on clean-label, palatable products.

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