Press release
Europe Sports Nutrition Market to Reach USD 9.20 Billion by 2030 Driven by Performance-Led Innovation
Europe Sports Nutrition Market
Product innovation through ready-to-drink (RTD) formulations, functional bars, and clinically validated ingredients is making sports nutrition more accessible and effective. Europe's rising preference for clean-label, plant-based ingredients, alongside omnichannel retail expansion, further strengthens demand. The United Kingdom leads the regional market, while Germany posts the fastest national growth owing to increasing fitness participation and vegan product adoption.
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Key Highlights from the Report
➤ The market is forecast to grow at 8.47% CAGR through 2030, reaching USD 9.20 billion.
➤ Sports Protein Products lead with 68.79% market share in 2024 across Europe.
➤ Online Retail Stores dominate distribution with a 57.11% share, driven by digital engagement.
➤ The United Kingdom accounts for 32.76% of the market, with Germany posting 10.50% CAGR.
➤ Plant-based and clean-label formulations drive long-term growth opportunities.
➤ Premium RTD beverages and snacks gain strong traction among millennial consumers.
Market Segmentation
By product type, Sports Protein Products maintain market leadership, driven by demand for muscle recovery solutions among gym-goers and athletes. Whey and casein remain key protein sources, while plant-based alternatives like soy and pea proteins are gaining ground. The non-protein product category-comprising creatine, BCAAs, and ergogenic aids-shows rapid growth with an 8.80% CAGR projection through 2030, reflecting diversification beyond traditional products.
In terms of distribution, online retail continues dominating due to consumer convenience, transparency, and variety. E-commerce expansion has allowed niche product exploration such as vegan and allergen-free variants. Meanwhile, supermarkets and hypermarkets are the fastest-growing channels at a 9.83% CAGR, aided by private-label initiatives and in-store sampling opportunities that enhance shopper engagement.
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Regional Insights
The United Kingdom leads the region owing to its developed retail infrastructure, mature consumer base, and high brand trust. Germany follows closely, demonstrating the fastest forecast growth fueled by gym membership expansion and plant-based diet adoption. France and Italy leverage strong retail networks to sustain growth, while Spain shows rising youth-driven market penetration through social media fitness influence.
The Nordics exhibit high per-capita consumption and premium preferences, while the Netherlands drives innovation in regulatory and ingredient diversification. Eastern European markets, led by Poland and Russia, continue expanding through fitness culture adoption, despite tighter regulations.
Market Dynamics
Market Drivers:
Growing health awareness, fitness culture advancement, and digital influence are fueling adoption among diverse demographics. Plant-based and premium product innovations are further expanding consumer appeal and supporting long-term growth.
Market Restraints:
Regulatory complexities, particularly EFSA's lengthy claims approval processes, and high raw material costs create entry barriers for new players and constrain small-scale innovations.
Market Opportunities:
Personalized nutrition, clean-label product lines, and expansion into emerging Eastern European markets present strong strategic opportunities. Increasing focus on sustainable sourcing and functional innovation will catalyze the next wave of product development.
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Reasons to Buy the Report
✔ Comprehensive quantitative and qualitative analysis of Europe's sports nutrition market.
✔ Insights into key growth drivers, restraints, and future trends shaping industry expansion.
✔ Detailed segmentation across product types, distribution channels, and regions.
✔ Strategic profiling of major players with updates on mergers, product launches, and innovations.
✔ Reliable market outlook validated through DataM Intelligence's industry expertise.
Frequently Asked Questions (FAQs)
◆ How Big is the Europe Sports Nutrition Market in 2025?
◆ Who are the Key Players Driving the Europe Sports Nutrition Market Growth?
◆ What is the Projected Growth Rate of the Market Through 2030?
◆ What are the Key Market Segments in Europe Sports Nutrition?
◆ Which Region is Anticipated to Dominate the Industry During the Forecast Period?
Company Insights
Glanbia PLC
PepsiCo Inc.
Nestle SA
Abbott Laboratories
The Hut Group
Recent Developments:
In March 2025, BioTechUSA tripled protein bar production capacity in Hungary and introduced two new vitamin product lines.
In December 2024, THG Fulfil partnered with Zedify to launch a zero-emission cargo bike delivery network in the UK, cutting urban logistics emissions by over 80%.
In October 2024, Glanbia's Optimum Nutrition brand launched a new Protein Hot Chocolate formula across the UK and Europe.
In July 2024, Myprotein introduced its healthy treats range across 300 WHSmith stores, expanding its retail footprint in major travel and high-street locations.
Conclusion
The Europe sports nutrition market is on a decisive growth trajectory, fueled by consumer lifestyle transformation, technological innovation, and sustainability priorities. With evolving consumer profiles, increasing regulatory coherence, and robust channel diversification, market players are poised for strong long-term gains. Continued investment in plant-based innovation, digital retail, and functional product development will define the path forward for competitive success across the European sports nutrition landscape.
Contact Us
Mr. Sai Kiran
DataM Intelligence 4market Research LLP Ground floor
DSL Abacus IT Park, Industrial Development Area
Uppal, Hyderabad, Telangana 500039
USA: +1 877-441-4866
Email: Sai.k@datamintelligence.com
Visit Our Website: https://www.datamintelligence.com
About Us
DataM Intelligence 4Market Research is a comprehensive market intelligence platform offering syndicated and customized reports along with expert consulting across multiple industries, including chemicals, healthcare, agriculture, food & beverages, and more. With extensive experience and a strategy-focused approach, DataM provides businesses and individuals with reliable market insights, statistical forecasts, and personalized research solutions to help them make informed decisions and successfully bring innovations to market.
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