Press release
Jet Skis Market on Track for Strong Growth, Estimated to Grow at 7.8% CAGR Through 2029
Jet Skis Market
What Is the Expected CAGR for the Jet Skis Market Through 2025?
In recent years, the jet skis market has seen robust growth. The market is forecasted to expand from $1.46 billion in 2024 to $1.58 billion in 2025, with a compound annual growth rate (CAGR) of 8.1%. The surge during the historic period is due to factors such as increased consumer fascination with water sports, growth in marine-based tourism pursuits, greater disposable income and the rising popularity of leisure marine activities, especially among millennials.
What's the Projected Size of the Global Jet Skis Market by 2029?
The market size of jet skis is predicted to witness robust expansion in the upcoming years, scaling up to $2.13 billion by 2029 while posting a CAGR of 7.8%. Factors contributing to the growth during the forecast period include the rising availability of contemporary jet skis that feature improved safety measures and easy-to-use controls, the growing presence of clubs dedicated to water sports, marinas, and coastal resorts that provide jet ski hiring services. There's also the escalating innovation related to the design and technology of jet skis, a growing interest in electric jet skis, coupled with the expanding application of jet skis in the commercial and military sectors. Furthermore, significant trends forecasted for the period are technological progress in improved propulsion systems, incorporation of smart technology, the fusion of e-commerce with digital sales, the creation of electric and eco-friendly models, and the implementation of artificial intelligence.
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Top Growth Drivers in the Jet Skis Industry: What's Accelerating the Market?
The surge in interest for water-based recreational pursuits is anticipated to boost the jet skis market's expansion. Water-based activities, whether recreational or commercial, occur in or on bodies of water - be it oceans, lakes, rivers, reservoirs, or even swimming pools. The rise in popularity of these water-based leisure pastimes is driven by the increased consumer affinity for outdoor and wellness-focused recreational experiences. Jet Skis are utilized in these water-based outdoor activities to provide high-speed excitement, adventurous thrills, and unique personal watercraft experiences across lakes, rivers and oceans. To illustrate, Yachting World, a UK-oriented magazine providing insights into sailing and yachting with a specialization in ocean and offshore cruising along with racing events and techniques, reported in May 2023 that the number of UK adults engaging in boating activities rose by 3% to 13.2 million in 2022, a jump from 12.8 million in 2021. Thus, it follows that the surging allure of water-based leisure activities is fueling the growth of the jet skis market.
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What Trends Will Shape the Jet Skis Market Through 2029 and Beyond?
Leading companies in the jet skis market are continually placing an emphasis on the innovation of product designs, such as wide-body fishing jet skis, to improve stability, storage space, and the overall user experience for both leisure and professional use. Wide-body fishing jet skis are characterized by their broadened hulls and decks, which provide better balance, specific fishing features, and multifunctional storage. This caters to an expanding audience of water sports fans. For instance, Yamaha Motor Co., Ltd., a manufacturer based in Japan specializing in motorcycles, marine products, and power sports equipment, introduced the 2026 Yamaha Crosswave in August 2025. This is a four-seat wide-body fishing jet ski, equipped with a box-shaped hull, under-deck storage, live bait tanks, and numerous rod holders. The product launch signifies a general pattern in the sector towards specialized, multi-functional personal watercraft that meet specific consumer requirements, enticing new customers and subsequently sparking growth in the entire jet skis market.
What Are the Main Segments in the Jet Skis Market?
The jet skis market covered in this report is segmented as
1) By Product Type: Stand-Up Jet Skis, Sit-Down Jet Skis, Luxury Jet Skis, Performance Jet Skis, Other Product Types
2) By Engine Capacity: Below 800 cc, 800 cc - 1000 cc, 1000 cc - 1500 cc, Above 1500 cc
3) By Fuel Type: Gasoline, Electric
4) By Distribution Channel: Online, Offline
5) By Application: Recreational, Commercial, Military, Other Applications
Subsegment:
1) By Stand-Up Jet Skis: Recreational Stand-Up, Competition/Performance Stand-Up, Beginner-Friendly Stand-Up
2) By Sit-Down Jet Skis: Recreational Sit-Down, Touring Sit-Down, Utility Or Work Sit-Down
3) By Luxury Jet Skis: Premium Comfort, Extended Range Or Long-Distance, High-End Features Or Tech-Integrated
4) By Performance Jet Skis: Racing Or Competition, High-Speed Recreational, Freestyle Or Trick-Oriented
5) By Other Product Types: Hybrid Jet Skis, Fishing-Specific Jet Skis, Specialty Or Custom Jet Skis
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Which Top Companies are Driving Growth in the Jet Skis Market?
Major companies operating in the jet skis market are Yamaha Motor Co. Ltd., Kawasaki Heavy Industries Ltd., BRP Inc., Jiujiang Hison Motor Boat Manufacturing Co. Ltd., Strand Craft Pty Ltd, Krash Industries Inc., Taiga Motors Corporation, Alesta Marine S.r.l., Powertec Jet Inc., Free Form Factory Inc., SEABOB GmbH, Xtreme Watercraft Inc., Mako Electric LLC, Belassi GmbH, Narke Technologies GmbH, Lampuga GmbH, Viper Jet Boats LLC, Benelli Armi S.p.A., Castoldi S.r.l., Shenzhen Hoverstar Innovations Technology Co. Ltd.
Which Regions Will Dominate the Jet Skis Market Through 2029?
North America was the largest region in the jet skis market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in jet skis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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