PVC Shrink Films Market Insights: Industry Opportunities, Drivers, Outlook and Trends Research Report

On Oct 23, Global Info Research released "Global PVC Shrink Films Market 2025 by Manufacturers, Regions, Type and Application, Forecast to 2031". This report includes an overview of the development of the PVC Shrink Films industry chain, the market status of PVC Shrink Films Market, and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of PVC Shrink Films.

According to our (Global Info Research) latest study, the global PVC Shrink Films market size was valued at US$ 938 million in 2024 and is forecast to a readjusted size of USD 981 million by 2031 with a CAGR of 0.6% during review period.
In this report, we will assess the current U.S. tariff framework alongside international policy adaptations, analyzing their effects on competitive market structures, regional economic dynamics, and supply chain resilience.
PVC Shrink Films are a category of heat-shrinkable plastic films primarily composed of polyvinyl chloride resin, known for their excellent shrink ratio, printability, and cost-effectiveness. They are widely applied in product labeling, tamper-evident seals, and multipack bundling. Unlike polyolefin or PETG shrink films, PVC variants are appreciated for their relatively low processing temperatures, high clarity, and adaptability to complex container shapes, which makes them suitable for fast-moving consumer goods. In 2024, the global production of PVC shrink films is estimated at around 650 thousand metric tons, with an average market price of USD 1,402 per metric ton. These figures emphasize the significant scale of PVC shrink films as a segment of the broader shrink film market, despite their gradual replacement by PETG and polyolefin films in certain developed regions.
The supply chain structure of PVC shrink films is anchored upstream by petrochemical producers supplying polyvinyl chloride resins, plasticizers, and stabilizers, which together determine the film's mechanical and optical properties. Midstream converters such as Sigma Plastics, Huhtamaki, Zhejiang Ruihe, Benison, and Brook and Whittle transform these inputs into shrink films through extrusion and orientation processes, sometimes integrating printing and finishing capabilities to add value for label and packaging applications. On the downstream side, major end users include global beverage and food manufacturers like Coca-Cola, PepsiCo, Nestlé, as well as consumer goods companies such as Unilever and Procter & Gamble, and large-scale retailers that require secondary bundling films. Procurement patterns in this downstream market emphasize bulk purchasing, cost control, reliable shrink performance, and compatibility with high-speed labeling equipment. Gross margins for PVC shrink film producers typically hover around 25-30%, reflecting the balance between commodity resin inputs and the value-added from film orientation, printing, and application-specific customization.
Market trends for PVC shrink films reveal a divergent regional trajectory. In North America and Europe, PVC shrink films are losing share, particularly in shrink-sleeve label applications, where PETG and other recyclable materials are favored due to stricter sustainability regulations and recycling infrastructure compatibility. Environmental concerns around chlorine-based polymers and incineration byproducts have accelerated this transition. By contrast, in the Asia-Pacific region, PVC shrink films remain widely used thanks to their lower cost, ease of processing, and strong supply chain presence, especially in China and Southeast Asia. Local producers such as Zhejiang Ruihe and Benison cater to this growing demand, while global firms like Sigma Plastics and Huhtamaki selectively serve markets where PVC remains competitive. Looking forward, the industry is expected to witness a gradual global decline in PVC's share for shrink labels, offset by continued strength in Asia-Pacific and specialized applications where its unique processing advantages outweigh sustainability concerns. This dual trajectory underscores both the resilience and the challenges facing the PVC shrink film industry in the coming decade.
This report is a detailed and comprehensive analysis for global PVC Shrink Films market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.

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Market segment by Type: Label Film、 Packaging Film、 Other
Market segment by Application: Food & Beverages、 Pharmaceuticals、 Personal Care、 Office Supplies、 Other Products
Major players covered: Sigma Plastics、 Brook and Whittle、 Huhtamaki、 Benison、 Traco Packaging、 Allen Plastic、 Pactiv、 Pinpak、 Altech Packaging Company、 Zhejiang Ruihe、 Jiangsu Guanghui Packaging、 Jiangsu Shuangxing、 Jiangsu Yongrun Packaging Material、 Jiangyin FUHAO Packaging Materials
Market segment by region, regional analysis covers: North America (United States, Canada and Mexico), Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe), Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia),South America (Brazil, Argentina, Colombia, and Rest of South America),Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa).

The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe PVC Shrink Films product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of PVC Shrink Films, with price, sales, revenue and global market share of PVC Shrink Films from 2020 to 2025.
Chapter 3, the PVC Shrink Films competitive situation, sales quantity, revenue and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the PVC Shrink Films breakdown data are shown at the regional level, to show the sales quantity, consumption value and growth by regions, from 2020 to 2031.
Chapter 5 and 6, to segment the sales by Type and application, with sales market share and growth rate by type, application, from 2020 to 2031.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value and market share for key countries in the world, from 2020 to 2024.and PVC Shrink Films market forecast, by regions, type and application, with sales and revenue, from 2025 to 2031.
Chapter 12, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 13, the key raw materials and key suppliers, and industry chain of PVC Shrink Films.
Chapter 14 and 15, to describe PVC Shrink Films sales channel, distributors, customers, research findings and conclusion.

Data Sources:
Via authorized organizations:customs statistics, industrial associations, relevant international societies, and academic publications etc.
Via trusted Internet sources.Such as industry news, publications on this industry, annual reports of public companies, Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), Trading Economics, News Network, Statista, Federal Reserve Economic Data, BIS Statistics, ICIS, Companies House Documentsm, investor presentations, SEC filings of companies, etc.
Via interviews. Our interviewees includes manufacturers, related companies, industry experts, distributors, business (sales) staff, directors, CEO, marketing executives, executives from related industries/organizations, customers and raw material suppliers to obtain the latest information on the primary market;
Via data exchange. We have been consulting in this industry for 16 years and have collaborations with the players in this field. Thus, we get access to (part of) their unpublished data, by exchanging with them the data we have.

From our partners.We have information agencies as partners and they are located worldwide, thus we get (or purchase) the latest data from them.
Via our long-term tracking and gathering of data from this industry.We have a database that contains history data regarding the market.

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