United States Fertility Testing Devices Market 2025 | Growth Drivers, Key Players & Investment Opportunities

Market Size and Growth

The Global Fertility Testing Devices Market is expected to grow at a high CAGR during the forecasting period (2024-2031).

Key Development:

United States: Recent Industry Developments

✅ In September 2025, Ro Inc. announced the expansion of its fertility testing portfolio with a new at-home hormone testing kit integrated with AI-based ovulation tracking. The launch aims to enhance accessibility and precision for women's reproductive health monitoring across the U.S.

✅ In July 2025, Modern Fertility (a unit of Ro) unveiled an upgraded fertility insights platform offering real-time analytics on ovarian reserve and hormone levels. The development leverages advanced bio-sensing to help users and clinicians personalize fertility care.

✅ In May 2025, Kindbody secured $150 million in a Series D funding round to scale its fertility testing and treatment centers nationwide. The investment supports expansion into digital diagnostic services, strengthening its position in women's health technology.

Japan: Recent Industry Developments

✅ In August 2025, Miraca Holdings introduced an AI-powered fertility testing analyzer that delivers same-day results for hormone and sperm quality assessments. The launch targets clinical labs and fertility clinics aiming to enhance testing efficiency.

✅ In June 2025, Fujifilm Wako Pure Chemical Corporation announced the development of a next-generation immunoassay reagent for early detection of reproductive hormone imbalances. The innovation is expected to improve diagnostic accuracy in fertility evaluations.

✅ In April 2025, Panasonic Healthcare partnered with Nihon University to research non-invasive biosensor-based fertility detection devices. The collaboration focuses on wearable technologies designed to monitor ovulation cycles with medical-grade accuracy.

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Recent Mergers and acquisitions:

United States: Recent M&A Developments

✅ In October 2025, industry sources reported that three key U.S. fertility-related deals, including diagnostics and testing services, had closed year-to-date-indicating ongoing but selective consolidation in the fertility market.

✅ In August 2025, medtech and digital-health M&A activity gained momentum in the U.S., boosting investor confidence for adjacent sectors such as fertility testing devices, digital diagnostics, and women's health technologies.

✅ In June 2025, IVI RMA Global, backed by KKR, announced the acquisition of ART Fertility Clinics for approximately $400-450 million. The move strengthened its global presence in reproductive diagnostics and fertility treatment services.

Japan: Recent M&A Developments

✅ In April 2025, Tokuyama Corporation acquired a newly established company specializing in in-vitro diagnostics, expanding its portfolio in hormonal and reproductive testing technologies within Japan's fertility testing ecosystem.

✅ In 2024-2025, Japan's overall medical device sector, including fertility and diagnostic technologies, recorded a modest M&A volume-around four disclosed deals-reflecting a cautious investment climate but sustained interest in reproductive health innovations.

Key Players:

=>Fairhaven Health LLC, Fertility Focus Limited, Uebe Medical GmbH, HiLin Life Products Inc., Prestige Brands Holdings Inc., Quidel Corporation, Swiss Precision Diagnostics GmbH, Advocar Pharma, Babystart among others.

Growth Forecast Projected:

The Global Fertility Testing Devices Market is anticipated to rise at a considerable rate during the forecast period, between 2024 and 2031. In 2023, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Fertility Testing Devices Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Key Segments:

➥ By Product Type: Ovulation Prediction Kits, Male Fertility Testing Kits, Fertility Monitors, Others

➥ By Type: Female Fertility Testing Device, Male Fertility Testing Device

➥ By Distribution Channel: Hospital Pharmacies, Fertility Clinics and Pharmacies, Online Pharmacies, Others

Regional Analysis for Fertility Testing Devices Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: Sets the stage by outlining the report's coverage, summarizing key market segments by region, product type, and application. Presents a snapshot of market sizes, growth potential across segments, and anticipated industry evolution both short and long term.

Chapter 2: Highlights pivotal market insights and uncovers the most significant emerging trends driving change within the industry.

Chapter 3: Offers an in-depth look at the competitive landscape among Fertility Testing Devices producers, including revenue shares, strategic moves, and recent mergers and acquisitions.

Chapter 4: Presents comprehensive profiles of the market's key players, delving into details such as revenue, profit margins, product portfolios, and company milestones.

Chapters 5 & 6: Analyze Fertility Testing Devices revenue at both regional and country levels, providing quantitative breakdowns of market sizes, growth opportunities, and development prospects worldwide.

Chapter 7: Focuses on different market segments by type, examining their individual sizes and potential, guiding readers toward high-impact, untapped market areas.

Chapter 8: Explores segmentation by application, evaluating industry growth potential in various downstream markets and pinpointing promising sectors for expansion.

Chapter 9: Provides a thorough review of the industry's supply chain mapping out both upstream and downstream activities.

Chapter 10: Concludes with a summary of the report's key findings and highlights the most critical takeaways for industry stakeholders.

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