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What Is The Leading Driver Behind Increasing Volume Of Data Generation Propels Datafication Market Growth Market Expansion in 2025

10-22-2025 09:59 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Datafication Market

Datafication Market

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What Is the Expected CAGR for the Datafication Market Through 2025?
In recent times, the scale of the datafication market has been expanding swiftly. It is projected to increase from $392.39 billion in 2024 to $441.36 billion in 2025, with a compound annual growth rate (CAGR) of 12.5%. The growth observed in the historic period is primarily due to the widespread of internet connectivity, the surge in data volumes, the evolution of sophisticated analytics tools, the rise of cloud computing, and the escalating digitization of businesses.

What's the Projected Size of the Global Datafication Market by 2029?
The market size of datafication is predicted to exponentially grow in the coming years, reaching $715.5 billion by 2029 with a compound annual growth rate (CAGR) of 12.8%. This predicted growth within the forecasted period can be linked to factors such as emphasis on data protection and safety, acceleration of 5G technology, development of quantum computing, increase in data regulation and compliance procedures, and the proliferation of Internet of Things (IoT) devices. Key trends anticipated within this period include increased usage of augmented analytics, personalized customer interactions, the rise of smart cities and urban planning, the enhancement of cybersecurity measures, as well as the adoption of sustainable and ethically sound data practices.

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Top Growth Drivers in the Datafication Industry: What's Accelerating the Market?
The upward surge in data generation is anticipated to boost the datafication market's growth. The concept of data generation encapsulates the process of new data creation from diverse sources, like executing experiments, data collection from various sources, conducting surveys, and creating data through algorithms as well as simulations. It's a byproduct of digital technologies' impact and the deepening global economic interconnection. Datafication plays a crucial role in data generation since it converts different facets of businesses, customers, and users into quantifiable, functional and actionable data. This aids in gathering, analyzing, and employing massive information amounts. For instance, a December 2022 report by The Linux Foundation pinpointed a significant rise in data growth for regular end-user organizations, reaching 2,208 TB. This is a colossal 215.43% increase from the 700 TB documented in 2021. As such, the surge in data generation volumes is fueling the datafication market's growth.

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What Trends Will Shape the Datafication Market Through 2029 and Beyond?
Key players in the datafication industry are focusing on the creation of innovative solutions, especially fresh business analytics enterprise software to dismantle data silos, to secure a competitive advantage in the market. This software type is designed to help companies combine data from separate sources and eradicate data silos, empowering them to make data-backed decisions swiftly and tackle unforeseen disruptions effectively. To illustrate, the International Business Machines Corporation (IBM), a worldwide tech firm from the US, rolled out in November 2023 a new product - IBM business analytics enterprise - to dismantle data silos and enhance planning and analytics. This platform offers various features such as business intelligence capabilities and data silo breakdown, along with advanced technologies like AI-enabled planning and multidimensional analysis. Its role in the datafication market is crucial as it aids enterprises to become more data-centric by offering extensive access to analytics tools and dismantling data and analytics silos, encouraging efficient planning and data-backed decision-making processes.

What Are the Main Segments in the Datafication Market?
The dataficationmarket covered in this report is segmented -

1) By Type: Behavioral Datafication, Social Datafication, Geospatial Datafication, Transactional Datafication, Sensor Datafication
2) By Component: Solutions, Services
3) By Deployment: Cloud, On-Premises
4) By Application: Blockchain, AIops, Cognitive Computing, Edge Computing, FinOps, Other Applications
5) By Vertical: Banking Financial Services And Insurance (BFSI), Healthcare, IT And Telecom, Retail, Government And Defense, Manufacturing, Media And Entertainment, Other Verticals

Subsegments:
1) By Behavioral Datafication: User Interaction Tracking, Engagement Analytics, Preference And Habit Analysis
2) By Social Datafication: Social Media Data Analysis, Network And Relationship Mapping, Sentiment Analysis
3) By Geospatial Datafication: Location Tracking And Analytics, Geographic Information Systems (GIS), Mapping And Spatial Analysis
4) By Transactional Datafication: Sales And Purchase Data Analysis, Customer Transaction Tracking, Financial Transaction Analysis
5) By Sensor Datafication: IoT Sensor Data Collection, Environmental Monitoring, Smart Device Data Analytics

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Which Top Companies are Driving Growth in the Datafication Market?
Major companies operating in the datafication market are Amazon Web Services Inc., Alphabet Inc, Microsoft Corporation, Dell EMC, The International Business Machines Corporation, Oracle Corporation, SAP SE, ABB Group, Hewlett-Packard Enterprise (HPE), Emerson Electric Co., SAS Institute Inc., Teradata Corporation, Workiva Inc., DataRobot Inc., Xceptor, Matillion Limited, Dbt Labs Inc., mParticle, Veryfi Inc., Coalesce.io, Search Discovery Inc., Crosser Technologies, Decodable, Osmos, Precog, Flatfile Inc.

Which Regions Will Dominate the Datafication Market Through 2029?
North America was the largest region in the datafication market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the datafication market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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