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Global Continuous Testing Market Projected to Grow at 16.5% CAGR, Reaching $6.63 Billion by 2029

10-22-2025 07:09 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Continuous Testing Market

Continuous Testing Market

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Continuous Testing Market Size Growth Forecast: What to Expect by 2025?
The market size for continuous testing has seen notable growth in the recent past. It is projected that the market will rise from $3.05 billion in 2024 to reach $3.6 billion by 2025, with a compound annual growth rate (CAGR) of 17.9%. The historic growth rate can be linked to the surge in demand for defect cost reduction and enhanced tests, coupled with the growing necessity for prompt delivery and digital transformations. Moreover, speedier release cycles and the expansion of automation have also contributed significantly to this growth.

How Will the Continuous Testing Market Size Evolve and Grow by 2029?
The size of the continuous testing market is projected to see a significant surge in the coming years, reaching $6.63 billion by 2029, with a compound annual growth rate (CAGR) of 16.5%. This trajectory can be credited to a several factors such as the incorporation of agile and DevOps, an escalating need for continuous and immediate delivery, a surge in demand for IoT-integrated devices, intricate software applications, and quality assurance (QA) improvement. Notable trends for the forecast period encompass a shift-left strategy, automated testing, shift-right testing, security examination, and a transition to cloud-based testing solutions.

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What Drivers Are Propelling the Growth of Continuous Testing Market Forward?
The surge in the need for IoT devices is predicted to fuel the expansion of the continuous testing market. IoT devices, known as specific computing hardware like sensors, actuators or appliances, can be wirelessly connected to a network allowing them to send data and interact via the internet. The factors causing a rise in the adoption of this technology can be attributed to the widespread availability of high-speed internet and wireless networks, dropping hardware prices and the increasing consumer interest in smart devices. IoT devices have the capability to mimic different environmental conditions such as temperature, humidity, pressure, and motion allowing testers to check the functionality of their applications under diverse situations. Test automation tools can utilize these devices to carry out functional, performance, and compatibility tests on a variety of devices and settings. For example, a report published by the US-based Health Sector Cybersecurity Coordination Center (HC3), a part of the Department of Health and Human Services (HHS) Cybersecurity Program, in August 2022 stated that roughly 7 billion devices are currently connected via the Internet of Things this year with projections indicating a substantial increase. It was estimated that an additional 20 billion devices are likely to take advantage of this technology by 2025. As a result, the rising need for IoT devices is a significant factor accelerating the growth of the continuous testing market.

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Which Emerging Trends Are Transforming the Continuous Testing Market in 2025?
Key players in the continuous testing market are keen on developing innovative continuous testing services such as virtual mobile grid services in order to maintain a competitive stance in the market. The virtual mobile grid service is a cloud-driven service that enables large scale testing of mobile applications. It provides the capability to author, run, and examine tests across a multitude of actual and simulated devices. For example, in October 2023, Austrian-based software testing company, Tricentis GmbH, added the Virtual Mobile Grid service to their mobile application testing grid offerings to facilitate the mass testing of mobile applications. This service offers mobile app testing solutions which tackle various issues encountered by development teams in verifying the quality and performance of mobile apps across multiple devices and platforms. Additionally, it can automatically generate and initiate tests, making the testing procedure more efficient and ensuring that adequate tests are carried out prior to deployment in a live setting.

What Are the Key Segments in the Continuous Testing Market?
The continuous testingmarket covered in this report is segmented -

1) By Component Type: Software, Services
2) By Platform Type: Web, Desktop, Mobile
3) By Deployment Type: Cloud, On-Premises
4) By Organization Size: Small And Medium-Sized Enterprises (SMEs), Large Enterprises
5) By End-Use: Banking, Financial Services, And Insurance (BFSI), Retail And Consumer Goods, Transportation And Logistics, Healthcare, Manufacturing, Telecom And Information Technology, Energy And Utilities, Government, Media And Entertainment, Other End-Users

Subsegments:
1) By Software: Test Automation Tools, Test Management Tools, Continuous Testing Platforms, Performance Testing Software, Security Testing Software, Functional Testing Software, Regression Testing Tools, Load Testing Tools
2) By Services: Consulting Services, Integration Services, Test Automation Services, Managed Testing Services, Support And Maintenance Services, Training And Education Services, Test Strategy And Planning Services, Performance And Load Testing Services

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Who Are the Key Players Shaping the Continuous Testing Market's Competitive Landscape?
Major companies operating in the continuous testing market are International Business Machine Corporation, Broadcom Inc., Capgemini SE, Cognizant Technology Solutions India Private Limited., HCL Technologies Limited, Atos SE, Tech Mahindra Limited, EPAM Systems Inc., Micro Focus International plc, Larsen and Toubro Infotech Limited, QualiTest Group, Mindtree Consulting Limited, Hexaware Technologies Limited, Vector Software Inc., Sauce Labs Inc., Spirent Communications plc, Parasoft Corporation, Tricentis India Pvt. Ltd., Applause Quality Inc., Cigniti Technologies Limited (Cigniti), NIIT Technologies Limited, QA Mentor, SmartBear Software LLC, Worksoft Inc., Appvance Inc., Kobiton Inc., LogiGear Corporation, Softcrylic LLC, PractiTest Ltd., Testplant Limited

What Geographic Markets Are Powering Growth in the Continuous Testing Market?
North America was the largest region in the continuous testing market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the continuous testing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

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