Press release
Bidet Shower Market to Exhibit Steady Growth at a CAGR of 7.6% by 2033 | Rising Hygiene Awareness and Sustainable Water Use Driving Global Demand
Bidet Shower Market
As sustainability becomes a key purchasing driver among consumers, bidet showers-also known as handheld bidet sprayers or shattafs-are emerging as a hygienic, water-efficient alternative to conventional toilet paper. The market is gaining momentum due to enhanced product design, water-saving technologies, and rising penetration across Europe, Asia-Pacific, and the Middle East.
Market Size & Insights
The bidet shower market is valued at approximately USD 5.8 billion in 2024 and is anticipated to reach around USD 11.2 billion by 2033, reflecting a CAGR of 7.6% from 2025 to 2033. The growth trajectory is strongly influenced by changing consumer lifestyles, heightened emphasis on personal hygiene, and increased construction of smart and luxury bathrooms in both residential and commercial buildings.
Bidet showers are now considered an essential component in modern washroom designs, especially in urban apartments, hotels, and healthcare facilities. The adoption trend is also supported by global sustainability movements encouraging reduced toilet paper consumption and water conservation. Manufacturers are introducing innovative stainless steel, brass, and ABS-based sprayers with anti-bacterial coatings and ergonomic controls to enhance durability and hygiene performance. The rising preference for touchless and temperature-controlled bidet sprayers further strengthens market expansion prospects.
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Important Points
• The global bidet shower market is gaining rapid traction in Asia-Pacific, particularly in Japan, South Korea, and India.
• Increasing consumer preference for sustainable and cost-effective hygiene solutions is driving market adoption globally.
• Technological upgrades in spray nozzles and thermostatic control systems are enhancing user experience.
• Hotels, healthcare facilities, and residential projects are integrating bidet showers into their bathroom fittings for hygiene compliance.
• Government initiatives promoting water efficiency and sustainable sanitation are fueling growth opportunities.
• E-commerce platforms are playing a major role in the widespread availability and accessibility of bidet showers.
Key Factors Driving the Future Growth of the Bidet Shower Market
• Rising Hygiene Awareness: Increased focus on personal cleanliness post-COVID-19 has significantly boosted the demand for bidet showers as a hygienic alternative to toilet paper.
• Sustainable Living Trends: Consumers are prioritizing water-efficient and eco-friendly bathroom products, promoting bidet shower installations.
• Urbanization and Smart Homes: Growth in real estate development and smart bathroom integration is driving adoption.
• Product Innovation: Advancements in self-cleaning nozzles, dual-function controls, and corrosion-resistant materials are enhancing performance and appeal.
• Hospitality Sector Expansion: Hotels and resorts are rapidly upgrading bathrooms to international hygiene standards, favoring bidet installations.
• Affordable Product Range: Availability of budget-friendly handheld sprayers is increasing adoption in developing economies.
Top 10 Market Companies
• TOTO Ltd.
• Kohler Co.
• Roca Sanitario S.A.
• LIXIL Group Corporation
• Grohe AG
• American Standard Brands
• Jaquar Group
• Hindware Limited
• VitrA
• Duravit AG
Market Segments
By Product Type
o Handheld Bidets
o Fixed Bidets
o Toilet Seat Bidets
o Smart/Electronic Bidets
o Standalone Bidets
By Application
o Residential
o Commercial
o Healthcare
o Hospitality
o Others
By Distribution Channel
o Offline Retail
o Online Retail
o Direct Sales
o Specialty Stores
By Region
o North America
o Europe
o Asia Pacific
o Latin America
o Middle East & Africa
Recent Developments
• TOTO Ltd. launched a new series of intelligent bidet systems featuring self-sterilizing nozzles and integrated temperature control.
• Kohler Co. introduced its latest "PureWash" line, combining advanced water pressure regulation and smart connectivity features.
• LIXIL Group unveiled a sustainable bidet collection using recycled metals and low-water-flow designs.
• Jaquar Group expanded its bidet shower product range for the hospitality industry across South Asia and the Middle East.
• Roca Sanitario partnered with luxury real estate developers to integrate modern bidet systems in premium housing projects.
• Grohe AG announced a collaboration to integrate IoT-based smart bidet controls for enhanced hygiene and automation.
Regional Insights
Asia-Pacific holds the largest market share, accounting for over 40% of global demand, led by widespread cultural acceptance and growing construction activities in India, Japan, and Indonesia. The Middle East follows closely due to religious and hygiene practices supporting widespread use of bidet showers. Europe is emerging as a strong growth market driven by sustainability regulations and eco-friendly initiatives. North America, though traditionally slow to adopt, is witnessing rising consumer interest in bidet accessories post-pandemic.
Market Outlook
The future of the bidet shower market looks highly promising, with rising awareness about hygiene and sustainable water management shaping global demand trends. Over the next decade, the market is projected to see strong adoption in both residential and commercial spaces, supported by innovations such as self-cleaning nozzles, adjustable spray pressure, temperature control, and smart integration with home automation systems.
The integration of advanced materials that prevent bacterial growth and the introduction of eco-smart models with water-saving nozzles will be key differentiators among manufacturers. Emerging economies in Asia and Africa are expected to witness accelerated installation rates due to government-led sanitation initiatives and the expansion of real estate infrastructure.
Moreover, with the increasing number of consumers shifting toward premium bathroom fittings, the global bidet shower market is anticipated to evolve from a niche hygiene product into a mainstream necessity. The synergy between smart technology, environmental sustainability, and growing disposable incomes positions this market as one of the most dynamic segments in the bathroom accessories industry by 2033.
Contact:
Ajay N
Ph: +1-970-633-3460
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DataHorizzon is a market research and advisory company that assists organizations across the globe in formulating growth strategies for changing business dynamics. Its offerings include consulting services across enterprises and business insights to make actionable decisions. DHR's comprehensive research methodology for predicting long-term and sustainable trends in the market facilitates complex decisions for organizations.
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