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Collaborator Adds Google AI Overviews Metric to Its Website Catalog

10-21-2025 04:47 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Collaborator

Collaborator Adds Google AI Overviews Metric to Its Website

Collaborator, a PR distribution marketplace that helps brands get noticed in the AI era, expanded the data it provides to advertisers with a new metric - Google AI Overviews (AIO). This metric, along with the automatic competitor analysis tool introduced a little earlier, allows marketers and SEO professionals to evaluate websites more precisely for smarter decisions about content placement.

If a website is cited in Google AI Overviews, it benefits from better brand visibility, stronger authority, and additional organic traffic. By adding this metric, Collaborator provides marketers and SEO specialists with additional insights into evaluating potential donor sites and refining their strategies for AI-driven search trends.

"AI changed the way people search on the web worldwide and keeps doing it. So, no wonder that appearing in Google AI Overviews is now an important signal of a site's authority," said Mykhailo Shcherbachov, CMO at Collaborator. "We added the AIO metric to our catalog to help our users choose where to distribute their content to get noticed in the AI era."

Advertisers can enable the Google AIO metric in the Collaborator catalog via the advanced settings. They can easily manage its position in the catalog table by dragging it to their preferred spot among other parameters.

Once the AIO metric is activated, the appropriate catalog column shows how many keywords a site ranks for in AI Overviews. Websites in the catalog can also be filtered by this metric, which makes it simple to find the right domains for advertising and link-building campaigns.

💡Collaborator's Automatic Competitor Analysis Tool

A little bit earlier, Collaborator has introduced an Automatic Competitor Analysis tool. This tool allows users to track their competitors' SEO metrics, including Domain Rating and organic traffic. The best part is that it instantly shows available websites where competitors have gained links.

"Competitor analysis has always been one of the most time-consuming parts of SEO," said Mykhailo Shcherbachov, CMO at Collaborator. "With this new tool, we've made it effortless. Marketers can now instantly see where their competitors are getting backlinks and turn that data into actionable strategies without leaving Collaborator."

👉https://collaborator.pro/blog/en/competitor-analysis-tool

Collaborator continues to expand its suite of features and SEO tools, enabling users to strengthen their marketing and SEO campaigns and stay ahead in a rapidly evolving digital landscape.

Address: Harju maakond, Tallinn, Kesklinna linnaosa, Vesivärava tn 50-201, 10152
Email: marketing-en@collaborator.pro
Website: https://collaborator.pro

About Collaborator.pro
Founded in 2017, Collaborator is a PR distribution marketplace that helps brands expand their reach, increase visibility, and make their stories heard. Over the years, it has continued to grow and evolve, staying ahead in the fast-changing worlds of advertising and SEO. The marketplace connects marketers with verified websites, blogs, and niche publishers worldwide, making it easy to distribute content and earn high-quality backlinks.

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