United States Cognitive Assessment and Training Market 2025 | Growth Drivers, Key Players & Investment Opportunities

Market Size and Growth

Global Cognitive Assessment and Training market to grow at a CAGR of 27.14% during the forecast period 2024-2031.

Recent Mergers and acquisitions:

United States: Recent M&A Activity

✅ In October 2025, Lecturio, a global digital healthcare education company, acquired SimTutor, a leading provider of interactive simulation-based tools. This acquisition aims to enhance Lecturio's portfolio of solutions that enable experiential, skills-based learning for healthcare professions worldwide.

Japan: Recent Industry Developments

✅ In October 2025, an innovative trial in Australia, led by the NICM Health Research Institute and Western Sydney University, combined magnetic brain stimulation with real-life cognitive training to help slow or reverse early symptoms of dementia. This first-of-its-kind trial in the country targets individuals with mild cognitive impairment (MCI), a condition affecting about 35% of people over 70 and often preceding dementia. The initiative pairs magnetic pulses intended to "wake up" brain regions with tasks like grocery shopping or budgeting to promote long-term memory and attention improvements

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Cognitive assessment and training involves evaluating and enhancing mental functions such as memory, attention, problem-solving, and reasoning. It is widely used in education, healthcare, and professional development to identify cognitive strengths and weaknesses and improve mental performance over time.

Key Players:

=> LearningRx, VeraSci, Lumos Labs, Inc., Signant Health, CogniFit, ImPACT Applications Inc., Cogstate Ltd., Quest Diagnostics Incorporated, Koninklijke Philips N.V., Medavante-Prophase Inc., ACE Applied Cognitive Engineering Ltd., Arrowsmith Program, Brain9D, BrainWare Learning Company and among others.

Growth Forecast Projected:

The Global Cognitive Assessment and Training Market is anticipated to rise at a considerable rate during the forecast period, between 2024 and 2031. In 2023, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Cognitive Assessment and Training Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Key Segments:

➥ By Offering: Solution, Service

➥ By Mode of Assessment: Online, Offline

➥ By Type of Assessment: Pen and Paper-based Assessment, Biometrics Assessment, Hosted Assessment

➥ By Application: Health & Clinical Assessment, Brain Training, Memory Assessment, Research, Classroom Learning, Corporate Learning, Others

➥ By End-User: Healthcare, Education, Government, Corporate, Defense, Sports, Others

Regional Analysis for Cognitive Assessment and Training Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: Sets the stage by outlining the report's coverage, summarizing key market segments by region, product type, and application. Presents a snapshot of market sizes, growth potential across segments, and anticipated industry evolution both short and long term.

Chapter 2: Highlights pivotal market insights and uncovers the most significant emerging trends driving change within the industry.

Chapter 3: Offers an in-depth look at the competitive landscape among Cognitive Assessment and Training producers, including revenue shares, strategic moves, and recent mergers and acquisitions.

Chapter 4: Presents comprehensive profiles of the market's key players, delving into details such as revenue, profit margins, product portfolios, and company milestones.

Chapters 5 & 6: Analyze Cognitive Assessment and Training revenue at both regional and country levels, providing quantitative breakdowns of market sizes, growth opportunities, and development prospects worldwide.

Chapter 7: Focuses on different market segments by type, examining their individual sizes and potential, guiding readers toward high-impact, untapped market areas.

Chapter 8: Explores segmentation by application, evaluating industry growth potential in various downstream markets and pinpointing promising sectors for expansion.

Chapter 9: Provides a thorough review of the industry's supply chain mapping out both upstream and downstream activities.

Chapter 10: Concludes with a summary of the report's key findings and highlights the most critical takeaways for industry stakeholders.

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FAQ

Q: What is the growth rate of the Cognitive Assessment and Training Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 27.14% during the forecast period from 2024 to 2031.

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