United States Tequila Industry Sector Startups Gain Funding | Focus on Premium Blends & Export Expansion, M&A | Global Companies - Tequila Ocho, Bacardi & Company Ltd., Vault Fine Spirits Pvt. Ltd., Charbay Distillery, Tequila Fortaleza

Tequila Market reached US$ 10.5 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 16.1 billion by 2031. The market is growing at a CAGR of 5.5% during the forecast period 2024-2031

DataM Intelligence has published a new research report on "Tequila Market Size 2025". The report explores comprehensive and insightful Information about various key factors like Regional Growth, Segmentation, CAGR, Business Revenue Status of Top Key Players and Drivers. The purpose of this report is to provide a telescopic view of the current market size by value and volume, opportunities, and development status.

According to ISWR, by 2024, premium and above spirits including cocktails and high-end sipping options are projected to capture 13% of the global volume market, reflecting consumers' growing preference for quality over quantity.

According to the Distilled Spirits Council of the United States (DISCUS), the supplier value of spirits rose 5.1% in 2022, reaching a record $37.6 billion and capturing 42.1% of the beverage alcohol market, surpassing beer's 41.9% share.

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Latest Mergers & Acquisitions (M&A)

In September 2025, Tito's Handmade Vodka agreed to acquire a majority stake in LALO Tequila, one of the fastest-growing tequila brands in the US, aiming to leverage its distribution network and accelerate global scale. LALO co-founder Eduardo "Lalo" González will continue overseeing production and brand stewardship.​

The tequila segment continues to attract investor interest through M&A and minority investments focused on premium and craft brands, supporting portfolio diversification and expanding premium offerings in key markets such as the US and Mexico.

Key Players:

Diageo Plc., Tequila Ocho, Bacardi & Company Ltd., Vault Fine Spirits Pvt. Ltd., Charbay Distillery, Tequila Fortaleza, Proximo Spirits, Inc., Brown-Forman Corporation, Pernod Ricard S.A., Casa Aceves Spirits

Latest News

Mexican tequila producer Becle (owner of Jose Cuervo) posted strong quarterly earnings in late 2025, driven by premium tequila brands and emerging signs of market stabilization in the US despite overall volume softness. The company's shares rose over 6% following earnings release.​

The 2025 New York World Spirits Competition highlighted a previously lesser-known brand as the world's best tequila for the year, signaling rising interest in boutique and craft categories.​

Market dynamics reflect growing consumer shifts from gin to tequila and vodka, especially in regions like India, where tequila demand is accelerating.

Growth Forecast Projected:

The Global Tequila Market is anticipated to rise at a considerable rate during the forecast period, between 2025 and 2032. In 2024, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Tequila Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Key Segments:

By Type: (Blanco, Anejo, Reposado and Others)

By Grade: (Premium, Value, Ultra-premium, Super Premium and Others)

By Distribution Channel: (Off-Trade and On-Trade)

Regional Analysis for Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: Sets the stage by outlining the report's coverage, summarizing key market segments by region, product type, and application. Presents a snapshot of market sizes, growth potential across segments, and anticipated industry evolution both short and long term.

Chapter 2: Highlights pivotal market insights and uncovers the most significant emerging trends driving change within the industry.

Chapter 3: Offers an in-depth look at the competitive landscape among Tequila producers, including revenue shares, strategic moves, and recent mergers and acquisitions.

Chapter 4: Presents comprehensive profiles of the market's key players, delving into details such as revenue, profit margins, product portfolios, and company milestones.

Chapters 5 & 6: Analyze Tequila revenue at both regional and country levels, providing quantitative breakdowns of market sizes, growth opportunities, and development prospects worldwide.

Chapter 7: Focuses on different market segments by type, examining their individual sizes and potential, guiding readers toward high-impact, untapped market areas.

Chapter 8: Explores segmentation by application, evaluating industry growth potential in various downstream markets and pinpointing promising sectors for expansion.

Chapter 9: Provides a thorough review of the industry's supply chain mapping out both upstream and downstream activities.

Chapter 10: Concludes with a summary of the report's key findings and highlights the most critical takeaways for industry stakeholders.

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FAQ's

Q: How fast is the Tequila Market growing?

A: The Market is on an impressive growth trajectory, expected to expand at a CAGR of 16.1% from 2025 to 2032

Key Industry Developments

Premiumization: There is increasing consumer interest in aged, limited edition, and artisanal tequilas featuring 100% agave to satisfy luxury and craft market segments.​

Sustainability: Producers are adopting more sustainable agave planting and harvesting techniques to address environmental challenges and align with consumer preferences for eco-conscious brands.​

Market diversification: Expanding distribution and consumer awareness in Europe, Asia, and Latin America reduces dependence on the US market, which faces tariff, regulatory, and competitive headwinds.​

Industry collaborations and digital initiatives aim to improve traceability, authenticity, and consumer engagement using blockchain and digital marketing channels

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