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Big Data And Data Analytics Fueling Growth In The Marketing Automation Market: Critical Driver Shaping the Global Marketing Automation Market in 2025
Marketing Automation
Marketing Automation Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
Over recent years, the market size for marketing automation has seen robust growth. An increase from $6.79 billion in 2024 to $7.39 billion in 2025 is projected, leading to a compound annual growth rate (CAGR) of 8.8%. The historical growth can be traced back to the increasing demand for personalized customer interactions, needs for lead generation and nurturing, optimization of marketing operations, evaluations and analysis of campaign performance, plus the synchronization of sales and marketing processes.
Marketing Automation Market Size Forecast: What's the Projected Valuation by 2029?
Expectations are high for a robust expansion in the marketing automation market over the next few years landing at a predicted worth of $10.33 billion by 2029, exhibiting a compound annual growth rate (CAGR) of 8.7%. Factors contributing to the anticipated growth during the forecast period comprise the prevalence of account-based marketing (ABM), use of AI and machine learning, deployment of multichannel marketing techniques, and concentration on maintaining customer loyalty. The key trends expected to emerge during this forecast timeframe include an increased emphasis on automation for customer retention, dynamic content, marketing operations, and revenue attribution, as well as data privacy and automatic integration with CRM systems.
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What Are the Drivers Transforming the Marketing Automation Market?
The surge in big data and data analytics solutions is projected to catalyze the expansion of the marketing automation market. The significance of big data and data analytics for marketing automation firms cannot be overstated as these tools provide valuable insights into consumer behavior, enabling these firms to present apt offers in a timely manner, cultivate potential customer relationships, and equip them with sophisticated lead scoring strategies. A marketing automation firm can proactively react to their current and future client's behavior, and create a compatible strategy utilizing big data and data science techniques. For instance, Tech Jury, a software and tech review firm based in the US, forecasts that by 2023, the big data analytics market will be valued at $103 billion. What's more, there are predictions indicating that data production will surpass 180 zettabytes by 2025. Additionally, the Big Data banking analytics market is anticipated to grow at a CAGR of 12.97% between 2020 and 2025, and it projected to hit $62.10 billion by 2025. Therefore, the expansion of big data and data analytics is a key driver of marketing automation growth.
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What Long-Term Trends Will Define the Future of the Marketing Automation Market?
Leading organizations within the marketing automation market are prioritizing the development of advanced marketing automation platforms. These advancements aim to enhance user interaction, increase campaign efficiency, and utilize data analytics for smarter decision-making. The platforms are designed to integrate with online storefronts such as Shopify, thereby simplifying promotion management and revenue tracking for businesses. For example, Zoho Corporation Pvt Ltd, a company based in India, introduced Zoho Marketing Automation 2.0 in October 2023, advancing their platform in the marketing automation market. This platform now incorporates robust lead generation tools from existing Zoho applications to enable consistent customer experiences across different platforms. With the integration of Zoho Social, businesses can conduct targeted promotions on popular platforms like Facebook and Instagram. Zoho Marketing Automation 2.0 platform users can track customer procurement and adjust web pages to visitor behavior with the help of PageSense's functionalities. Additionally, a feature known as Drag-and-Drop Landing Page Builder, allows users to easily construct landing pages with the help of a visual editor.
Which Segments in the Marketing Automation Market Offer the Most Profit Potential?
The marketing automationmarket covered in this report is segmented -
1) By Component: Software, Services
2) By Deployment: On-Premises, Cloud
3) By Organization Size: Small and Medium-Sized Enterprises, Large Enterprises
4) By Application: Digital Marketing, E-Mail Marketing, Mobile Marketing, Inbound Marketing, Social Media Marketing, Campaign Management, Other Applications
5) By End-Use: BFSI, Retail, Healthcare, Telecom And IT, Discrete Manufacturing, Government And Education, Other End-Users
Subsegments:
1) By Software: Email Marketing Software, Social Media Marketing Software, Lead Management Software, Customer Relationship Management (CRM) Integration, Analytics and Reporting Tools
2) By Services: Consulting Services, Implementation Services, Support and Maintenance Services, Training and Education Services
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Which Firms Dominate the Marketing Automation Market by Market Share and Revenue in 2025?
Major companies operating in the marketing automation market include Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, SAP SE, Salesforce.com Inc., Adobe Inc., SAS Institute Inc., Teradata Corporation, HubSpot Inc., Thryv Holdings Inc., ActiveCampaign Inc., Keap Inc., Act-On Software Inc., SharpSpring, Inc., Infusionsoft Inc., Ontraport Inc., Autopilot HQ Inc., Greenrope Inc., eTrigue Corporation, Prospect.io, Sendinblue SAS, Insidesales.com Inc.
Which Regions Offer the Highest Growth Potential in the Marketing Automation Market?
North America was the largest region in the marketing automation market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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