United States Soil Wetting Agents Market is expected to reach US$ 256.99 Million by 2031 | Top key players - BASF SE, Grow More Inc., BrettYoung.

Market Size and Growth:

The Global Soil Wetting Agents Market size reached US$ 154.12 million in 2022 and is expected to reach US$ 256.99 million by 2031, growing with a CAGR of 6.6% during the forecast period 2024-2031. The market is growing due to increased adoption of advanced irrigation practices and rising demand for improved soil water retention in agriculture and landscaping.

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The Soil Wetting Agents Market involves products that improve water infiltration and distribution in soil, enhancing plant growth and agricultural efficiency. These agents reduce water repellency, support sustainable irrigation, and increase crop yields. Growing adoption in agriculture, horticulture, and landscaping, along with rising awareness of water conservation, drives demand for soil wetting solutions globally.

Industry Recent Developments:

United States:

✅ October 2025 - U.S. agricultural soil wetting agents adoption accelerated as farmers in drought-hit regions like California and Texas expanded the use of bio-based surfactant technologies for sustainable irrigation. Several producers introduced new biodegradable liquid formulations to improve water efficiency in arid zones.​

✅ September 2025 - U.S.-based companies integrated soil wetting solutions with precision agriculture systems using IoT moisture sensors. This collaboration aimed to optimize water infiltration in turf and crop fields, enhancing resource utilization and lowering operational costs.​

✅ August 2025 - The United States wetting agents segment grew following the introduction of new eco-friendly performance enhancers targeting both agriculture and landscape management. These advancements followed federal incentives supporting sustainable soil conditioning and reduced chemical footprint.​

Japan:

✅ October 2025 - Japanese agricultural technology firms initiated R&D efforts for advanced soil moisture management products incorporating organic and nano-emulsion agents. The developments aligned with Japan's Ministry of Agriculture sustainability directives and supported water retention in precision farming.​

✅ September 2025 - In Japan, rising investments in soil conditioning and water retention compounds boosted demand for nonionic wetting agents, particularly in horticulture and paddy farming applications across Eastern Japan.​

✅ August 2025 - Collaborative projects between Japanese agrochemical manufacturers and research institutions focused on developing biodegradable wetting agents aimed at balancing performance with high soil biodegradability standards, preparing for 2026 market commercialization.

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Major Key Players:

Radeberger Gruppe
MD BIOCOALS PVT.Ltd
Grow More Inc.
BASF SE
BrettYoung
Wilbur-Ellis Company LLC
Seasol.
Fuzhou Topda New Material Co., Ltd.
Harmony Additives Private Limited
J. R. Simplot Company
Yara.

Key Growth Drivers:

Rising demand for water-efficient and sustainable agriculture - Increasing water scarcity and unpredictable rainfall patterns are pushing farmers toward water conservation technologies that optimize irrigation efficiency. Soil wetting agents improve water infiltration, reduce runoff, and ensure even moisture distribution in root zones, thereby enhancing crop yields and sustainability in arid and semi-arid regions.​

Technological advancement and innovation in formulation - The development of next-generation biodegradable and bio-based surfactants, as well as the use of nanotechnology and precision agriculture integration, is enabling more targeted, eco-friendly, and efficient soil wetting solutions. These innovations support environmental goals while maintaining high performance in water management.​

Government initiatives and sustainable farming regulations - Regulatory frameworks promoting soil health, water conservation, and environmentally safe agrochemicals are accelerating the adoption of wetting agents. Programs that incentivize sustainable agriculture practices, particularly in regions facing drought or groundwater limitations, are reinforcing market growth globally.

Segments Covered in the Soil Wetting Agents Market:

By Form: Liquid, Granular.

By Distribution Channel: Online channels, E-Commerce, Hypermarkets/Supermarkets, Others.

By End Use Product: Crop Protection Products, Insecticides, Pesticides, Fungicides, Fertilizers, Others.

By Application: Turf Care, Agriculture.

Regional Analysis:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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Chapter Outline

⏩ Market Overview: It contains five chapters, as well as information about the research scope, major manufacturers covered, market segments, Soil Wetting Agents market segments, study objectives, and years considered.

⏩ Market Landscape: The competition in the Global Soil Wetting Agents Market is evaluated here in terms of value, turnover, revenues, and market share by organization, as well as market rate, competitive landscape, and recent developments, transaction, growth, sale, and market shares of top companies.

⏩ Companies Profiles: The Global Soil Wetting Agents market's leading players are studied based on sales, main products, gross profit margin, revenue, price, and growth production.

⏩ Market Outlook by Region: The report goes through gross margin, sales, income, supply, market share, CAGR, and market size by region in this segment. North America, Europe, Asia Pacific, Middle East & Africa, and South America are among the regions and countries studied in depth in this study.

⏩ Market Segments: It contains the deep research study which interprets how different end-user/application/type segments contribute to the Soil Wetting Agents Market.

⏩ Market Forecast: Production Side: In this part of the report, the authors have focused on production and production value forecast, key producers forecast, and production and production value forecast by type.

⏩ Research Findings: This section of the report showcases the findings and analysis of the report.

⏩ Conclusion: This portion of the report is the last section of the report where the conclusion of the research study is provided.

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