Proof in practice for the EU Digital Product Passport: Narravero receives "Maturity in Action" award

M?nster/Cologne, September 22, 2025 - For a long time, the Digital Product Passport (DPP) was just a buzzword from Brussels, a project on the regulatory and sustainability agendas. But now it is clear that it works in practice. The Circular Tech Forum presented Narravero with the _Maturity in Action_ award in Cologne - in recognition of the first market-ready proof that the EU Digital Product Passport is far more than just a mandatory program.

"The Digital Product Passport is seen by many as a purely bureaucratic obligation," says Thomas R?dding, founder and CEO of Narravero. "We were able to show how much more the Digital Product Passport can already do today. My team and I are looking forward to continuing along this path and turning the "mandatory channel" into a genuine, high-impact channel to the customer. This is exactly what this award stands for."

Thomas accepted the award in Cologne on Tuesday evening on behalf of the entire Narravero team.

EU Digital Product Passport: Narravero shows convincing practical examples from cosmetics, fashion and furniture

The EU Digital Product Passport will be mandatory for numerous sectors from 2027. It is intended to make the origin, ingredients, supply chains and recyclability of products transparent. What long sounded like additional bureaucracy has been put into practice by Narravero in initial projects with companies from the cosmetics, fashion and furniture industries. The triad that Narravero's DPP solution masters is convincing:

Compliance & transparency:
Data is recorded in a standardized way, stored securely and made available in a machine-readable format.

Customer experience:
A direct touchpoint is created on the product itself - via QR code or NFC - with content that informs, inspires and engages customers.

Sustainability & turnover:
Sustainable action becomes an experience that makes consumers happy and opens up new sales potential for brands at the same time.

Digital product passport from Narravero:
Award with a signal effect

The _Maturity in Action_ award sends a clear signal to the market: the digital product passport is no longer a promise for the future, but a commercial reality.

* Maturity: Narravero has shown that the technology is ready for use and extremely flexible - today, not in 2027.
* Best practice: Narravero's SaaS platform is regarded as a reference model. For the first time, companies have reliable guidance on how to combine regulatory obligations with practical added value.
* Trust: An independent committee confirms the high level of feasibility, cross-departmental, interdisciplinary. The reduction of risks during the introduction of the DPP in companies and planning security for investments are of great importance.

One thing is clear: for the first time, the market has reliable proof that the EU Digital Product Passport not only provides documentation, but also enables growth, customer loyalty and sustainability.

Narravero Gmbh
Am Mittelhafen 10
48155 M?nster
Germany

https://narravero.com

Frau Dr.Inga Ellen Kastens
025174788851

ingaellen.kastens@narravero.com

About Narravero from M?nster

Narravero is the leading platform for the digital product passport in Europe. The company's goal is to turn products into active media - as a product experience channel directly at the point of sale and in consumers' everyday lives. With projects in the cosmetics, textiles and furniture industries, Narravero shows how the EU Digital Product Passport is not only a regulatory requirement, but also a strategic tool for brand management and customer loyalty.

This release was published on openPR.