Press release
Poland: Insurance Market Shows Strong Growth Momentum Despite Economic Headwinds
Insurance markets in Central and Eastern Europe
Poland's insurance market continues to demonstrate exceptional resilience and growth potential, according to the latest comprehensive analysis from Inteliace Research. Despite broader economic uncertainties, the sector is capitalizing on the country's position as one of the EU's fastest-growing economies, with total insurance premiums estimated to surpass PLN 90 billion (€21 billion) by end-2025.
The Polish economy's remarkable 2.9% GDP growth in 2024, with projections accelerating to 3.2-3.6% in 2025, provides a solid foundation for insurance sector expansion. Recovering consumption patterns, moderating inflation now at 2.9%, and rising wage levels are creating favorable conditions for both life and non-life insurance growth.
Market dynamics reveal interesting competitive shifts. While PZU maintains its dominant position with 44% and 27% market share in life and non-life segments respectively, mid-tier competitors like Warta (Talanx) are gaining ground through organic growth strategies, notably surpassing PZU in the large motor TPL segment. The non-life segment continues outperforming expectations, projected to reach PLN 66 billion (€15.5 billion), significantly outpacing the life segment at PLN 24.5 billion (€5.7 billion).
Digital transformation is reshaping distribution channels, with price comparison platforms expanding rapidly and providing enhanced consumer choice while intensifying competition. Corporate agents and multi-agents now account for the largest sales volume portion, while direct insurer distribution gradually declines in importance.
Looking ahead, the medium-term outlook through 2027 remains highly favorable. Strong private consumption, investment activity, and wealth accumulation support new premium growth, with combined life and non-life premiums forecast to exceed PLN 103 billion (€24+ billion) by 2027. Poland's commanding 39% share of the Central and Eastern Europe insurance market, valued at ~€53 billion, underscores its regional significance.
The complete Inteliace Research report provides detailed analysis of market trends, competitive positioning, profitability drivers, and strategic opportunities across Poland's dynamic insurance landscape.
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00-372 Warszawa
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press contact: Mr. Marcin Mazurek, tel. +48224086620
Inteliace Research provides value-added research services and tailored business intelligence solutions. Through customized research, we help clients gain deeper insights into their customers, competitors, and market dynamics.
As the research and analysis division of Elepton Sp. z o.o., a leading business consultancy, we serve clients across Poland and Central and Eastern Europe with expertise grounded in regional market knowledge.
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