United States Metaverse Market 2025 | Growth Drivers, Key Players & Investment Opportunities

Market Size and Growth

Global Metaverse Market reached US$ 52.1 billion in 2022 and is expected to reach US$ 1,020.6 billion by 2030, growing with a CAGR of 45.5% during the forecast period 2024-2031.

Key Development:

Metaverse Industry Developments - United States

✅ In October 2025, Meta launched the Ray-Ban Meta Display glasses, equipped with a waveguide display and the Meta Neural Band for intuitive interaction through EMG signals.

✅ In October 2025, Meta unveiled Horizon TV, a new VR streaming hub featuring content from Disney+, Blumhouse, and more.

✅ In October 2025, Meta launched the $499 Oakley Meta Vanguard smart glasses, targeting athletes with features like a centered action camera and enhanced water resistance.

✅ In August 2025, NVIDIA partnered with leading Metaverse platforms to enable Omniverse Cloud streaming for high-fidelity virtual environments.

✅ In September 2025, Meta launched Horizon Workrooms 3.0, introducing AI-driven virtual collaboration tools for enterprise teams.

Metaverse Industry Developments - Japan

✅ In October 2025, Coincheck, Inc. announced the launch of an Initial Exchange Offering (IEO) for Fanpla (FPL), a new cryptocurrency supporting the "Fanpla" ecosystem.

✅ In September 2025, Metaplanet established subsidiaries in the U.S. and Japan to expand its global metaverse presence, targeting $800B market growth by 2030.

✅ In July 2025, Hitachi showcased its Metaverse Platform for Nuclear Power Plants at the Hitachi Social Innovation Forum in Osaka.

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The Metaverse is a collective virtual space where users interact, socialize, work, and play through immersive digital environments, often using VR, AR, and blockchain technologies. It enables new forms of communication, commerce, entertainment, and social experiences in a connected, 3D digital universe.

Recent Mergers and acquisitions:

United States: Recent Metaverse M&A Activity

✅ September 2025: Meta Platforms reportedly acquired Rivos, a chip startup specializing in RISC-V architecture, to enhance its in-house AI chip development and reduce reliance on Nvidia GPUs. This acquisition is part of Meta's broader strategy to strengthen its AI infrastructure.

✅ April 2025: Infinite Reality, the parent company of Napster, acquired AI firm Touchcast for $15.5 billion. This strategic move aims to bolster Infinite Reality's position in the metaverse and AI-driven virtual experiences.

Japan: Recent Metaverse M&A Activity

✅ October 2025: Sanrio, the parent company of Hello Kitty, announced plans to invest up to 100 billion yen in overseas acquisitions, focusing on gaming, video, and metaverse sectors. This move aims to expand Sanrio's digital presence and capitalize on the growing metaverse market.

Key Players:

=> Microsoft, Sony, Meta, HTC, Google, Apple, Qualcomm, Samsung, Activision Blizzard, NetEase, Electronic Arts, Take-Two, Tencent, Nexon, Epic Games, Unity, Valve, Adobe, HPE.

Growth Forecast Projected:

The Global Metaverse Market is anticipated to rise at a considerable rate during the forecast period, between 2024 and 2031. In 2023, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Metaverse Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Key Segments:

➥ By Component:
Hardware: AR Devices, VR Devices, MR Devices, Displays
Software: Extended Reality Software, Gaming Engines, 3D Mapping, Modeling and Reconstruction, Metaverse Platforms, Financial Platforms, Other
Professional Services: Vertical Development and System Integration, Strategy and Business Consulting Services

➥ By Platform: Desktop, Mobile, Headset

➥ By Application: Gaming, Online Shopping, Content Creation & Social Media, Events & Conference, Digital Marketing (Advertising), Testing and Inspection, Others

➥ By End-User:
Consumer: Gaming and Social Media, Live Entertainment and Events
Commercial: Retail and E-commerce, Education and Corporate, Travel and Tourism, Real Estate
Industrial Manufacturing, Healthcare, Other

Regional Analysis for Metaverse Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: Sets the stage by outlining the report's coverage, summarizing key market segments by region, product type, and application. Presents a snapshot of market sizes, growth potential across segments, and anticipated industry evolution both short and long term.

Chapter 2: Highlights pivotal market insights and uncovers the most significant emerging trends driving change within the industry.

Chapter 3: Offers an in-depth look at the competitive landscape among Metaverse producers, including revenue shares, strategic moves, and recent mergers and acquisitions.

Chapter 4: Presents comprehensive profiles of the market's key players, delving into details such as revenue, profit margins, product portfolios, and company milestones.

Chapters 5 & 6: Analyze Metaverse revenue at both regional and country levels, providing quantitative breakdowns of market sizes, growth opportunities, and development prospects worldwide.

Chapter 7: Focuses on different market segments by type, examining their individual sizes and potential, guiding readers toward high-impact, untapped market areas.

Chapter 8: Explores segmentation by application, evaluating industry growth potential in various downstream markets and pinpointing promising sectors for expansion.

Chapter 9: Provides a thorough review of the industry's supply chain mapping out both upstream and downstream activities.

Chapter 10: Concludes with a summary of the report's key findings and highlights the most critical takeaways for industry stakeholders.

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FAQ

What is the current size of the Metaverse Market?

A: In 2022, the Metaverse Market was valued at US$ 52.1 billion , reflecting its strong industry presence.

Q2: How large is the Metaverse Market expected to be by 2031?

A: By 2031, industry forecasts suggest the Metaverse Market will grow to around US$ 1,020.6 billion , demonstrating significant expansion.

Q3: What is the growth rate of the Metaverse Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 45.5% during the forecast period from 2024 to 2031.

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