Digital Signage Market on Track for Strong Growth, Estimated to Grow at 9.7% CAGR Through 2029

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What Is the Expected CAGR for the Digital Signage Market Through 2025?
The expansion of the digital signage market has been robust in the previous years. The market is anticipated to grow from $21.65 billion in 2024 to $22.89 billion in 2025, showing a compound annual growth rate (CAGR) of 5.8%. The increase in the past record can be linked to the rise in spending on retail and advertising, improved customer interaction, switch from conventional to digital displays, and cost-effective communication.

What's the Projected Size of the Global Digital Signage Market by 2029?
Expectations are high for the digital signage market as it is forecasted to show robust expansion in the coming years. By 2029, it is projected to surge to $33.2 billion, with a compound annual growth rate (CAGR) of 9.7%. This anticipated growth during the forecast period is linked to the rise of smart cities, the necessity for instant information, emphasis on employee engagement, and growth in the transportation and hospitality industries. Within the forecast period, notable trends such as mobile device integration, incorporation of augmented reality (AR) and virtual reality (VR), touch-free and gesture-controlled interfaces, personalized content via data integration, and integration of multiple channels will become prevalent.

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Top Growth Drivers in the Digital Signage Industry: What's Accelerating the Market?
The burgeoning need for cloud-based services is playing a significant role in propelling the digital signage market. These are services or applications that are hosted on distant servers and can be accessed via the internet, eliminating reliance on local infrastructure for data storage, management, and processing. The interest in cloud-based solutions is on the rise due to their adaptability, cost-effectiveness, and the ability to be accessible from any location with an internet connection. In the context of digital signage, cloud-based solutions ease remote management, allow content updates in real time, and enable expansion across multiple displays, thus boosting flexibility and oversight. As per Eurostat, a governmental agency based in Luxembourg, in December 2023, 45.2% of businesses in the EU adopted cloud computing services. These services encompass internet-based access to software, computing power, and storage capacity. It's anticipated that this growing need for cloud-based solutions will further stimulate the expansion of the digital signage market in the future.

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What Trends Will Shape the Digital Signage Market Through 2029 and Beyond?
Digital signage market players are investing in the creation of innovative technological solutions to solidify their market status. Such advancements are enhancing the dynamic and interactive nature of digital signage, making it more efficient and adaptable to various applications, thus increasing its market potential and accelerating its ongoing growth. For example, in June 2023, fugo.ai, a UK-based cloud digital signage software company, launched the Fugo Digital Signage Player. This Windows-based solution was designed to handle the challenges associated with large-scale digital signage deployment. Equipped with a powerful Intel processor, ample RAM and storage capacity, the player guarantees flawless content playback. It emphasizes strong connectivity, adaptability to different environments and heightend security features, addressing problems typically linked with the use of consumer devices for digital signage. For organizations seeking to maximize their digital signage implementations, the Fugo Player represents a dependable, high-performance hardware option.

What Are the Main Segments in the Digital Signage Market?
The digital signagemarket covered in this report is segmented -

1) By Product: Standalone Display, Video Wall
2) By Offering: Hardware, Software, Services
3) By Location: Indoor, Outdoor
4) By End User: Retail, Education, Healthcare, Corporate, Stadium, Government, Other End Users

Subsegments:
1) By Standalone Display: LCD Displays, LED Displays, Projection Displays, Touchscreen Displays
2) By Video Wall: LCD Video Walls, LED Video Walls, Projection Mapping Video Walls, Interactive Video Walls

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Which Top Companies are Driving Growth in the Digital Signage Market?
Major companies operating in the digital signage market include Samsung Electronics Co. Ltd., Sony Corporation, LG Electronics Inc., Panasonic Corporation, NEC Corporation, Toshiba Corporation, Sharp Corporation, Koninklijke Philips N.V., Delta Electronics Inc., Navori Labs SA, Scala Inc., Crestron Electronics Inc., E Ink Holdings Inc., Barco NV, Daktronics Inc., ViewSonic Corporation, Christie Digital Systems USA Inc., BenQ Corporation, Absen, AU Optronics Corp., Elo Touch Solutions Inc., Planar Systems Inc., Peerless Industries Inc., BrightSign LLC, Milestone AV Technologies LLC, STRATACACHE Inc., NanoLumens Corporation, Omnivex Corporation, Keywest Technology Inc., Leyard Optoelectronic Co. Ltd., Onelan Limited, Mitsubishi Electric Corporation, SpinetiX SA, YCD Multimedia, Matrox Graphics Inc., Enplug Inc., NoviSign Ltd.

Which Regions Will Dominate the Digital Signage Market Through 2029?
North America was the largest region in the digital signage market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital signage market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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