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Top Market Shifts Transforming the Cognitive Assessment And Training Market Landscape: Key Insights

10-17-2025 08:22 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Cognitive Assessment And Training

Cognitive Assessment And Training

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What Is the Expected CAGR for the Cognitive Assessment And Training Market Through 2025?
In recent years, the cognitive assessment and training market has seen substantial growth. It's projected that the market value will increase from $6.05 billion in 2024 to $7.55 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 24.8%. Factors contributing to this historical growth include a swift rise in the aging population, a surge in investments, escalated healthcare spending, and increased digitization.

What's the Projected Size of the Global Cognitive Assessment And Training Market by 2029?
The market size of cognitive evaluation and training is predicted to undergo considerable expansion in the coming years. It's expected to reach a valuation of $18.08 billion in 2029, growing at a Compound Annual Growth Rate (CAGR) of 24.4%. The growth anticipated during this forecast period is due to an increase in healthcare spending, heightened demand for brain training from the emerging generation, and escalating investments. Noteworthy trends predicted to occur within this period include a focus on innovative artificial intelligence, development of mobile applications, a drive towards mergers and acquisitions, and enhanced emphasis on neuropsychological testing and assessment techniques.

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Top Growth Drivers in the Cognitive Assessment And Training Industry: What's Accelerating the Market?
The surge in usage of e-learning is anticipated to turbocharge the expansion of the cognitive assessment and training market in the foreseeable future. E-Learning, defined as the conveyance of learning and training through digital platforms such as computers, is instrumental in this projected growth. Assessments present a crucial part of this online education interface. They offer an overview of an individual's learning competence and challenges, providing a documented reflection of their performance which aids in tracking e-learning progress. This has resulted in amplified demand for cognitive examination alongside the increased adoption of e-learning. For instance, Eurostat, the statistic division of the European Union based in Luxembourg, reported in January 2024 that in 2023, the proportion of EU internet users aged between 16 to 74 engaged in online education rose from 28% in 2022 to 30%. This rise was most prominent in The Netherlands, recording the highest participation at 54%, succeeded by Finland at 53% and Sweden at 48%. Hence, the escalating acceptance of e-learning is triggering the expansion of the cognitive assessment and training market.

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What Trends Will Shape the Cognitive Assessment And Training Market Through 2029 and Beyond?
Major participants are concentrated on creating mobile apps and software that incorporate cutting-edge technologies like artificial intelligence and the Internet of Things, which are molding the cognitive assessment and training market. These corporations are emphasizing technological advancements and introducing new products to improve results and expand their offerings in the market. For example, in October 2022, S2 Cognition, a sports firm based in the United States, introduced a Mobile Testing Lab designed for athletes. This Mobile Testing Lab provides cognitive evaluations at event venues that accommodate large contingents of athletes for tournaments and camps.

What Are the Main Segments in the Cognitive Assessment And Training Market?
The cognitive assessment and trainingmarket covered in this report is segmented -

1) By Component: Solutions, Services
2) By Organization Size: Small And Medium-sized Enterprises (SMEs), Large Enterprises
3) By Vertical: Healthcare And Life Sciences, Education, Corporate, Other Verticals
4) By Application: Clinical Trials, Learning, Research, Other Applications

Subsegments:
1) By Solutions: Assessment Tools And Software, Cognitive Training Programs, Gamified Cognitive Training Applications, E-Learning Platforms For Cognitive Skills Development
2) By Services: Consulting And Advisory Services, Custom Cognitive Training Program Development, Workshops And Seminars, Support And Maintenance Services For Assessment Tools

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Which Top Companies are Driving Growth in the Cognitive Assessment And Training Market?
Major companies operating in the cognitive assessment and training market include Pearson plc, Quest Diagnostics, Koninklijke Philips N.V, Cogstate Ltd, CogniFit Ltd, Cambridge Cognition Ltd, MeritTrac Services Pvt Ltd, WIRB-Copernicus Group, Signant Health, BrainCheck, Looxid Labs, Sensus Cognition, Gradians.com, APTitude, QuodeIT, Kareermatrix, Mytat, CALCI, Vprep, Medavante-Prophase Inc., pymetrics, Inc., Lumos Labs, Inc., ACE Applied Cognitive Engineering Ltd., Arrowsmith Program, BrainWare Learning Company, Total Brain, VeraSci, Berke, Neurotrack, Lumosity, Brain9D

Which Regions Will Dominate the Cognitive Assessment And Training Market Through 2029?
North America was the largest region in the global cognitive assessment and training market in 2024. Asia-Pacific is expected to grow faster in the forecast period. The regions covered in the cognitive assessment and training market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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