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Emerging Trends to Drive Digital Marketing Software Market Growth at 22.7% CAGR Through 2029
Digital Marketing Software Market
Digital Marketing Software Market Size Growth Forecast: What to Expect by 2025?
In recent times, there has been a significant expansion in the size of the digital marketing software market. The market is forecasted to increase from $92.84 billion in 2024 to $109.36 billion in 2025, achieving a compound annual growth rate (CAGR) of 17.8%. The historical growth of the market is linked with the rise of online platforms, further development of data analytics, a surge in the use of mobile devices, the impact of social media, globalization, and the extension of the market.
How Will the Digital Marketing Software Market Size Evolve and Grow by 2029?
Over the coming years, the digital marketing software market is predicted to experience significant expansion, with its size projected to reach $247.84 billion in 2029, resulting from a compound annual growth rate (CAGR) of 22.7%. The anticipated growth in this period is linked to the increased expansion of e-commerce, focus on privacy and compliance, the proliferation of video marketing, the introduction of new marketing avenues, and integration with corm and sales tools. Key trends during the forecast period encompass the integration of AI and machine learning, the continued rise of digitalization, advancements in technology, the presence of multi-channel marketing, and an emphasis on the customer experience (CX).
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What Drivers Are Propelling the Growth of Digital Marketing Software Market Forward?
The escalating interest in location-centric, video, and social media marketing is anticipated to steer the expansion of the digital marketing software market into the future. The term location-based advertising denotes the act of presenting customized adverts to customers predicated on their geographical placement. Social media platforms such as Facebook and Instagram provide location-based advertising opportunities for businesses to specifically target users via their position data. As social media platforms have a significant visual element, individuals have the potential to create a visual persona and enhance brand visibility amongst vast demographics. A sector of its digital evolution pertains to the sales and marketing division. For instance, Hootsuite, a software company based in Canada, reported in April 2023 that over 4.74 billion people worldwide were utilizing social media, and moreover, the number of social media users experienced a 4.2% increase in 2022. Consequently, the escalating interest in location-centric, video, and social media marketing is catalyzing the expansion of the digital marketing software market.
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Which Emerging Trends Are Transforming the Digital Marketing Software Market in 2025?
Leading organizations in the digital marketing software sector, such as Globant, are pioneering new technologies like Globant Create. This innovative platform uses the power of AI and technology to enhance creativity and marketing strategies for various brands. Taking on a holistic approach, Globant Create merges creativity, marketing, media, AI, data, and a host of other advanced technologies to devise comprehensive 360 marketing strategies. In May 2023, Globant, a US-based software development firm, introduced Globant Create to provide unique ways to engage and captivate existing and potential customers. The ever-evolving landscape of technology coupled with the swift growth of AI-oriented digital products has pushed the bar higher for exceptional digital experiences across all economic sectors. Globant Create aims to cater to this demand by offering all-inclusive services for any digital marketing-related issue, making it a single point of contact for all marketing requirements.
What Are the Key Segments in the Digital Marketing Software Market?
The digital marketing softwaremarket covered in this report is segmented -
1) By Solution: CRM Software, Email Marketing, Social Media, Search Marketing, Content Management, Marketing Automation, Campaign Management, Other Solutions
2) By Services: Professional Services, Managed Services
3) By Deployment: Cloud, On-Premise
4) By Organization Size: Large Enterprises, Small And Medium Enterprises (SMEs)
5) By Industry: BFSI, Transportation And Logistics, Consumer Goods And Retail, Education, Healthcare, Manufacturing, Media And Entertainment, Telecom And IT, Travel And Hospitality, Other Industries
Subsegments:
1) By CRM Software: Customer Data Management, Sales Automation, Customer Engagement Tools
2) By Email Marketing: Email Campaign Management, Newsletter Tools, Email Automation
3) By Social Media: Social Media Management, Social Listening Tools, Social Advertising Platforms
4) By Search Marketing: Search Engine Optimization (SEO) Tools, Pay-Per-Click (PPC) Management, Keyword Research Tools
5) By Content Management: Content Creation Tools, Content Distribution Platforms, Digital Asset Management
6) By Marketing Automation: Lead Scoring And Nurturing, Workflow Automation, Multi-Channel Marketing Solutions
7) By Campaign Management: Campaign Planning Tools, Performance Analytics, Budget Management
8) By Other Solutions: Web Analytics Tools, Affiliate Marketing Software, Event Marketing Solutions
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Who Are the Key Players Shaping the Digital Marketing Software Market's Competitive Landscape?
Major companies operating in the digital marketing software market include Alphabet Inc., Microsoft Corporation, Facebook lnc., International Business Machines Corporation, Oracle Corporation, SAP SE, Adobe Inc., LinkedIn Corporation, Twitter lnc., Criteo S.A., Hubspot Inc., Taboola Ltd., Zoho Corporation, Outbrain lnc., Sprinklr lnc., The Rocket Science Group LLC, AdRoll Group, Moz lnc., Hootsuite Media Inc., SEMrush lnc., ket*o Inc., Kenshoo Ltd., Yotpo Ltd., Ahrefs Pte. Ltd., Sendinblue SAS, BrightEdge Technologies Inc., Adverity GmbH, SimilarGroup Ltd., Acoustic LP, Act-On Software lnc., Optimizely LNC, Unbounce Marketing Solutions Inc., Wix.com Ltd., Shopify Inc., Brandwatch Limited, Salesforce.com Inc., SAS Institute Inc.
What Geographic Markets Are Powering Growth in the Digital Marketing Software Market?
North America was the largest region in the digital marketing software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital marketing software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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