Automotive NVH Materials Industry Sector: Key Trends, Market Size & Growth Opportunities

DataM Intelligence has published a new research report on "Automotive NVH Materials Market Size 2025". The report explores comprehensive and insightful Information about various key factors like Regional Growth, Segmentation, CAGR, Business Revenue Status of Top Key Players and Drivers. The purpose of this report is to provide a telescopic view of the current market size by value and volume, opportunities, and development status.

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Mergers & Acquisitions (M&A)

Automotive supplier consolidation remains intense; the top five M&A deals in H1 2025 focused on suppliers of technologies such as NVH, thermal management, and battery systems.

Strategic acquisitions are driven by the need to address electric vehicle (EV) noise challenges and integrate advanced NVH, lightweight, and smart material technologies into broader automotive portfolios.

Cross-border M&A activity grew, with many large deals aimed at vertical integration, expanding geographic reach, and boosting R&D capabilities in acoustics and material science.

Key Players:

ASF, 3M, Huntsman Corporation, Exxon Mobil, Warren Nonwoven Ltd., Coventry AG, Mitsui Chemicals, Dow Chemicals, Celanese Corporation, Sumitomo Riko Company Limited, Lanxess AG, and Borgers AG

Key Industry Developments
Electrification is reshaping NVH requirements: As ICE noise decreases, previously masked sounds in EVs (e.g., tire, wind, structural, and electronic component noises) are pushing boundaries in simulation, test, and engineered materials.

Lightweighting remains central-regulatory fuel economy and emissions targets are accelerating the adoption of composite, plant-based, and recycled NVH material solutions.

Sustainability and circularity are key innovation areas, driving development of bio-based and recycled NVH materials.

Integration of NVH design into early-stage vehicle development is growing, including digital twins and simulation tools for acoustics and vibration.

NVH innovation also helps support autonomous and ADAS functions, where cabin quietness enhances sensor effectiveness and passenger comfort.

Growth Forecast Projected:

The Global Automotive NVH Materials Market is anticipated to rise at a considerable rate during the forecast period, between 2025 and 2032. In 2024, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Automotive NVH Materials Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Key Segments:

By Type: (Rubbers, Thermoplastic Polymers, Engineering Resins)

By Application: (Absorption, Damping Insulation, Others)

By Vehicle Type: (Passenger Vehicles, LCV, HCV)

Investments
The global NVH materials market is projected at $15.6-16.1 billion in 2025, growing to $22.4-29.1 billion by 2030-2035, supported by sustained investment in lightweight composites, smart sound absorbers, and insulation technologies.

Investment focus is on developing NVH solutions specific to EVs-addressing new noise sources like power electronics, high-frequency whines, and road noise-which are more pronounced than in ICE vehicles.

Venture flows and OEM capital are backing suppliers that can quickly pivot to eco-friendly and recycled material formulations, anticipating regulatory and market demand for sustainability

Regional Analysis for Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: Sets the stage by outlining the report's coverage, summarizing key market segments by region, product type, and application. Presents a snapshot of market sizes, growth potential across segments, and anticipated industry evolution both short and long term.

Chapter 2: Highlights pivotal market insights and uncovers the most significant emerging trends driving change within the industry.

Chapter 3: Offers an in-depth look at the competitive landscape among Automotive NVH Materials producers, including revenue shares, strategic moves, and recent mergers and acquisitions.

Chapter 4: Presents comprehensive profiles of the market's key players, delving into details such as revenue, profit margins, product portfolios, and company milestones.

Chapters 5 & 6: Analyze Automotive NVH Materials revenue at both regional and country levels, providing quantitative breakdowns of market sizes, growth opportunities, and development prospects worldwide.

Chapter 7: Focuses on different market segments by type, examining their individual sizes and potential, guiding readers toward high-impact, untapped market areas.

Chapter 8: Explores segmentation by application, evaluating industry growth potential in various downstream markets and pinpointing promising sectors for expansion.

Chapter 9: Provides a thorough review of the industry's supply chain mapping out both upstream and downstream activities.

Chapter 10: Concludes with a summary of the report's key findings and highlights the most critical takeaways for industry stakeholders.

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FAQ's

Q1: How fast is the Automotive NVH Materials Market growing?

A: The Market is on an impressive growth trajectory, expected to expand at a CAGR 6.5% from 2025 to 2032

Latest News

The NVH sector is benefiting from increased consumer expectations for quiet, comfortable in-cabin experiences-even as stricter global noise standards drive OEMs toward innovative materials and technologies.

Absorber/insulator NVH materials now account for nearly 29% of market revenue, and passenger cars make up nearly 55% of segment usage in 2025.

OEMs are launching next-generation EVs and premium vehicles with advanced active noise cancellation, optimized soundproofing, and integrated acoustic engineering.

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